Apurvvi Jaiswal
Mumbai
Summary
With 6+ years of experience across MarTech, data science, and eCommerce, I specialize in turning insights into strategic growth. From launching automotive campaigns using Adobe’s Martech suite to building a $7M eCommerce platform, my work blends data precision with product vision. Skilled in BigQuery, GA4, Tableau, and Python, I design unified communication flows, optimize CRM journeys, and build dashboards that drive engagement and performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Manager- Sales and Marketing
Tata Motors
Mumbai
08.2024 - Current
- Led end-to-end CRM and marketing automation initiatives using Adobe Experience Cloud (AEM, Analytics, Target), focused on personalized lead journeys across all channels, and social media platforms.
- Spearheaded a Data Privacy Compliance Initiative, aligning MarTech operations with GDPR and CCPA standards, designed consent management frameworks, and collaborated with legal and tech teams to secure user data across campaign channels.
- Partnered with marketing and engineering teams to build lifecycle journeys powered by behavioral attributes and segmentation.
- Collaborative leader with expertise in managing cross-functional teams, technical projects, and digital transformation initiatives.
Senior Data Analyst
Osmo
Bengaluru
03.2022 - 08.2024
- Launched $7M B2Schools platform and defined GA4, SEO specs for its next version.
- Built dashboards in Tableau & Periscope to monitor marketing, revenue, and user engagement.
- Developed CRM-integrated game analytics dashboard using Salesforce with end-to-end logic flows.
- Managed Python data pipelines in Kubernetes for seamless eCommerce sales data integration.
- Drove upselling strategies by analyzing user behavior via BigQuery and SQL.
Solutions Consultant
vPhrase
Mumbai
12.2020 - 02.2022
- Led the end-to-end launch of investornarrative.com, from ideation to post-go-live testing and UI framework design.
- Delivered tailored tech solutions to 10+ clients across BFSI, Logistics, and CPG sectors, including POC development and onsite execution.
- Supported sales and delivery teams, responding to client queries and configuring product capabilities.
- Built financial KPI templates for diverse business units, enhancing strategic reporting.
Associate Consultant, Risk Consulting
EY
Mumbai Area
06.2017 - 06.2018
- Improved asset visibility for Vodafone’s Turkey and Portugal data centers through standardized catalogs and reporting dashboards.
- Led GST-compliant data migration for 25K+ fixed-line customers by cleansing and validating telecom records.
- Processed over 1 million data entries and supported customer onboarding during system transformation.
Management Intern
Extreme Oilfield Services Pvt. Ltd.
05.2016 - 09.2016
Technical Intern
Schlumberger
06.2015 - 07.2015
Corporate Finance Intern
Siemens
06.2014 - 07.2014
Education
Master of Business Administration - MBA - Technology Management (Finance)
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
01.2017
Bachelor of Technology - BTech - Electronics and Telecommunication Engineering
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
01.2015
Skills
- BigQuery SQL
- Google Analytics 4/Adobe Analytics
- Tableau/Looker Studio/Periscope
- Dbt/Python
- MS Excel
- Machine Learning
- Marketing automation
- Data privacy compliance
- Digital transformation
- Technical project management
Certification
- Google Cloud Fundamentals: Core Infrastructure
- Google Cloud Computing Foundations: Cloud Computing Fundamentals
- Agile Foundations: Fundamentals
- Data Science Masters Program
Timeline
Senior Manager- Sales and Marketing
Tata Motors
08.2024 - Current
Senior Data Analyst
Osmo
03.2022 - 08.2024
Solutions Consultant
vPhrase
12.2020 - 02.2022
Associate Consultant, Risk Consulting
EY
06.2017 - 06.2018
Management Intern
Extreme Oilfield Services Pvt. Ltd.
05.2016 - 09.2016
Technical Intern
Schlumberger
06.2015 - 07.2015
Corporate Finance Intern
Siemens
06.2014 - 07.2014
Master of Business Administration - MBA - Technology Management (Finance)
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Technology - BTech - Electronics and Telecommunication Engineering
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)