Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Courses & Learnings
Generic

ARADHNA ARORA

Chandigarh

Summary

Results-driven marketer with over 6 years of experience enhancing digital presence and brand authority for founders, startups, and global B2B/B2C companies. Expert in creating SEO-optimized content, executing LinkedIn growth strategies, and developing multichannel campaigns that drive measurable engagement and conversions. Proven track record includes growing LinkedIn followings by 10,000+, scaling podcasts to over 30,000 listeners, and delivering strong cross-channel results. Skilled in podcast marketing, PR copywriting, and content marketing strategies that increase audience size and revenue. Adept at combining storytelling, digital branding, and analytics to craft compelling narratives that inspire trust and action.

Overview

6
6
years of professional experience

Work History

Marketing & PR Executive

SCALE Healthcare
12.2024 - Current
  • Led end-to-end podcast strategy for Analyzing Healthcare, one of the nation’s top-rated healthcare podcasts (30,000+ monthly listeners), featuring thought leaders including Mark Cuban (Cost Plus Drugs), Barbara Waschman (Disney), Dr. Elizabeth Fowler (CMS Innovation Center), and Dr. Rahul Gupta (White House Senior Advisor).
  • Produced and edited high-quality, thought leadership content tailored for healthcare executives and MSO leaders, covering the entire podcast lifecycle: production, guest management, and post-episode marketing.
  • Executed a robust organic social media strategy, growing the company’s LinkedIn page by 22% in less than 6 months through strategic, targeted content creation.
  • Designed impactful marketing visuals and podcast promos using Canva, supporting brand positioning and significantly enhancing digital presence in the healthcare management domain.

LinkedIn Personal Brand Strategist

Self-Employed
03.2024 - 11.2024
  • Developed and led content and persona strategy for founders of ₹100 Cr+ brands across wellness, nutrition, and lifestyle sectors.
  • Drove LinkedIn visibility, brand positioning, and founder engagement using storytelling tactics targeted for rapid organic audience growth.
  • Specialized in executive marketing and personal branding, empowering founders to scale LinkedIn influence and build sustained, engaged networks.

Copywriter

Fitelo
10.2022 - 03.2024
  • Collaborated directly with the founder to achieve a 10,000+ increase in LinkedIn followers in under 10 months, powered by purposeful personal branding and audience-first content strategy.
  • Crafted high-converting email sequences, landing pages, SEO blogs, and campaign copy, driving engagement and conversions.
  • Designed and executed CRM content strategies, consistently delivering 20%+ open rates and contributing to successful product launches.

Content Writer

tecHindustan Solutions
06.2021 - 10.2022
  • Produced SEO site, blog, and campaign copy for global e-commerce clients and in-house brands.
  • Led social media concepts and user-generated content (UGC) campaigns, optimizing for conversion and engagement.

Copywriter

Epilogue
02.2021 - 06.2021
  • Developed engaging UGC assets and influencer-driven campaign content for D2C and digital-first brands.
  • Collaborated closely with design to deliver integrated, creative content strategies.

Content Writer

Meet Infotech Solutions
10.2019 - 01.2021
  • Produced content for social, blogs, and internal communication platforms.
  • Worked with SEO and design teams to align messaging, keyword targeting, and visual consistency.

Education

BBA - Marketing

Maharaja Ganga Singh University, Bikaner
Ganganagar, India
01-2022

Skills

  • LinkedIn Personal Branding
  • PR & Executive Visibility
  • Podcast Marketing & Guest Outreach
  • SEO Writing & Web Content
  • UGC Campaign Copy & Social Content
  • Global Client Communication
  • CRM: MoEngage, HubSpot
  • Social & Email Campaign Strategy & Execution

Additional Information

The Olive Branch of Hope — Brand & Narrative Content
Partnered with Canada’s only Black breast cancer survivor-led non-profit to shape their digital brand voice and drive awareness campaigns for over 20 years of impact. Developed storytelling assets that highlighted survivor experiences, support benefits, and ongoing advocacy. Delivered web and campaign copy emphasizing empathy and community engagement.


BitesBee — Branding & Customer-Focused Content
Developed conversion-focused content and brand messaging for a multi-cuisine restaurant, crafting persona through web copy, promotional offers, franchise pitch materials, SEO-rich blogs, taglines, and customer campaigns to drive organic leads and strengthen market positioning.


SCALE Community — Healthcare Social Platform & Executive Network
Contributed content and guest coordination for SCALE Community, an invite-only digital hub designed for MSO executives, payers, insurers, healthcare vendors, and physician leaders. Supported the “Analyzing Healthcare” podcast and digital campaigns, helping establish SCALE as a premier community connecting healthcare veterans, vendors, investors, and thought leaders. Aided membership growth and cross-sector networking through compelling narrative and onboarding content.

Timeline

Marketing & PR Executive

SCALE Healthcare
12.2024 - Current

LinkedIn Personal Brand Strategist

Self-Employed
03.2024 - 11.2024

Copywriter

Fitelo
10.2022 - 03.2024

Content Writer

tecHindustan Solutions
06.2021 - 10.2022

Copywriter

Epilogue
02.2021 - 06.2021

Content Writer

Meet Infotech Solutions
10.2019 - 01.2021

BBA - Marketing

Maharaja Ganga Singh University, Bikaner

Courses & Learnings

  • LinkedIn Content Strategy Workshop (2024)
  • Generative AI for Content Strategy — Growth School (2023)
  • HubSpot Email Marketing Certification

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