Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Timeline
Generic
Aradhya Sharma

Aradhya Sharma

B2B Sales Associate
MANDI

Summary

Dynamic strategy and marketing professional with extensive hands-on experience in market research, consumer insights, and go-to-market execution across digital platforms and live events. Proven ability to translate customer and competitive insights into actionable growth strategies that enhance brand positioning, campaign effectiveness, and revenue expansion. Skilled in collaborating with cross-functional stakeholders, tracking performance metrics, and delivering structured, data-driven recommendations to drive business success. Completed an International Master in Business with a focus on strategy, marketing, and consulting to further refine expertise and contribute to innovative solutions.

Overview

2
2
Certifications
7
7
years of professional experience

Work History

Marketing and Business Development

Maxview Now
04.2025 - 05.2025
  • Drove lead generation efforts, identifying 100 potential clients to strengthen the sales pipeline.
  • Assisted the Maxview sales team in client acquisition, focusing on revenue growth via successful deal conversions.
  • Executed persuasive sales pitches that led to the successful conversion of 10 client deals, significantly contributing to team goals.
  • Developed and maintained CRM records, improving data accuracy and client follow-up for over 100 leads.
  • Proved successful working within tight deadlines and a fast-paced environment.

Customer Insight Analyst

Innermind
03.2025 - 04.2025
  • Led customer & market insight analysis for a Gen Z–focused wellness platform, identifying key behavioral drivers and strategic positioning opportunities to strengthen emotional wellness offerings
  • Built data-backed Ideal Customer Profiles (ICPs) and persona maps using survey and customer data, improving campaign targeting efficiency by 25%
  • Analyzed user journeys and campaign performance using Google Analytics, translating insights into actionable recommendations to improve engagement and retention
  • Conducted competitive and partnership landscape analysis, identifying 15 high-potential collaborations across schools and youth communities to support scalable growth

Trainee - Tunnel Engineer

KMC Constructions Ltd.
06.2022 - 12.2022
  • Supported the tunnel lining phase of a large-scale infrastructure project, ensuring adherence to engineering standards, safety protocols, and execution timelines
  • Contributed to process optimization in NATM tunnelling operations, helping achieve a 10% improvement in operational efficiency through workflow and coordination improvements
  • Executed pavement works from design interpretation to on-site implementation, ensuring compliance with industry and quality standards
  • Coordinated with site engineers, contractors, and consultants to resolve execution issues and maintain smooth project flow

Volunteer

TEDx
08.2024 - 09.2025

Orchestrated volunteer efforts as SPOC at TEDxBocconiUMumbai, enhancing event execution and attendee experience for 500+
participants.

Volunteer

Bal Vridh Ashram
05.2025 - 05.2025

Spearheaded educational initiatives at Bal Vridh Ashram Mandi, enhancing learning outcomes for over 30 orphans through tailored teaching and service activities.

Volunteer

Under 25 Club
01.2019 - 03.2019

• Spearheaded ticket sales for inaugural Under 25 event in Patiala, achieving sell-out of 400 tickets and maximizing venue capacity.

Education

International Master in Business - Sales And Marketing

SDA Bocconi
Mumbai, India
04.2001 -

BE Civil Engineering - Civil Engineering

Thapar Institute of Engineering And Technology
Patiala, India
05-2023

Skills

Lead generation and client engagement

Experiential brand engagement

Strategic decision-making

Problem-solving

MS office

Adaptability and dependability

Event setup

Operations support

Accomplishments

  • Chrysalis 7.0- Goa Institute of Management
  • Secured Runner-Up position among 100+ teams by developing an integrated Go-To-Market strategy encompassing market entry planning, brand positioning, and sustainability-led business practices; evaluated by industry and academic experts

Additional Information

• Completed the Foundations of Digital Marketing and E-commerce certification by Google, focusing on SEO strategies, Google Ads, and
customer journey mapping.
• Completed the Inside LVMH Certificate for Creation and Branding from Inside LVMH, covering brand strategy, operations management, and
supply chain optimization.
• Completed the Successful Negotiation: Essential Strategies and Skills certification from University of Michigan, focusing on BATNA analysis,
persuasion tactics, and conflict resolution.

Certification

Digital Transformation – Sapio Group • Analyzed existing business processes for digital improvement opportunities • Contributed to process optimization and technology adoption recommendations • Presented structured insights to stakeholders

Timeline

Digital Transformation – Sapio Group • Analyzed existing business processes for digital improvement opportunities • Contributed to process optimization and technology adoption recommendations • Presented structured insights to stakeholders

09-2025

Volunteer

Bal Vridh Ashram
05.2025 - 05.2025

Marketing and Business Development

Maxview Now
04.2025 - 05.2025

Customer Insight Analyst

Innermind
03.2025 - 04.2025

Chrysalis 7.0- Goa Institute of Management • Secured Runner-Up position among 100+ teams by developing an integrated Go-To-Market strategy encompassing market entry planning, brand positioning, and sustainability-led business practices; evaluated by industry and academic experts

10-2024

Volunteer

TEDx
08.2024 - 09.2025

Trainee - Tunnel Engineer

KMC Constructions Ltd.
06.2022 - 12.2022

Volunteer

Under 25 Club
01.2019 - 03.2019

International Master in Business - Sales And Marketing

SDA Bocconi
04.2001 -

BE Civil Engineering - Civil Engineering

Thapar Institute of Engineering And Technology
Aradhya SharmaB2B Sales Associate