Arathi Nair

Driving sales planning and strategy, business analysis, and business performance reviews; delivered yearly ad sales growth of 31% in FY24|Increased CTV revenue by 2.3x.|Awarded the highest rating.

Business Strategy:

• Led the development and execution of sales strategies, driving monthly and quarterly business performance reviews, and aligning growth targets with leadership priorities.
• Collaborated with Product, Ad Tech, Data Analytics, Sales, Marketing, and Content teams to deliver actionable insights and solutions.
• Led CRM vendor management and tool evaluations, conducted an in-depth evaluation of platform capabilities in collaboration with Ad Operations, driving decisions that impacted revenue and operational workflow. Enhancing CRM system functionality and workflow.
• Streamlined revenue reporting processes, improving efficiency and data accuracy from 45% to 95% by redefining workflows and enhancing collaboration across multiple teams.
• Led the automation of business reporting processes, delivering revenue forecasts based on actual data, and reducing report generation time by 30%.

Revenue Planning, Pricing, and Business Reviews

• Annual Growth Plan (AGP) for FY24: Developed and calibrated annual sales targets in accordance with the company's Growth Plan, ensuring that financial objectives were met, and coordinated with key stakeholders from Sales, Operations, and Finance.
• Project Identification and Ownership: CPM, Clients, and Category Analysis.
• Developed an annual rate card and pricing strategy, aligned with market benchmarks to optimize revenue.
• Implemented a real-time revenue forecasting system, providing management with direct access to key business insights.
• Built real-time revenue dashboards, tracking KPIs, and enabling data-driven decision-making for senior leadership.

Key Project Experience (ILT20 – Bringing Sports Back to ZEE)

• Brand Management & Marketing: Managed league and franchise relationships, and brand communication.
• Pre-sales, revenue planning, GTM enablement, pricing and packaging for OTT sports:

• Organizing, categorizing, auditing, publishing content and information
• Responsible for auditing and ensuring quality of online content by flagging risks and providing feedback on errors
• To understand and help clients, market their products and services on all digital medium
• Working closely with the digital content strategy planner to enable solutions for a seamless customer journey.

• Providing value added analysis and idea presentations that address client brief
• Delivering strategic insights and creative inputs
• Managing day to day liaison and coordination with clients and various stakeholders
• End to end Campaign Management, Coordination and Execution.