Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
References
Timeline
Generic
ARAVIND BHASKARAN

ARAVIND BHASKARAN

Bangalore

Summary

Dynamic marketing professional with over a decade of experience in developing and executing impactful marketing strategies across various industries, including food and beverage, eyewear, apparel, and retail. Demonstrated expertise in enhancing brand visibility, driving successful multi-channel campaigns, and managing vendor relationships to ensure optimal retail execution. Committed to leveraging data-driven insights to achieve measurable business growth, and strengthen market presence.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Regional Trade Marketing Manager- South

Safilo India Pvt Ltd
Bangalore
02.2023 - 08.2024
  • Plan and execute Marketing campaigns that align with company's goals and objectives.
  • Increase brand visibility, consistency across South Markets.
  • Fixture development and implementation.
  • Develop and maintain Marketing vendors.
  • Events and promotions co-ordination.
  • Lead Roadshows across south.
  • Influencer Marketing promotion.

Executive- Trade Marketing

Page Industries Ltd (Jockey India)
Bangalore
11.2017 - 02.2023
  • Centralized Printing: Overview Pan India centralized Printing, Co-ordination with all circle Vendors, Execution of POPs/GSB with the help of RMOs.
  • Local Print Project (Selected Cities): On-board new vendors, Provide vendor training, Overview the work progress with the help of RMOs.
  • Module/Fixture: Production plan with vendors, Overview fixture requirements and re-view the status.
  • Marketing Procurement.

Marketing Officer

Honeycomb Retail India Pvt Ltd ( Polar bear Ice Creams)
Bangalore
02.2015 - 11.2017
  • Comprehensive New store launch plan and execution.
  • New Product launch and go to market strategy.
  • Increase Brand/Product visibility, Marketing tie-ups, BTL Activation.
  • Social Media Handling/ Agency Handling.
  • Market Research, Competitor Analysis and Vendor Management.

Sales Executive

Vartile- Ad agency
Bangalore
04.2014 - 02.2015
  • New Client acquisition & Client servicing.

Channel Sales Executive

Veekesy Sandals India Pvt Ltd.
Mysore
02.2013 - 02.2014
  • Achieving channel sales targets.
  • Sales improvement initiatives.
  • SAP system-based sales order.

Education

Master of Business Administration - Marketing

Rajeev Institute Of Technology
Hassan, Karnataka
01-2012

Bachelor of Commerce -

E K N M Govt College Elerithattu
Elerithattu, Kerala
01-2010

Skills

  • Leadership
  • Project management
  • Teamwork
  • Attention to detail
  • Strategic thinking
  • Vendor management
  • Active listening
  • Adaptability

Certification

  • Successfully completed Introduction to Digital Marketing online course from Great Learning.
  • Successfully completed AI Tools and ChatGPT Workshop from Be10x.
  • Successfully completed AI Dashboard workshop using Microsoft Power BI from Skill Nation.

Languages

  • English, Fluent
  • Malayalam, Fluent
  • Hindi, Intermediate
  • Kannada, Intermediate
  • Tamil, Intermediate

References

Mr. Kishore G

Deputy Manager- Trade Marketing, 

Page Industries Ltd, +91 99860 66778,

kishore.govindappa@jockeyindia.com

Timeline

Regional Trade Marketing Manager- South

Safilo India Pvt Ltd
02.2023 - 08.2024

Executive- Trade Marketing

Page Industries Ltd (Jockey India)
11.2017 - 02.2023

Marketing Officer

Honeycomb Retail India Pvt Ltd ( Polar bear Ice Creams)
02.2015 - 11.2017

Sales Executive

Vartile- Ad agency
04.2014 - 02.2015

Channel Sales Executive

Veekesy Sandals India Pvt Ltd.
02.2013 - 02.2014

Master of Business Administration - Marketing

Rajeev Institute Of Technology

Bachelor of Commerce -

E K N M Govt College Elerithattu

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