Aravind Killada
Hyderabad
Summary
Salesforce-certified professional with over 10 years of experience in Salesforce Core, Marketing Cloud, and Data Cloud. Specialises in Data Cloud ingestion, identity resolution, and cross-cloud activation, with expertise in SQL analysis and troubleshooting. Leads investigations, conducts root cause analysis, and develops AI-driven tools to enhance data reliability and campaign performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Success Engineer
Salesforce
Hyderabad, India
08.2020 - Current
- Designed and developed Salesforce Core solutions using Apex classes, triggers, batch jobs, and Lightning components to support enterprise-scale business workflows.
- Implemented Salesforce Shield encryption, including deterministic encryption and encryption key lifecycle management, ensuring data security and regulatory compliance.
- Led Email-to-Case implementations across multiple business units, configuring service processes, record types, automation flows, and escalation rules to improve case handling efficiency.
- Built and optimized Salesforce automations using Flows, Process Builders, validation rules, and approval processes to streamline service and operational processes.
- Developed custom Apex and Lightning components to enhance user experience and provide real-time visibility into case and service metrics.
- Configured object-level, field-level, and record-level security, ensuring proper data governance and controlled access across user roles and teams.
- Collaborated closely with business stakeholders, architects, and offshore teams to deliver scalable Salesforce solutions, conduct technical reviews, and support successful deployments.
Senior Associate Engineer
State Street Global Advisors
Bengaluru, India
04.2019 - 07.2020
- Enhanced Salesforce functionality by developing Apex classes, triggers, batch jobs, and Lightning components.
- Deployed Salesforce Shield encryption, focusing on deterministic encryption for compliance requirements.
- Improved service operations through design of Email-to-Case solutions and automation flows.
- Ensured proper data governance by managing object-level, field-level, and record-level security.
- Collaborated with architects and business stakeholders to implement scalable Salesforce solutions.
Associate Software Engineer
Mphasis
Bengaluru, India
07.2015 - 04.2019
- Supported and enhanced PeopleSoft HRMS and FSCM applications, resolving production issues related to batch jobs, integrations, and data processing to ensure system stability.
- Developed and enhanced PeopleCode and Oracle SQL queries to support HR and finance business processes, improve performance, and automate manual tasks.
- Built and maintained SQR reports for extracting payroll, payment, and HRMS data to support operational and reporting requirements.
- Designed and implemented job monitoring dashboards to track batch job execution, identify failures proactively, and reduce downtime.
- Executed test automation and validation using PeopleSoft Test Framework (PTF), creating and maintaining test cases to improve release quality and regression coverage.
- Supported Salesforce administration and development activities, including object configuration, automation setup, and data management using Data Loader and APIs.
- Collaborated with cross-functional teams across HR, Finance, and IT to analyze requirements, troubleshoot issues, and deliver reliable enterprise application support.
Education
Bachelor of Science - Bachelor of Technology – Electronics & Communication Engineering
Geethanjali College of Engineering and Technology
Hyderabad2015
Skills
- Salesforce Data Cloud – Data Ingestion, Harmonization & Activation
- Identity Resolution, Match Rules & Unified Customer Profiles
- Calculated Insights & Advanced Audience Segmentation
- Cross-Cloud Data Integration (Sales Cloud & Marketing Cloud)
- Data Streams & Connectors (Amazon S3, Snowflake)
- Advanced SQL (Joins, Subqueries, Data Views, Optimization)
- Data Modeling, Schema Mapping & Data Quality Validation
- Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
- Mobile Studio (SMS, WhatsApp, Push Notifications)
- Marketing Automation & Journey Orchestration
- Email Deliverability, Inbox Placement & IP Reputation Management
- SPF, DKIM, DMARC & Regulatory Compliance (GDPR, CAN-SPAM, CCPA)
- Salesforce Core Development (Apex, Lightning Web Components, Flows)
- Salesforce Administration & Security Configuration
- REST & SOAP API Integrations
- Workflow Automation & Process Optimization
- Root Cause Analysis (RCA) & Production Issue Troubleshooting
- Agile / Scrum Methodologies & Stakeholder Collaboration
- AI-Powered Tools & Automation (Gemini API, OpenAI)
- Technical Documentation, Enablement & Knowledge Sharing
Languages
Hindi
Upper Intermediate
B2
English
Proficient
C2
Telugu
Proficient
C2
Certification
- Salesforce Administrator
- Salesforce Platform App Builder
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant
- Salesforce Data Cloud Consultant
- Salesforce AI Associate • ITIL v3 Service Management
DISCLAIMER
I hereby declare that the above-mentioned data is true to the best of my
knowledge.
Timeline
Senior Success Engineer
Salesforce
08.2020 - Current
Senior Associate Engineer
State Street Global Advisors
04.2019 - 07.2020
Associate Software Engineer
Mphasis
07.2015 - 04.2019
Bachelor of Science - Bachelor of Technology – Electronics & Communication Engineering
Geethanjali College of Engineering and Technology