Aravind Krishna
Chennai,India
Summary
Enthusiastic person eager to contribute to team success through hard work, attention to detail, and excellent organizational skills. A clear understanding of company requirements and training in marketing analysis technology/tools. Motivated to learn, grow, and excel in Product marketing.
Overview
6
6
years of post-secondary education
2
2
years of professional experience
Work History
Marketing Analyst and Operations
Vajro
2020.02 - Current
- Mobile App Development Platform company for, Stores Was actively involved in strategizing and implementing effective content delivery through the right channels for maximum impact on readers.
- Gave effective improvements to the content in terms of both SEO as well as increasing the simplicity of the content to connect with the pulse of potential clients.
- Became well versed in marketing tools, in the likes of marketing automation, marketing funnel and, landing page creation.
- Collated reports of the campaigns and gave valuable insights for better viewership and click rates.
- Involved in the conception and implementation of marketing strategies like FOMO, Decoy pricing, etc.
- Substantially increased the brand awareness and visibility in the Social media channels through organic means.
- Created and maintained dashboard of the marketing and sales number of the organization.
- Performed A/B testing to optimize the marketing efforts and succeeded in it.
Content Marketer(Intern), Chennai
Pipecandy
2019.11 - 2020.01
- A data product company catering to the e-commerce market.
- Gained thorough understanding, knowledge, and analysis of the e-commerce and DTC market through extensive research to publish content.
- Published content on retail and grocery market.
- Was responsible for social media marketing for the organization.
- Spear-headed the social media campaigning in various platforms using the appropriate tools.
Channel Manager(Intern)
Augentia Consulting
Bangalore , Karnataka
2019.05 - 2019.11
- SaaS based company which deals with Through Channel Marketing Automation(TCMA) Platform Thoroughly Understood the functioning of the SaaS market and onboarding customers.
- Gained expertise in the marketing automation technology platform through hands-on experience.
- Developed Business models and pricing from scratch along with the Director based on the partner type.
- Developed and ran the TCMA campaign and published it Linkedin for lead generation.
Business Development Intern
Zolostays
2019.01 - 2019.04
- Tech enabled Managed Co-living spaces Performed demand and supply analysis for properties in prime locations.
- Actively did ground-level setting up Kiosks and distributing pamphlets.
- Increased the occupancy level of the assigned property by 600% through active Facebook campaigning.
Education
B.E - Sriperumbudur Mechanical Engineering
Sri Venkateswara College of Engineeering
2012.09 - 2016.04
PGDM - undefined
IFIM Business School
2017.07 - 2019.06
Skills
Public speaking
undefinedAccomplishments
- Undergone Social Immersion Project at Puducherry – Worked on a project initiated by Prime Trust India (NGO) to empower the women and helping to rehabilitate the homeless people.
- LIME AND SIP PROJECT Project during PGDM.
- Total sales worth of Rs.2500 were made in 5 hours and the revenue was donated to an NGO.
- CLICEAT Live project for the venture “ClicEat” in the domain of business development.
- Provided valuable inputs of streamlining the customer orders by having a two-way communication between the kitchen and the central team through the back end App and intimating the customer the same.
- Conceived and implemented the idea of installing a microwave next to the kitchen so that the customers can heat the food for their convenience.
- CERTIFICATES Digital marketing Course Completion Certificate-FITA (02/2016 - 03/2016) Six Sigma Green belt Training (08/2015 - 10/2015).
Additional Information
- Reading
- Exploring movies
- Drama
Timeline
Marketing Analyst and Operations
Vajro
2020.02 - Current
Content Marketer(Intern), Chennai
Pipecandy
2019.11 - 2020.01
Channel Manager(Intern)
Augentia Consulting
2019.05 - 2019.11
Business Development Intern
Zolostays
2019.01 - 2019.04
PGDM - undefined
IFIM Business School
2017.07 - 2019.06
B.E - Sriperumbudur Mechanical Engineering
Sri Venkateswara College of Engineeering
2012.09 - 2016.04
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