ARAVIND R
Bangalore
Summary
Currently employed as a General Manager-Gourmet & Imports, Gourmet Bakery, Tobacco, Pet Care, Health categories with India's largest online grocer, bigbasket.com since Feb 2017. Experience with specialized expertise in Offline and Online markets in food sourcing. Certified Mentor by Orenda (an initiative by bigbasket to develop employees).
Overview
14
14
years of professional experience
Work History
General Manager (Grade 3a)–Gourmet & Imports, Gourmet Bakery, Tobacco, Pet Care & Health & Supplements
Innovative Retail Concepts Pvt Ltd (bigbasket.com)
04.2025 - Current
- Responsible for the overall P&L of the category.
- Oversee, review, and implement the process and systems for the development of the category.
- Budgeting and planning of sales and margin targets of the category.
- Development and planning of new products exclusively suited as per present customer demand and expectation.
- People management –Training and guiding teams and their improvement
- Vendor management – Selection, Negotiation, Planning, Assessment etc.
- Planning and implementation of promos and merchandising based on seasons.
- Keep upgrading on overall market scenario both domestic and international on the new upcoming trends.
- Discussing and planning other income generation to company through various campaigns and visibility channels.
Deputy General Manager (Grade 3b)–Gourmet & Imports, Pet Care, Health & Supplements
Innovative Retail Concepts Pvt Ltd (bigbasket.com)
04.2023 - 04.2025
- P&L for the category, Forecast on final level Margins
- Category Budgeting & Forecast, Defining AOP for the categories
- Team development
- Defining Assortment, Range, Campaign planning, Promotion negotiation.
- Track Category KPI’s such as Sales, Margin & Growth
- Critical reports required for higher up meetings
- Visibility Margin.
- Introduction of Various country embassies and build their range
Senior Category Manager–Gourmet & Imports, Pet Care, Health & Supplements
Innovative Retail Concepts Pvt Ltd (bigbasket.com)
04.2020 - 04.2023
- P&L for the category, Forecast on final level Margins
- Category Budgeting & Forecast, Defining AOP for the categories
- Team development
- Defining Assortment, Range, Campaign planning, Promotion negotiation.
- Track Category KPI’s such as Sales, Margin & Growth
- Critical reports required for higher up meetings
- Visibility Margin.
- Introduction of Various country embassies and build their range
Category Manager–Gourmet & Imports, Pet Care, Health & Supplements
Supermarket Grocery supplies Pvt Ltd (bigbasket.com)
04.2019 - 04.2020
- Defining Assortment, Range, Campaign planning, Promotion negotiation.
- Track Category KPI’s such as Sales, Margin & Growth
- Reports & Coordination with other stakeholders
- Vendor supply coordination, OOS(Out of stock), Reduction in write off’s of perishables, (Gourmet & Imported Dairy) fill rates etc
- Visibility Margin.
- Introduction of Various country embassies and build their range
Asst Category Manager–Gourmet Bakery
Supermarket Grocery supplies Pvt Ltd (bigbasket.com)
02.2017 - 04.2019
- Defining Assortment, Range, Campaign planning, Promotion negotiation.
- Track Category KPI’s such as Sales, Margin & Growth
- Reports & Coordination with other stakeholders
- Vendor supply coordination, OOS(Out of stock), Reduction in write off’s of perishables, fill rates etc
Assistant Manager – Dairy & Frozen
Metro Cash & Carry India Pvt Ltd
03.2016 - 02.2017
- Responsible for overall business development of the category.
- Responsible for delivering the top line and bottom-line numbers of the category.
- Vendor negotiation and dealing for getting good promos and other backend deals to generate additional margin to categories.
- Planning and implementing the promos and merchandising at the departments.
- Keep updated on knowledge on overall market scenario in order to predict the future predictions and act accordingly.
Assistant Manager – Dairy & Frozen & Bakery
Foodworld
02.2014 - 03.2016
- Overall in charge of Dairy & Frozen category in the region.
- Monitoring of sales and stocks at the store level on day to day basis.
- Keeping prompt records of stock and preparation of MIS reports on a routine basis such as daily, weekly, monthly etc.
- Follow up with the Vendors on regular basis for the stocks, promotion activities, price etc. and ensure the vendor payments in time.
- Proper & Effective merchandising in order to improve the sales.
Sr. Executive/Management Trainee - Dairy & Frozen, Bakery
Max Hypermarket Pvt Ltd - Landmark Group
02.2012 - 02.2014
- Market Survey, monitoring & analysis and demand forecasting.
- Procurement, vendor creation, pricing and Inventory Control.
- Category management & operations
- Coordination achieve target.
- Identifying and developing untapped market segments.
Education
MBA - Marketing
Mangalore Institute of Technology & Engineering
Mangalore01.2011
BSC - undefined
Christ Collage
Bangalore01.2007
Class XII - undefined
ASB Govt Collage
Bangalore01.2004
Class X - undefined
Govt Higher Secondary School
01.2002
Skills
- Customer Centricity
- Communication & Influencing
- Building High-Performance Teams
PERSONAL DOSSIER
- DOB: 23-March-86
- Address: Anekal, Bangalore
Timeline
General Manager (Grade 3a)–Gourmet & Imports, Gourmet Bakery, Tobacco, Pet Care & Health & Supplements
Innovative Retail Concepts Pvt Ltd (bigbasket.com)
04.2025 - Current
Deputy General Manager (Grade 3b)–Gourmet & Imports, Pet Care, Health & Supplements
Innovative Retail Concepts Pvt Ltd (bigbasket.com)
04.2023 - 04.2025
Senior Category Manager–Gourmet & Imports, Pet Care, Health & Supplements
Innovative Retail Concepts Pvt Ltd (bigbasket.com)
04.2020 - 04.2023
Category Manager–Gourmet & Imports, Pet Care, Health & Supplements
Supermarket Grocery supplies Pvt Ltd (bigbasket.com)
04.2019 - 04.2020
Asst Category Manager–Gourmet Bakery
Supermarket Grocery supplies Pvt Ltd (bigbasket.com)
02.2017 - 04.2019
Assistant Manager – Dairy & Frozen
Metro Cash & Carry India Pvt Ltd
03.2016 - 02.2017
Assistant Manager – Dairy & Frozen & Bakery
Foodworld
02.2014 - 03.2016
Sr. Executive/Management Trainee - Dairy & Frozen, Bakery
Max Hypermarket Pvt Ltd - Landmark Group
02.2012 - 02.2014
BSC - undefined
Christ Collage
Class XII - undefined
ASB Govt Collage
Class X - undefined
Govt Higher Secondary School
MBA - Marketing
Mangalore Institute of Technology & Engineering