Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Current Project: TwinX – TCS
Accomplishments
Languages
Timeline
Generic
Aravind  Raj S

Aravind Raj S

CHENNAI

Summary

Experienced UX Designer with over 9 years of creative and software solutions expertise. Known for solving complex problems using industry-standard psychological principles in user experience. Adept at enhancing creative strategies and driving impactful improvements in media and design workflows.

Overview

10
10
years of professional experience

Work History

UX Lead

Tata Consultancy Services
CHENNAI
06.2022 - Current
  • Agile and High-Pressure Adaptability: Thrive in fast-paced, high-pressure environments where the Agile process is incorporated, ensuring quick iterations, and efficient project delivery.
  • User-Centered Design & Problem Solving: Adapt to new use cases for each project by deeply understanding user pain points, optimizing user flows, and ensuring seamless navigation from screen to screen, to enhance task completion.
  • Prototyping & UX Design: Create high-fidelity, functional prototypes using Figma, incorporating the latest technologies and features to enhance interactivity and user experience.
  • Continuous Learning & Innovation: Stay updated with Figma’s evolving features, and leverage the Figma Community to explore new tools, improving workflow efficiency and project execution.
  • User Research & Testing: Conduct user research, usability testing, and prototype testing to refine designs based on real user feedback and data-driven insights.
  • Design System Development: Create new design systems for each project, enhancing POC aesthetics, consistency, and overall user experience.
  • Cross-Functional Collaboration: Excel in working with diverse teams, including clients, business analysts (BAs), developers, architects, backend teams, machine learning (ML), and artificial intelligence (AI) specialists, ensuring seamless project execution.
  • Developer Collaboration & Screen Testing: Collaborate with developers on HTML and CSS to ensure design feasibility, utilizing advanced technology to enhance the screen testing process for greater efficiency in development.
  • Impact: Successfully contributed to multiple POCs, many of which evolved into full-scale projects, improving UX quality, and business outcomes.

Creative Designer

Photon Infotech
CHENNAI
07.2021 - 06.2022
  • Creating user flow as IA (information architecture).
  • Creating a UX flow for the user story and getting it reviewed.
  • Coordination with the business analyst for the user story.
  • Coordination with the development team.
  • Creating wireframes in a sketch for the user stories.
  • Created wireframes for user stories that will be presented in.
  • Miro board for the client and BA team for review.
  • Once the wireframes are looked at and approved, document.
  • The approval items from the creative end.
  • Creating mocks for the wireframe.
  • Present mocks on the Miro board for review to the client.
  • Once mocks are approved with changes, according to the guidelines.
  • It will be uploaded to Zeplin for development.
  • Coordinating with the development team.
  • Reviewing UAT and QA.

Creative Executive

Madcreos pvt ltd
CHENNAI
03.2017 - 05.2021

Lead creative executive:

  • Responsible for all creative and UI/UX for the web application and the mobile application.
  • Responsible for developing and maintaining project schedules, and managing branding assets, and confidential information for branding elements before launch.
  • Handled different types of projects, a mixture of both local and multinational projects.
  • Providing a tailor-made solution for the needs of creative problems.
  • Effective use of software tools like Sketch, Zeplin, Adobe Photoshop CC, Adobe Illustrator CC, Balsamiq, Adobe XD, Adobe After Effects CC, Adobe Premiere Pro CC, DaVinci Resolve, and content writing to satisfy the project needs and client requirements.
  • Building a strong relationship with the team professionally.
  • Preparing monthly and weekly reports.
  • Quoting rates to the clients according to the market strategy.

Freelancer

Design, website, application development,
CHENNAI
03.2015 - 01.2017

Freelance artist:

Design, website development, application development, concept design, content writing, layout sketching, UI/UX for web applications and mobile applications, typography, banners, flyers, pamphlets, vector designing, photo manipulation, 2D drafting, lighting, rendering, visual effects, and video editing, video making, Adobe Photoshop CC, Adobe Illustrator CC, Adobe XD, Adobe InDesign, Adobe After Effects CC, Adobe Premiere Pro CC, and DaVinci Resolve.

Education

Bachelor of Science - Computer Science

SRM-IHM
CHENNAI
04-2014

Skills

  • UX design
  • Figma
  • Adobe XD software
  • Sketch and Figma proficiency
  • HTML and CSS
  • Adobe Creative Suite expertise
  • Agile methodology
  • User research
  • Wireframing techniques
  • Usability testing
  • User-centered design
  • Project management
  • Client presentation
  • Creative problem solving
  • Collaboration skills
  • Time management
  • Data-driven design
  • Effective communication

Affiliations

Listening to music, Guitar strumming, Singing, Writing short stories in English & Reading Books

Current Project: TwinX – TCS

Project Scope

  • Business leaders in modern organizations rely on historical data, past experiences, and intuitions for decision-making. However, global uncertainty, along with rapidly shifting consumer behavior and changing workplace culture, demands a relook of these decision points.
  • TCS TwinX leverages cutting-edge research on artificial intelligence (AI) and actor model of computation to help envision, experiment with, and execute business decisions through a digital twin-based simulator.
  • The platform creates a virtual and faithful representation of the organization based on key business entities, their interrelationships, and the impact of external forces, including competitor movement and unforeseen global emergencies.
  • Creative and UX Scope: High fidelity wireframe for digital twin construction, validation, and synchronization of enterprise entities that provide micro trends and behavioral dispositions at the n=1 level.
  • Designing for Clustering and aggregation of entity cohorts to understand macro patterns and group behaviors.
  • Creating conceptual for Hypothesis formulation, virtual A/B testing, and adaptive iterations based on simulated behavior of enterprise entities.
  • Creating prototype for Comparative analysis of various simulated scenarios through a wide range of business KPIs, outcomes, and cross-functional implications.
  • Creating designs for explainability of entity attributes, interrelationships, behavioral dispositions, and reinforcement of the digital twin to ensure higher correlation with real-world systems based on business user feedback.

Accomplishments

Best User Experience award for 2023

Languages

Tamil
First Language
English
Advanced (C1)
C1
kanada
Intermediate (B1)
B1

Timeline

UX Lead

Tata Consultancy Services
06.2022 - Current

Creative Designer

Photon Infotech
07.2021 - 06.2022

Creative Executive

Madcreos pvt ltd
03.2017 - 05.2021

Freelancer

Design, website, application development,
03.2015 - 01.2017

Bachelor of Science - Computer Science

SRM-IHM
Aravind Raj S