Summary
Overview
Work History
Education
Skills
Certification
Additional Skills
References
Timeline
Generic
ARAYA KASHYAP

ARAYA KASHYAP

Summary

Versatile professional with 4+ years' experience in CRM, digital marketing, and brand strategy. Successfully led engagement programs, social campaigns, and content creation. Entrepreneurial mindset with a background in startup leadership. Skilled in client relations, team coordination, and driving growth through strategic, data-informed, and creative approaches.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Customer Relationship Management Lead

Social Action Mobilizer (S.A.M)
New Delhi, India
01.2025 - Current
  • Spearheaded CRM strategies to strengthen relationships with over 24,000+ volunteers and 300+ corporate clients , ensuring seamless communication, onboarding, and long-term engagement.
  • Led the development and execution of employee engagement and volunteering programs across eight+ metro and Tier-2 cities , coordinating with internal teams and client SPOCs to ensure tailored, impact-driven experiences.
  • Oversaw end-to-end CRM operations for thematic events in education, environment, health, and women empowerment , ensuring timely coordination, communication campaigns, and impact reporting.
  • Designed and maintained comprehensive pre- and post-event CRM workflows , including volunteer registration, training, orientation (GSG support), and feedback collection, enhancing user experience and participation by over 30% .
  • Collaborated with SAM's event and communications teams to deliver high-quality client-facing deliverables , including testimonials, volunteer certificates, photo/video documentation, and detailed impact reports .
  • Drove client satisfaction by offering dedicated CRM support during curated, virtual, one-off, and recurring volunteering programs — resulting in strong testimonials from major clients including Standard Chartered, Salesforce, and BeingJigyasu .
  • Implemented CRM data tracking and reporting systems to monitor engagement metrics, identify needs, and optimize future program designs for both corporate clients and NGO/NPO partners .

Manager on Duty (Part Time)

Super value
Dublin
09.2023 - 01.2025
  • Supervised weekend store operations, ensuring efficient performance across departments including tills, stock, and customer service.
  • Led a team of 15-20 staff members during peak hours, providing guidance, task delegation, and on-the-spot training to maintain service excellence.
  • Handled customer queries and complaints with professionalism, enhancing satisfaction and upholding SuperValu's brand values.
  • Managed stock rotation, merchandising, and shelf presentation in line with corporate planograms and promotional strategies.
  • Supported cash handling, till supervision, and end-of-day procedures, ensuring accuracy and accountability.
  • Maintained health & safety standards and store cleanliness, contributing to a safe and welcoming environment.
  • Assisted in executing weekend promotional activities, improving customer engagement and in-store sales.

Social Media Manager

tech in nutshell
01.2023 - 08.2023
  • Executed full-funnel digital campaigns across social media, LinkedIn, and influencer marketing, driving brand visibility and lead generation.
  • Optimized LinkedIn profiles for individuals and companies, improving engagement and professional reach through tailored content and SEO strategies.
  • Managed content creation and promotion across platforms, aligning visuals and messaging to boost online presence and audience interaction.
  • Collaborated on website and app launches, ensuring cohesive branding, user experience, and marketing integration across all digital channels.

Marketing Executive

Dil se khelo
New Delhi
05.2022 - 07.2022
  • Developed and executed targeted social media campaigns to promote sports literacy and youth empowerment in underserved communities, increasing engagement by 233% within six months.
  • Created and managed digital content highlighting impact stories, training modules, and grassroots sports programs — including the development of role models and community leaders.
  • Built and moderated an online community of parents, youth, and supporters to raise awareness about non-traditional sports careers and the lack of access in the Indian education system.
  • Collaborated with influencers, educators, and partner NGOs to amplify campaigns addressing systemic gaps in sports infrastructure, exposure, and opportunities for youth in low-resource areas.

Sales and Marketing Intern

Shine Projects
Hyderabad, India (Remote)
08.2020 - 09.2020
  • Conducted daily cold calls to over 50 prospects, promoting industry-relevant online courses and building interest in Shine Projects' upskilling programs.
  • Achieved 9 successful client conversions through persuasive communication and personalized follow-ups within a 4-week period.
  • Created and promoted blog content and social media posts to enhance course visibility and engage target audiences across B2C channels.
  • Gained hands-on experience in the end-to-end B2C sales process , from lead generation to closing and post-sale engagement.

Education

Master of Science - Entrepreneurship and innovation

Trinity College Dublin
09.2023

BBA - International Business

Sharda University
08.2021

Skills

  • CRM & Client Relations
  • Social Media Management
  • Digital Marketing
  • Content Creation
  • Brand Promotion
  • Campaign Planning
  • Team Coordination
  • Communication Skills

Certification

Fundamentals of Digital Marketing, Google (Digital Unlocked)

Additional Skills

Languages: English(proficient), Hindi(native), chhattisgarhi(proficient), Japanese(intermediate+learning).

IT skills: Advance microsoft office (excel, word, powerpoint), Canva, Google Analytics & Insights, CRM Tools (HubSpot, Salesforce).

References

  • Sayak Sarkar, S.A.M(cofounder) |sayak10sarkar@gmail.com| +91 9903237323.
  • John Mcmahon, Supervalu (Store manager) |johnmacmahon1234@yahoo.co.uk | +353 0871499304.

Timeline

Customer Relationship Management Lead

Social Action Mobilizer (S.A.M)
01.2025 - Current

Manager on Duty (Part Time)

Super value
09.2023 - 01.2025

Social Media Manager

tech in nutshell
01.2023 - 08.2023

Marketing Executive

Dil se khelo
05.2022 - 07.2022

Sales and Marketing Intern

Shine Projects
08.2020 - 09.2020

Master of Science - Entrepreneurship and innovation

Trinity College Dublin

BBA - International Business

Sharda University

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ARAYA KASHYAP