ARAYA KASHYAP
Summary
Versatile professional with 4+ years' experience in CRM, digital marketing, and brand strategy. Successfully led engagement programs, social campaigns, and content creation. Entrepreneurial mindset with a background in startup leadership. Skilled in client relations, team coordination, and driving growth through strategic, data-informed, and creative approaches.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Customer Relationship Management Lead
Social Action Mobilizer (S.A.M)
01.2025 - Current
- Spearheaded CRM strategies to strengthen relationships with over 24,000+ volunteers and 300+ corporate clients , ensuring seamless communication, onboarding, and long-term engagement.
- Led the development and execution of employee engagement and volunteering programs across eight+ metro and Tier-2 cities , coordinating with internal teams and client SPOCs to ensure tailored, impact-driven experiences.
- Oversaw end-to-end CRM operations for thematic events in education, environment, health, and women empowerment , ensuring timely coordination, communication campaigns, and impact reporting.
- Designed and maintained comprehensive pre- and post-event CRM workflows , including volunteer registration, training, orientation (GSG support), and feedback collection, enhancing user experience and participation by over 30% .
- Collaborated with SAM's event and communications teams to deliver high-quality client-facing deliverables , including testimonials, volunteer certificates, photo/video documentation, and detailed impact reports .
- Drove client satisfaction by offering dedicated CRM support during curated, virtual, one-off, and recurring volunteering programs — resulting in strong testimonials from major clients including Standard Chartered, Salesforce, and BeingJigyasu .
- Implemented CRM data tracking and reporting systems to monitor engagement metrics, identify needs, and optimize future program designs for both corporate clients and NGO/NPO partners .
Manager on Duty (Part Time)
Super value
09.2023 - 01.2025
- Supervised weekend store operations, ensuring efficient performance across departments including tills, stock, and customer service.
- Led a team of 15-20 staff members during peak hours, providing guidance, task delegation, and on-the-spot training to maintain service excellence.
- Handled customer queries and complaints with professionalism, enhancing satisfaction and upholding SuperValu's brand values.
- Managed stock rotation, merchandising, and shelf presentation in line with corporate planograms and promotional strategies.
- Supported cash handling, till supervision, and end-of-day procedures, ensuring accuracy and accountability.
- Maintained health & safety standards and store cleanliness, contributing to a safe and welcoming environment.
- Assisted in executing weekend promotional activities, improving customer engagement and in-store sales.
Social Media Manager
tech in nutshell
01.2023 - 08.2023
- Executed full-funnel digital campaigns across social media, LinkedIn, and influencer marketing, driving brand visibility and lead generation.
- Optimized LinkedIn profiles for individuals and companies, improving engagement and professional reach through tailored content and SEO strategies.
- Managed content creation and promotion across platforms, aligning visuals and messaging to boost online presence and audience interaction.
- Collaborated on website and app launches, ensuring cohesive branding, user experience, and marketing integration across all digital channels.
Marketing Executive
Dil se khelo
05.2022 - 07.2022
- Developed and executed targeted social media campaigns to promote sports literacy and youth empowerment in underserved communities, increasing engagement by 233% within six months.
- Created and managed digital content highlighting impact stories, training modules, and grassroots sports programs — including the development of role models and community leaders.
- Built and moderated an online community of parents, youth, and supporters to raise awareness about non-traditional sports careers and the lack of access in the Indian education system.
- Collaborated with influencers, educators, and partner NGOs to amplify campaigns addressing systemic gaps in sports infrastructure, exposure, and opportunities for youth in low-resource areas.
Sales and Marketing Intern
Shine Projects
08.2020 - 09.2020
- Conducted daily cold calls to over 50 prospects, promoting industry-relevant online courses and building interest in Shine Projects' upskilling programs.
- Achieved 9 successful client conversions through persuasive communication and personalized follow-ups within a 4-week period.
- Created and promoted blog content and social media posts to enhance course visibility and engage target audiences across B2C channels.
- Gained hands-on experience in the end-to-end B2C sales process , from lead generation to closing and post-sale engagement.
Education
Master of Science - Entrepreneurship and innovation
Trinity College Dublin
09.2023
BBA - International Business
Sharda University
08.2021
Skills
- CRM & Client Relations
- Social Media Management
- Digital Marketing
- Content Creation
- Brand Promotion
- Campaign Planning
- Team Coordination
- Communication Skills
Certification
Fundamentals of Digital Marketing, Google (Digital Unlocked)
Additional Skills
Languages: English(proficient), Hindi(native), chhattisgarhi(proficient), Japanese(intermediate+learning).
IT skills: Advance microsoft office (excel, word, powerpoint), Canva, Google Analytics & Insights, CRM Tools (HubSpot, Salesforce).
References
- Sayak Sarkar, S.A.M(cofounder) |sayak10sarkar@gmail.com| +91 9903237323.
- John Mcmahon, Supervalu (Store manager) |johnmacmahon1234@yahoo.co.uk | +353 0871499304.
Timeline
Customer Relationship Management Lead
Social Action Mobilizer (S.A.M)
01.2025 - Current
Manager on Duty (Part Time)
Super value
09.2023 - 01.2025
Social Media Manager
tech in nutshell
01.2023 - 08.2023
Marketing Executive
Dil se khelo
05.2022 - 07.2022
Sales and Marketing Intern
Shine Projects
08.2020 - 09.2020
Master of Science - Entrepreneurship and innovation
Trinity College Dublin
BBA - International Business
Sharda University
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