Archak Kumar Chakravorty

Performance marketing -

• Compiled data-driven insights through report analysis.
• Meta Ads – Running TOF, MOF, and lead generation ads.
• Ad plan for TOF (Lead Generation, Boosting, Traffic)
• Pixel integration with the website.
• Optimization of Google Ads campaign.

SEO -

• Executed keyword optimization strategies to enhance search rankings.
• Backlinks – (Business Listing, Web 2.0, Blogs Submission)

• Lead Generation |Content marketing|Contact and Prospection
• Apollo.io is used to capture the phone numbers of prospective clients.
• Skrapp for valid email finder.
• Lusha B2B Lead Enrichment.
• Lead leaper.
• LinkedIn Sales Navigator provides company products to clients.
• Data mining.

• Lead generation specialized in LinkedIn Sales Navigator.
• Handling client accounts on Facebook, Instagram, and Twitter.
• Content posting on social media: Twitter, Instagram, and Facebook.
• Updating the CRM for clients regularly (lead update).
• Preparing a lead list and also preparing franchising-related content for industries for US/Canada LinkedIn profile analysis for concerned clients.
• Following up with clients in Zoho Email.
• Scheduling posts and videos for clients on their respective social media platforms.

• Test Planning.
• Test scenarios using the Waterfall
• Model test execution using HP ALM.
• Defect tracking.

• Keyword research