ARCHANA DASAKA
Hyderabad
Summary
Professional leader with proven background in strategic planning and project management. Successfully led cross-functional teams to deliver high-impact initiatives. Demonstrated excellence in stakeholder communication and operational efficiency.
Overview
16
16
years of professional experience
Work History
Associate Director, Strategy
Dr. Reddy’s Laboratories
01.2020 - Current
- Spearheading overall strategic planning for key emerging markets, including long-range planning, growth initiatives, performance analysis, and competitive intelligence to drive sustainable market expansion and business success.
- Led market assessments in healthcare/pharmaceuticals, analyzing trends, regulations, and competition to guide strategic decisions.
- Defined growth plans and ambition setting for priority regions.
- Spearheaded market entry into new markets including nearshore markets, shaping access strategies and assessing risk-return profiles.
- Strategy execution design (therapy shaping, capabilities). Developed country performance scorecards to monitor progress and drive accountability.
- Led long-term integrated business planning framework across 33+ international markets, ensuring alignment of commercial, operational, and financial priorities.
- Shaped innovative commercial models, digital initiatives, and transformation agendas.
- Evaluation of key NCE/NBE and M&A opportunities, assessing scientific potential, market viability, competitive landscape, and synergy realization to support informed asset prioritization and pipeline investment decisions.
Management Consultant, Health Industries
PricewaterhouseCoopers
01.2018 - 01.2020
- Functional design of an Advanced Customer Engagement salesforce platform for a leading Payer in the US (~40 processes).
- Designed Customer engagement platform features and requirements for Benefits Management, Claims Management and Member Management areas.
- Conducted workshops with key stakeholder to draft customer experience journeys, User stories and acceptance criteria’s.
- Developed future-state functional Process maps and Workflows.
- Maintained salesforce product and sprint backlog (Agile).
- Business Process Re-engineering for a leading Health Plan (~50 opportunities identified).
- Identified Client pain points and process inefficiencies across customer journeys based on current state documentation and end user discussions.
- Identified engagement opportunities, collaboration opportunities and automation opportunities to enhance the overall customer experience.
- Redesigned the existing processes to help the client engage their members/providers via a personalized and value-driven interaction model.
Bid Manager
Cognizant Technology Solutions
01.2016 - 01.2018
- Thought leadership and RFP response (Closed ~15M USD Deals).
- Deal Evaluation: Requirement gathering/Scoping, legal and finance review, internal Stakeholder mapping for solution design.
- Response Planning: Solution Design, Competitor Landscape analysis and win themes development.
- Commercial and pricing model design.
- Client defense proposals.
- POV’s to drive new client initiatives (CCWIS and Payvider models).
Short Term Consultant
Abbot Healthcare Ltd
01.2015 - 01.2015
- Conceptualized, Designed and Executed Project Lakshya: Territory Re-design and Productivity Improvement for on-field territory Business Managers (TBM). The project objective was to develop a model that will help TBM manage their time optimally in terms of right planning and execution of their monthly tour plans thereby driving focused-Head Quarter working. (-INR 7 Cr annual impact).
- Evaluated the existing travel plans and identified operational inefficiencies in the working patterns followed by the Territory Business Managers (TBM).
- Conducted primary and secondary research to benchmark processes.
- Developed an Automated working model using Excel Macros and Google API’s to drive focused-headquarter working for the field force based on key findings from field visits and stakeholder interviews.
COO’s Executive Team
Tech Mahindra Ltd
01.2010 - 01.2014
- Designed organizational Delivery metrics.
- Monitored Target vs Actuals to achieve key numbers.
- Tracked EBITDA across business units and implemented mitigation measures (Reduced average resource cost by ~5%).
- Resolved critical project escalations across the organization (stakeholder management).
- Analyzed, monitored and reported business performance across the organization to provide insights to C-Level leadership.
- Tracked action items/projects arising from leadership reviews to closure.
Senior Analyst-Merger Integration Office
Tech Mahindra Ltd
01.2010 - 01.2014
- Satyam acquisition (~75 processes redesigned).
- Identified functions and processes across both organizations required to be integrated.
- Identified key operational risks and devised mitigation plans.
- Created Blueprint for the integration plan including functions, timelines, key stakeholders, success factors, Governance structures, reviews and post implementation success measurement.
- Redesigned and institutionalized new processes for merged entity.
Client Partner
Tech Mahindra Ltd
01.2010 - 01.2014
- Develop new business in AP region and managed all existing key accounts as Accounts manager (closed 2 large PSU deals).
- Drive large deal war rooms of over $50 m TCV and ensure collaboration between customer, consortium partners, principals and key internal stakeholder roles.
Education
PGDM - Marketing
Institute of Management Technology
Ghaziabad01.2016
Bachelor of Technology -
JNTU Hyderabad
Hyderabad01.2010
Skills
- Strategic leadership
- Market entry assessment
- Market growth and expansion strategy
- Competition benchmarking
- Strategy execution (Hoshin-Kanri framework/x-matrix)
- New commercial models and digital initiatives
- Business process design
- Merger Integration Strategy
- Change management
- Account Management & Business development
- Project management
LANGUAGE
English
Hindi
Telugu
Timeline
Associate Director, Strategy
Dr. Reddy’s Laboratories
01.2020 - Current
Management Consultant, Health Industries
PricewaterhouseCoopers
01.2018 - 01.2020
Bid Manager
Cognizant Technology Solutions
01.2016 - 01.2018
Short Term Consultant
Abbot Healthcare Ltd
01.2015 - 01.2015
COO’s Executive Team
Tech Mahindra Ltd
01.2010 - 01.2014
Senior Analyst-Merger Integration Office
Tech Mahindra Ltd
01.2010 - 01.2014
Client Partner
Tech Mahindra Ltd
01.2010 - 01.2014
PGDM - Marketing
Institute of Management Technology
Bachelor of Technology -
JNTU Hyderabad
Awards
“Star Intern”–Abbott Healthcare Ltd. during Summer Internship 2015, Recipient of Shri Mahendra Nath Scholarship 2015, Campus winner-HCL Womenspreneur 2014, a case study competition conducted across various B-Schools in India, Consistent High performer-Received ACE (Associates consistently Excelling) award at TechM, Selected for corporate Sales initiative – “Achievers in the Making”. One amongst the 18 associates selected across Tech Mahindra
INDUSTRIES
- Pharma market expertise- Emerging markets- Russia, CIS, China, Brazil, Romania, South Africa, AAA, India
- US Healthcare- Payer/Provider/US Government
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