Archana Kovvuri
Bangalore
Summary
Strategic Healthcare Finance leader with 20+ years in revenue cycle transformation and AI-driven automation. Led initiatives that increased net revenue and reduced operational inefficiencies while enhancing financial performance through predictive analysis and data-driven decision-making. Spearheaded digital transformation projects that improved profitability and the patient financial experience.
Overview
20
20
years of professional experience
Work History
Senior Director – U.S Healthcare Sales
Flatworld Solutions
Bangalore
04.2025 - 11.2025
- Sales Leader for a Clientele of 150+ Accounts (mid-sized and Enterprise level) with an overall revenue stream of $500M annually
- Executed cross selling strategies for Tech/AI solutions, such as advanced predictive modeling and real-time analytics dashboards, contributing to 25% YOY growth.
- Expanded Client base by 20% as a result of upselling and cross selling strategies, collaborating with marketing team for targeted lead generation campaigns and data driven website content creation.
- Established and nurtured relationships with key stakeholders in healthcare sector to advance business goals.
- Worked on RFPs and RFIs from various Hospital / Health systems, Government agencies, Payers and Medical centers.
- Monitored market trends and competitive landscape to uncover new business opportunities.
- Represented the Organization at Healthcare Industry events and conferences to enhance visibility and build new relationships.
Director – Client Services Partner
Starmark Software
Bangalore
01.2023 - 04.2025
- Led a portfolio of over 50 strategic Accounts, fostering relationships and successfully upselling services that contributed to a 20% increase in the Annual Contract value.
- Negotiated and converted Transaction / FTE based pricing contracts to Contingency model Accounts which helped 15% revenue increase within the existing business.
- Implemented data-driven success plans, generating additional business from clients' new service locations across North America.
- Collaborated with laboratory management clients to provide LIS platform and build strong back-office support teams.
- Facilitated adoption of new technological features to align with customer requirements.
Deputy General Manager – Client Services Partner & Transition Leader
Omega Healthcare Management Services
Bangalore
03.2019 - 01.2023
- Orchestrated onboarding of new enterprise-level customers using streamlined framework, reducing transition time to BAU state by 50% compared to other teams.
- Transitioned multiple projects with Tier 1 Clientele involving processes like Billing/Coding/Denial Management/AR follow-ups/Automation platforms, bringing an overall $50M Annual Revenue.
- Spearheaded RPM and CCM virtual care transitions, building team of patient care coordinators and phone triage functions within patient financial services.
- Collaborated with cross-functional teams to deliver healthcare-focused solutions, prioritizing profitable growth and revenue expansion for Accounts.
Asst. Director – BPO Business Development Leader
Sysfore Technologies
Bangalore
09.2018 - 01.2019
- Identified and developed new business opportunities to drive growth in target markets.
- Expanded company footprint in U.S. RCM industry, enhancing market presence and client reach.
- Leading Sales and Client relationship management
- Implemented emerging trends and services, fostering strategic partnerships to enhance service offerings.
- Facilitated discussions with core business teams to align on long-term business needs.
Director – RCM Operations & Delivery
Select Pain Procedure Center (Preferred Imaging)
Dallas
05.2012 - 03.2018
- Led and managed large end-to-end RCM delivery teams including billing, coding, and AR functions with 250+ FTEs.
- Owned delivery KPIs, including productivity, quality, TAT and Client defined SLAs.
- Streamlined workflows and implemented best practices, enhancing operational efficiency and service delivery.
- Acted as the senior point of contact for Client leadership, ensuring timely issue resolution and overall satisfaction.
- Fostered high-performance culture through targeted coaching, mentoring, and talent development initiatives.
- Ensured proper workforce planning, resource allocation, and succession planning across teams.
- Managed P&L for assigned clientele (BU), driving revenue growth and optimizing margins and costs.
- Collaborated with internal stakeholders including Sales, HR, Finance and IT to support service delivery and transformation.
- Forecast resource needs, budget allocation, and capacity planning to meet business demands.
Operations Team Leader
Data Marshall
Hyderabad
07.2006 - 06.2011
- Leading and mentoring a team of 15+ FTEs, streamlining cross-functional revenue processes, driving cashflow and reducing collection gaps
- Supervised daily operations, ensuring compliance with standards and optimal efficiency.
- Workflow optimization, KPI monitoring and SLA adherence
- Coordinated team schedules and assignments, enhancing workflow optimization.
- Prepared monthly budget forecasts based on productivity trends to inform resource allocation.
Accounts Receivable Associate
E2E Healthcare Services
Hyderabad
07.2005 - 07.2006
- Conducted payer follow ups and denial analysis to resolve outstanding claims.
- Managed patient financial services, including voice process for collections.
- Streamlined training workflows for RCM processes, enhancing staff proficiency.
Education
Bachelor of Technology - Computer Science Information Technology
JNTU
Hyderabad03.2005
Skills
- Revenue cycle transformation
- RCM process
- Financial growth strategies
- Financial performance optimization
- Cost Efficiency
- Digital transformation
- AI-driven automation
- Intelligent automation
- Predictive analysis
- Data-driven decision-making
- Operational efficiency
- Project management
- Change management
- Reporting systems
- Communication
Accomplishments
- Certified Six Sigma Green Belt from KMPG, 06/01/18
- Certified Revenue Cycle Representative from HFMA, 12/01/24
- Participated in 2025 National Chiro convention in FL to represent Company and bring Client logos, 01/01/25
- Successfully implemented technology driven healthcare automation projects including powerful AI Engine and SOP driven automation, Computer assisted coding and Enhanced claim status gateway, 01/01/25
Timeline
Senior Director – U.S Healthcare Sales
Flatworld Solutions
04.2025 - 11.2025
Director – Client Services Partner
Starmark Software
01.2023 - 04.2025
Deputy General Manager – Client Services Partner & Transition Leader
Omega Healthcare Management Services
03.2019 - 01.2023
Asst. Director – BPO Business Development Leader
Sysfore Technologies
09.2018 - 01.2019
Director – RCM Operations & Delivery
Select Pain Procedure Center (Preferred Imaging)
05.2012 - 03.2018
Operations Team Leader
Data Marshall
07.2006 - 06.2011
Accounts Receivable Associate
E2E Healthcare Services
07.2005 - 07.2006
Bachelor of Technology - Computer Science Information Technology
JNTU