Summary
Work History
Education
Skills
Languages
Personal Information
Timeline
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ARCHANA SANJAY

ARCHANA SANJAY

Kalyanagar

Summary

With over 15 years of dynamic experience across diverse fields, I have honed expertise in sales, marketing, brand management, client servicing, event management, production, content creation, creative direction, and internal/external communication. My career journey has seen me wear multiple hats, which has not only deepened my knowledge but also enhanced my ability to adapt and lead in various environments. I bring a unique combination of street smarts and a results-driven mindset, making me highly effective in handling and steering diverse roles and projects within an organization. My versatile skill set positions me as a valuable asset for companies seeking leadership that can drive growth, foster innovation, and deliver exceptional outcomes.

Work History

Production/Artist Manager

Mayuri Upadhya Productions - Nritarutya
05.2023 - 02.2024
  • Act as an interface between internal and external team
  • Lead & guide the production team on all projects undertaken
  • Artist coordination (Availability/Blocking/Contracts)
  • Coordinate and supervise Stylist, Make-up artists, DOP and production team on deliverables on every production
  • Find suitable locations for indoor/outdoor shoots as per requirement
  • Plan and execute Auditions in various cities both online and offline
  • Plan rehearsal schedule and block venues in different cities
  • Social media planning/presentations/design collaterals/website management
  • Research/Data management/Archiving/Feedback/Contracts for every project/production/event undertaken
  • Negotiate with artist agencies, vendors, hotels, and caterers etc., to work within budgets allocated
  • Oversee all production estimates, presentations and plans sent to clients
  • Sourcing appropriate props, furniture, accessories and coordinates required for every production
  • Oversee logistics pertaining to travel, boarding, lodging and movement of equipment and materials
  • Productions executed are Civilization to Nation Season 2 at Nita Mukesh Ambani Cultural Centre (140 dancers), G20 Gujarat (80 Dancers) and Kokilaben Ambani's 90th Birthday Celebration (15 Dancers)

Advancement Coordinator

Legacy School Bangalore
02.2022 - 11.2022
  • Worked closely with the School Leadership team to further develop organizational identity and unique educational value proposition
  • To create and oversee all communications with a keen eye for detail - internal and external whether electronic, digital or print media - maintain cohesiveness in content and design - ensure everything is connected to brand characteristics and in accordance to brand guidelines
  • To identify award and PR placement opportunities and work in collaboration with the Leadership team for nomination drafts and content requirements
  • Social Media - To create a social media plan, ideate on post formats, identify social platforms, copywriting and positioning - concluding with the posting
  • To oversee school communication brand and review content - brochures, newsletters, branded documents
  • To ensure alongside the other CODs, the overall visual identity of the school is depicted aptly across campus on a quarterly basis - notice boards, displays, entrance posters etc
  • Guide and support the Coordinators with building visually appealing experience for stakeholders in internal and external events - all calendared events, orientations and open houses
  • Support photo and video production process, liaison with the production team to ensure the branding, context and school positioning is on point
  • Support community building activities and ideation for the HR department in festive and celebratory staff engagement to ensure the essence of the LSB community and annual theme is intact and recalled
  • Review and oversee the digital strategy implementation by Social Media Agency for Ad campaigns - Monthly, quarterly and annually
  • Periodically review the admissions process with Admissions Coordinator to ideate how to reinvent and make the experience more personalized
  • Support the Admissions team for promotion and outreach by identifying the focus grades and activating lead generation to fill the seat gaps
  • To present collaboration projects and updates on a fortnightly basis to the Leadership team
  • Support the Events Coordinator in creative ideation, external amplification, design support, content and execution of the event both online & offline
  • Liaison with events coordinator and graphic designer for copies for invites, creatives and oversee the collaterals created

Production lead

11.2021 - 01.2022
  • Act as SPOC between Arati/DOP/School/Parents/Students
  • Actors/Artiste manager - Coordination and scheduling of rehearsals & shoot date/time
  • Coordinate and supervise Stylist, Make-up artists, DOP and production team on deliverables on every shoot
  • Find suitable locations for shoots as per requirement
  • Negotiate with vendors to work within budgets allocated
  • Oversee all production estimates and get necessary approvals
  • Researching & Sourcing appropriate props, furniture, accessories and coordinates required for every shoot
  • Oversee logistics pertaining to travel and movement of equipment and materials

Head of Productions

Studio 11 Productions
10.2020 - 09.2021
  • Consultation, conceptualization and art direction for Photo/Video product shoots to support Client's marketing and branding activities in the online/digital space
  • Provided end to end solutions from activation to final handover
  • Act as an interface between client and organization
  • Lead & guide the production team on all projects undertaken
  • Model coordination
  • Coordinate and supervise Stylist, Make-up artists, DOP and production team on deliverables on every production
  • Find suitable locations for outdoor shoots as per client's requirement
  • Opened and developed new accounts and serviced existing accounts to increase revenue
  • Negotiate with modeling agencies, vendors, hotels etc., to work within budgets allocated
  • Oversee all production estimates and plans sent to clients
  • Sourcing appropriate props, furniture, accessories and coordinates required for every shoot
  • Oversee logistics pertaining to travel, stay and movement of equipment and materials
  • Clients include Reliance India Pvt Ltd (Ajio/Performax/Trends/Fashion Basics/Project Eve), Bewakoof, Triumph, Taneira, ByKaveri, LoveK, Decathlon and Deepam Silks

Manager - Marketing and Communications

NVY Reach Electronics (I) Pvt Ltd
09.2015 - 12.2016
  • Company Overview: New Brand of Consumer Electronics- NVY
  • In charge of advertising, brand management, events, road shows, internal/external communications, online content, ECommerce collaboration & digital marketing
  • Reported directly to the Director
  • Worked on new brand from inception, right from laying out options for the brand name/ tag line to creating the brand manual with the creative agency
  • Provided a clear process for Service team both internal and external to ensure all guidelines are met
  • Creating/Planning/Executing a media plan for the financial year within given budgets
  • Provide creative insight and ideas to Director and Agency for all design collaterals
  • Negotiate with various advertising channels in print/radio/outdoor/exhibitions and related vendors to get the company the best rates in the market
  • Collaborate with related vendors and internal departments to plan and execute deliverables as per Director's brief and deadlines
  • Be a one-point contact between the company and creative agency to brief and execute day-to-day requirements
  • Proof reading and copy writing for specific requirements e.g
  • Advertisements, brochures and online content
  • Coordination and execution of end to end logistics involved in E-Commerce trade when product is launched
  • Create POP's and branding options for retail chains and dealer outlets during product launches, promotions and sale periods
  • New Brand of Consumer Electronics- NVY

Manager - Marketing and Communications

Reach Distributors Pvt Ltd
08.2009 - 02.2011
  • Company Overview: BPL range of products
  • In charge of advertising, brand management, events, road shows, internal/external communications and marketing the company's products across India
  • Reported directly to the Director
  • Creating/Planning/Executing a media plan for the financial year within given budgets
  • Negotiate with various advertising channels in print/radio/outdoor/exhibitions and related vendors to get the company the best rates in the market
  • Collaborate with related vendors and internal departments to plan and execute deliverables as per Director's brief and deadlines
  • Be a one-point contact between the company and creative agency to brief and execute day-to-day requirements
  • Proof reading and copy writing for specific requirements e.g
  • Advertisements, brochures, online content etc
  • Ensure catalogues are in stock and are sent to all locations from time to time
  • Create POP's and branding options for retail chains and dealer outlets during product launches, promotions and sale periods
  • BPL range of products

Manager - Marketing and CRM

PRO FX
12.2005 - 12.2008
  • Company Overview: A unit of Advanced Audio Solutions (Bangalore) Pvt Ltd
  • In charge of CRM, advertising, brand management, events, road shows internal/external communications, marketing the company's expertise across various platforms and website management
  • Reported directly to the CEO
  • Creating/Planning/Executing a media plan for the financial year within given budgets
  • Negotiate with various advertising channels in print/radio/outdoor/exhibitions and related vendors to get the company the best rates in the market
  • Collaborate with related vendors and internal departments to plan and execute deliverables as per CEO's brief and deadlines
  • Be a one-point contact between the company and creative agency to brief and execute day-to-day requirements
  • Responsible for regular updating of website and all online communications/promotions
  • Maintaining a good rapport with the media and sending products for review on a monthly basis
  • Proof reading and copy writing for specific requirements e.g
  • Advertisements, brochures etc
  • Ensure catalogues are in stock and are sent to all locations from time to time
  • Create POP's and branding options for retail chains and dealer outlets
  • Helped Company set up new showrooms across India
  • Finding an ideal location, scouting for architects/contractors and ensuring that the project is completed according to given specifications and within the given deadlines
  • Take care of travel and accommodation arrangements of all foreign delegates visiting the country
  • Make purchases such as gifts, souvenirs, and accessories for new showrooms as and when required
  • A unit of Advanced Audio Solutions (Bangalore) Pvt Ltd

Relationship Manager

Idiom Design and Consulting Limited
05.2005 - 11.2005
  • Act as an interface between client and organization
  • Lead & guide a team of designers working under me on various projects
  • Involved in the creation and production of design proposals, estimates and design briefs
  • Coordinate and supervise design and production team on deliverables
  • Collaborate with related vendors and internal departments to plan and execute deliverables as per client briefs and deadlines
  • Opened and developed new accounts and serviced existing accounts to increase revenue
  • Responsible for creative advertising plans and event planning activities for the company and for clients
  • Responsible for making media plans for clients
  • Collection of payments
  • Coordinate and supervise any promotional activities for all clients
  • Proof reading and copy writing for specific requirements e.g advertisements, brochures etc
  • Clients include Royal Orchid Hotels, Prestige Group, G:Corp, Pantaloon, IBC, Pepsi, VM-RD, Manipal Group, Infosys, Unitech, Madura Garments, Levis etc

Marketing Manager - Advertising & Events

Soul City Publications Pvt Ltd - Bangalore, India
03.2004 - 04.2005
  • Company Overview: RAVE Magazine , RAVE SQ , RAVE Rock
  • Responsible for all advertising sales, marketing & events related to all 3 publications on a National level
  • Lead & guide a team of 6 executives working under me across India
  • Involved in the creation and production of advertising proposals and direct mail
  • Monitor and provide constructive suggestions for increasing magazine's circulation and standing in the market
  • Collaborate with advertising agencies, related vendors, and internal departments to plan and execute national and regional integrated marketing/advertising programs
  • Opened and developed new accounts and serviced existing accounts to increase revenue
  • Clients include Apple Computers, PROFX, Maybelline New York, Lee, Levis, Blaupunkt Bosch, Onkyo, Hindustan Latex, VH1, Seagrams, UB Ltd, Bangalore Central, Sony, Titan etc
  • RAVE Magazine , RAVE SQ , RAVE Rock

Sales Executive

Radio Mirchi (Times Group) - Bangalore, India
09.2002 - 10.2003
  • Sold radio advertising to local / national businesses
  • Coordinated the production of jingles & voice-overs
  • Researched contact, product, and general information on prospective advertisers
  • Managed studio set-up and script delivery for individual clients
  • Generated repeat business through successful client follow-up
  • Clients included, Base Corp, Himalaya, BPL, Blaupunkt Bosch,Visa, Madura Garments,UB Ltd, etc

Real Estate Consultant

12.2000 - 07.2002
  • Examined and evaluated prospective commercial and residential properties
  • Interacted with builders and promoters
  • Coordinated with prospective customers and updated property listing presentations
  • Responsible for making offers, closing deals, and initiating resale activity
  • Dealt with lawyers to create contracts
  • Handled clients like BPL, Mitsubishi Corp, Britannia, Wipro, Toyota, etc

Education

Bachelor of Arts -

Annamalai University
01.1999

11th and 12th Grade -

State Board of School Examinations & Board of Higher Secondary Examinations,Tamil Nadu
01.1996

Indian Certificate of Secondary Education -

Frank Anthony Public School, Bangalore
01.1994

Skills

  • Brand Management
  • Client Management
  • Marketing
  • Sales
  • Internal & External Communications
  • Event Management
  • Artist/Team Management
  • Copywriting
  • Editing
  • Production
  • Content Management

Languages

English
Hindi
Kannada
Tamil
Telugu

Personal Information

Date of Birth: 11/21/77

Timeline

Production/Artist Manager

Mayuri Upadhya Productions - Nritarutya
05.2023 - 02.2024

Advancement Coordinator

Legacy School Bangalore
02.2022 - 11.2022

Production lead

11.2021 - 01.2022

Head of Productions

Studio 11 Productions
10.2020 - 09.2021

Manager - Marketing and Communications

NVY Reach Electronics (I) Pvt Ltd
09.2015 - 12.2016

Manager - Marketing and Communications

Reach Distributors Pvt Ltd
08.2009 - 02.2011

Manager - Marketing and CRM

PRO FX
12.2005 - 12.2008

Relationship Manager

Idiom Design and Consulting Limited
05.2005 - 11.2005

Marketing Manager - Advertising & Events

Soul City Publications Pvt Ltd - Bangalore, India
03.2004 - 04.2005

Sales Executive

Radio Mirchi (Times Group) - Bangalore, India
09.2002 - 10.2003

Real Estate Consultant

12.2000 - 07.2002

Bachelor of Arts -

Annamalai University

11th and 12th Grade -

State Board of School Examinations & Board of Higher Secondary Examinations,Tamil Nadu

Indian Certificate of Secondary Education -

Frank Anthony Public School, Bangalore

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ARCHANA SANJAY