Archana Sharma
Pune
Summary
Dedicated result Driven Product Management professional with 15+ years of experience leading Product Development and Strategy. Adept at Defining Customer Needs, Product vision, roadmaps, working with cross functional teams to deliver desired solutions. Proven track record of driving Product Growth, revenue and Customer Satisfaction with Passion for delivering exceptional User experience.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Technology Product Manager
John Deere India Enterprise Technology and Engineering Center
Pune
12.2021 - Current
- Managed and ensured the efficient operations of the Dealer-facing application Global Sales Manual in 23 diverse locales spanning 4 regions
- Managed business priorities by capturing stakeholder requirements using Agile principles and methodologies.
- Capturing dealers' feedback and working on value enhancements. - Launched 1st AI-based Dealer Assistant for Dealers to enable the ease of finding product information.
- Instrumental in working AI Based solution for Handling attachments and Compatability information
- Handled the annual user volume consisting of over 52 million users with approximately 1.5 million unique visitors.
- Key Learnings: Agile, Digital Tools, Product roadmap, and Backlog management, UX-UI, AI.
Executive Manager Production System Partnering R1
John Deere India Pvt Ltd
Pune
02.2018 - 12.2021
- Planned Strategic Product Portfolio and Technology stack Roadmap for Allied Agricultural solution and Non Ag solutions with Production System Partnering India, SE Asia.Implemented Sales Strategy for Production System
- Developed valuable insights into customer preferences and industry demands by leveraging data for High Value Crops, Combines, Residue Management, and Non Ag Applications.
- Developed Strategic Fitness strategy for 9 suppliers. Defined partner's performance criteria and executed business contracts - costing, commodity changes, and cost reduction - for 11 suppliers.
- Achieved a 20% boost in total implement sales by introducing 4 new implements [rotary tillers, air blast sprayers, flail mower, mulchers] and serving as the alternate supplier for GS-branded rotary tiller blades. Utilized strategic, solution development, and tactical marketing strategies.
- Key Learnings- Supply Management - De risking, Ag and Non-Ag applications, Field Validations, Portfolio Planning, Imports.
Product Manager : 5D, 3E, 3EN, 3D Platforms
John Deere Pune Works
Pune
11.2010 - 01.2018
- Responsible for customer acquisition, new product development, marketing, and deliverables for 5D, 3E, 3EN, and 3D tractors, contributing to a volume of approximately 30,000. Improving market share in the 41-50HP range during FY 17.
- New Market Introduction of 3E (Rice Value Chain), 3EN (High Value Crop) Series in FY 15-17.
- Developed expertise in conducting competitive product benchmarking and developing the product USP in terms of value proposition relevant to customer segment, and product positioning.
- Worked on approximately 10 EPDP projects, delivering ECAP 2.0 deliverables: gathering customer needs, translating to technical inputs(CND, CNTM), developing value proposition (VPD), marketing risk assessment(MRA), marketing launch plan(MLP), and go-to-market strategy., Defining Product Configuration -MOCI(Marketing ordering Code Information), PVM(Price Value Mapping)
- Introduced 12 new models for the India and export markets and owned approximately 60% of the sales volume. I was an instrumental speaker in the Power & Technology series (1.0-3.0) for dealers, media, and customers.
- Subject Matter Expert for ECAP -R1, Enterprise Customer Acquisition Trainer with India Project Management Organization - Key Learnings - Deep Customer Understanding, Customer Acquisition, Enterprise Product Development Process, Go-To-Market Strategies, Exports Marketing, Customer Need field validation, Applications and Usages
GET- Factory Customer Support
John Deere Pune Works
Pune
07.2009 - 07.2010
- Customer Support Planning for 5E Creeper Introduction
- Root cause analysis for Paint, Axle failure issues in wet Land application
- Warranty Data Migration for SAP
- Key Learnings - Warranty administration, CS Planning, Problem resolution cycle time.
Education
MBA - Management Development Program
Indian Institute of Management
Kozhikode10-2019
MBA - International Business
Indian Institute of Foreign Trade
New Delhi, India03-2017
Bachelor of Technology - Agricultural Engineering
Allahabad Agriculture Institute
Uttar Pradesh, India06-2009
Skills
- ECAP - Customer Insights
- Product Management
- Artificial Intelligence
- Business Strategy
- Strategic & Tactical Planning
- Production System
- Agricultural Machinery & Allied Applications
- Agile Methodologies
- Business Relationship Management
- Digital Products
- Product Roadmaps
- Prioritization and Execution
Certification
- Registered Product Owner
02/2022 - 02/2022
RPO 9449293
Languages
English
First Language
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Accomplishments
- CIO Impact Award - Unlocking Dealer Value via AI : Dealer Assistant - November 24'
- PSS Hackathon - Bronze Winner Among Top 5 Hack for Handling Attachment Information - September 2024'
- 2 Ideas among top 13 Ideas of Innovation Yagna at all India level over submission of 300 ideas- March 2024'
- Bright Minds winner for Business idea for Improving Tractors and Attachments sales in Integration with Wirtgen Customer Base -July 2020'
- Gold Medal- Post Graduate Diploma in International Business Strategy, IIFT New Delhi -May 2017'
Awarded by Suresh Prabhu - Minister of Commerce and Civil Aviation, Govt of India -For securing 1st Rank - Rank Holder -B.Tech Agriculture Engineering -July 2009'
- Excellence in Global Marketing - Global connect for Utility Tractors Business India Exports Summit - Dec 2017'
Timeline
Technology Product Manager
John Deere India Enterprise Technology and Engineering Center
12.2021 - Current
Executive Manager Production System Partnering R1
John Deere India Pvt Ltd
02.2018 - 12.2021
Product Manager : 5D, 3E, 3EN, 3D Platforms
John Deere Pune Works
11.2010 - 01.2018
GET- Factory Customer Support
John Deere Pune Works
07.2009 - 07.2010
- Registered Product Owner
02/2022 - 02/2022
RPO 9449293
MBA - Management Development Program
Indian Institute of Management
MBA - International Business
Indian Institute of Foreign Trade
Bachelor of Technology - Agricultural Engineering
Allahabad Agriculture Institute
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