Archana Singh

PRODUCT OWNERSHIP (2023 – Present)
• Authored end-to-end PRDs, flows, acceptance criteria, and technical clarifications across multiple product modules for Web, Android, and iOS.
• Conducted gap analysis, identified product inconsistencies, and drove structured improvements across the product.
• Partnered with UX/UI teams to close design gaps, refine flows, and ensure usability aligned with business expectations.
• Managed collaboration across Design, Tech, QA, Content, Legal, Marketing, Market Research, IT, and external vendors.
• Built customer-support systems using Zoho Desk and Intercom, including:
 FAQ Knowledge Base (200+ articles)
 Guided Conversations (AI + Human Agent)
 IVR flows via AWS Connect
 Ticket workflows and escalation structures
 Internal agent-support processes
• Defined pricing logic, offer frameworks, service fee structures, and discount models.
• Developed logic for sorting algorithms (popularity scoring), room recommendation engines, and traveller-type segmentation using 30L+ property data.
• Led Auth0 setup for roles, permissions, security, and internal access management.
• Coordinated legal compliance for GDPR/CCPA, T&Cs, privacy policies, and third-party certifications (including 10DLC).
• Assisted QA with end-to-end understanding, test-case review, functional validation, and post-launch UAT.
• Created the 1-year Product Roadmap aligning business priorities with technical feasibility and timelines.

APM FEATURE LEADERSHIP — Phase 2 Delivery (June 19 – Aug 31, 2025)

Ownership of three major features: Real-Time Alerts (RTA), Loyalty Points, Wallet

End-to-End Responsibilities
• Conducted research and feasibility assessment to finalize the feature set.
• Drove requirement framing → design → grooming → development → QA → demo independently.
• Created PRDs, flows, dependency maps, FAQs, T&Cs, mock APIs, and reference documentation.
• Ensured alignment with Legal, Content, UX, Tech, QA, IT, and vendor teams.
• Began preparation 10 days before the official start date to reduce risk and accelerate delivery.

Feature Highlights
1. Real-Time Alerts (RTA)
• Completed requirements, designs, grooming, development, QA, content review, legal review, and stakeholder demo.
• Resolved multi-device notification issues, API failures, logout state behaviours, and iOS push gaps.
• Set up and executed promotional email Distro end-to-end.
2. Loyalty Points
• Defined point awarding, redemption rules, booking completion logic, CTA rules, eligibility criteria, and caps.
• Completed design, grooming, demo, FAQs, and legal approvals.
• Supported integrated Wallet + LP testing.
3. Wallet
• Designed complete wallet architecture, balance visibility logic, rule engine, and behaviour flows.
• Coordinated Mock API → Development → Backend integration (delivered ahead of schedule).
• Completed T&Cs, content, FAQs, legal clearance, and final demo readiness.
APM Achievements
• Delivered all three features to demo-ready stage within a 2-month execution cycle.
• Improved execution efficiency through structured grooming, pre-validation, and proactive risk management.
• Demonstrated full APM capability in planning, stakeholder alignment, and cross-functional orchestration.
• iOS App Store Link: https://apps.apple.com/us/app/zee-business-the-travel-app/id6751061596
• Google Play store: https://play.google.com/store/apps/details?id=com.zeebusiness.zbtravel.thetravelapp&pli=1

• Led requirement gathering, functional analysis, and PRD creation for multiple enterprise-level Android, iOS, and Web applications.
• Directed a 15-member development, QA, and design team ensuring clarity, feasibility, and timely milestone delivery.
• Designed workflows enabling field teams to validate planogram and range execution using photo-based logic and backend validations.
• Developed detailed workflows, diagrams, and roadmaps for new features and system enhancements.
• Translated complex operational challenges from on-ground teams into scalable digital solutions.
• Conducted sprint ceremonies: backlog refinement, planning, standups, retrospectives.
• Reviewed UX designs for alignment with functional and operational requirements.
• Supported QA with regression, UAT, functional validation, and multi-platform testing.
• Performed business case analysis, benefit assessments, and risk evaluations for enhancement proposals.
• Google Play store https://play.google.com/store/apps/details?id=com.rnr.main&pcampaignid=web_share

• Contributed to the development of 5+ web and mobile applications across multiple releases.
• Led requirement discussions to define scope, identify gaps, and prioritize enhancements.
• Developed wireframes, sitemaps, and content layouts improving user navigation and experience.
• Authored functional specs, acceptance criteria, and detailed requirement documentation.
• Conducted positive, negative, and performance testing, along with UAT coordination.
• Provided developers with clarifications to reduce rework and improve build accuracy.
• Analyzed user feedback and recommended UX improvements and feature refinements.
• Prepared release notes, user manuals, and training material for rollouts.
• Google Play store https://play.google.com/store/apps/details?id=com.rnr.main&pcampaignid=web_share

• Acted as customer-facing SME resolving product and application-related queries.
• Identified workflow and functional gaps in the internal operational application used by internal teams.
• Transitioned into a Business Analyst role by documenting improvements and enabling system enhancements.
• Created requirement documents, gap analyses, user stories, and process flows for internal tools.
• Authored user manuals, release notes, and system documentation.
• Provided insights to product teams based on recurring issues and user behavior patterns.