Archana Singh
Pune
Summary
Dedicated marketing professional with expertise in analytics and supply chain management. Proven ability to develop marketing content and analyze user behavior to enhance engagement strategies. Strong background in data visualization and technical support, contributing to informed decision-making in dynamic environments.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Marketing & PR Intern
TekUncorked Pvt. Ltd
Gurugram
05.2025 - 07.2025
- Tracked customer engagement metrics, achieving 7,178 organic impressions and 613 page views.
- Developed and maintained reusable marketing content to enhance campaign consistency.
- Generated PowerPoint reports for internal stakeholders, summarizing performance insights.
- Maintained centralized documentation for campaign assets, calendars, and KPIs.
- Coordinated cross-functional initiatives to support operational efficiency.
Technical Support Engineer - Web Hosting
Trade India Infocom Private Limited
Noida
10.2021 - 05.2023
- Managed over 100 B2B client accounts, ensuring consistent service delivery and satisfaction.
- Handled 20 to 30 customer interactions daily, achieving a 20% reduction in issue resolution time.
- Optimized feedback collection methods, boosting customer survey response rates by 30%.
- Tracked and analyzed operational metrics, resulting in a 25% increase in B2B campaign effectiveness.
- Developed standardized technical documentation to accelerate onboarding processes.
Education
MBA - Marketing
Post Graduate Diploma in Management (PGDM)
Pune03-2026
BBA - Marketing
Mangalmay Institute of Management & Technology
Greater Noida03-2021
Skills
- Marketing strategy
- Customer engagement
- Data analysis
- Content creation
- Campaign management
- Project management
- Microsoft Power BI
- Survey Design
- SQL
- SAP
- Python
- DNS
Certification
Fundamentals of Digital Marketing - Google: An online course covering the fundamentals of digital marketing, including tools and strategies.
Timeline
Marketing & PR Intern
TekUncorked Pvt. Ltd
05.2025 - 07.2025
Technical Support Engineer - Web Hosting
Trade India Infocom Private Limited
10.2021 - 05.2023
MBA - Marketing
Post Graduate Diploma in Management (PGDM)
BBA - Marketing
Mangalmay Institute of Management & Technology