ARCHISMAN BASAK
Bangalore
Summary
A result - driven Product Marketing professional with over 6 years of experience, specializing in leveraging data and digital technologies to drive measurable performance Also with an quanatitive approach and the ability to quickly adapt to new challenges, I am committed to adding significant value to your organization through innovative strategies and continuous learning.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Adobe Systems Inc
Bangalore
11.2020 - Current
- Executed A/B and split testing to optimize digital campaigns, enhancing engagement and conversion rates.
- Managed and executed product marketing campaigns, and deployed within timelines.
Oversaw a yearly marketing budget of $2,500,000, allocating resources across SAAS products to maximize ROI. - Crafted Adobe's B2B Enterprise product's title, storyline, and content for event campaigns.
- Led cross-functional teams to implement omni-channel marketing strategies, ensuring seamless customer experiences across platforms.
- Transformed complex data into visual dashboards for actionable insights, utilizing tools such as Power BI and Adobe Analytics.
- Analyzed web traffic and campaign performance against KPIs, continuously optimizing strategies for better outcomes.
- Managed B2B SaaS product marketing for APAC, EMEA, and NA regions, tailoring strategies to regional market dynamics.
- Leveraged Salesforce for CRM data management, ensuring accurate and actionable data for customer relationship strategies.
Digital Marketing Strategist
Quess Corp Limited
Bangalore
03.2020 - 10.2020
Senior Digital Marketing Analyst
Lamppost Media
Bangalore
12.2018 - 01.2020
Digital Marketing Analyst
AU Small Finance Bank
Bangalore
04.2017 - 09.2018
Education
MBA - Marketing Communication
Karnavati University
Ahmedabad01.2017
B.A (Hons) - English Literature
Dum Dum Motijheel College
Kolkata01.2014
HSC - Humanities
Calcutta Airport English High School
Kolkata01.2011
SSLC - General
Calcutta Airport English High School
Kolkata01.2009
Skills
SKILLS
- Product Marketing Management
- Digital Marketing Strategies
- Growth Marketing Strategies
- Campaign Optimization
- Product Life Cycle Management
- Project Leadership
- Business Analysis & Planning
- Data Analysis & Data Visualization
- Business Analytics & Intelligence
- Market Research & Analysis
- Campaign Launch & Lifecycle Management
- Competitive Analysis
- Programmatic Ads & Email Campaigns
- ABM, Ad Tech Campaigns
- Campaign Story Content Creation
- Social Media Marketing
- Search Engine Marketing
- Budget Planning & Negotiation
- Marketing Channel Management
- MS Excel & MS Presentation
- Vendor Marketing Management
TOOLS
- Google Ad Manager
- Facebook & Instagram Ad Manager
- LinkedIn Ad Manager
- Twitter & Quora Ad Manager
- Demand Base Ad Manager
- Adobe Ad Cloud
- Google Analytics
- Adobe Analytics
- Adobe & Marketo Campaign
- Microsoft Excel & Power Point
- Power BI
- Salesforce Marketing Cloud
- Salesforce CRM
- Hubspot CRM & Marketing
- G2 and Trust Radius
- DV 360 Ad Manager
- Salesforce Analytics
- Microsoft Dynamics 365
Certification
- Adobe Third-Party Software
- LinkedIn Marketing Automation
- Google Partners: Expert Series in Automation
- Credit Assessment of LAP from CRISIL
- Google Analytics and Google Ads
- Google Tag Manager
- Digital Marketing from Inventateq
- Facebook Blueprint from Facebook
- SF Marketing Cloud Certification
- Advertising & Branding from United World School of Business
- Business Intelligence from United World School of Business
- AD Mad Show from United World School of Business
- Hubspot Digital Advertising Certification
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Digital Marketing Specialist
Adobe Systems Inc
11.2020 - Current
Digital Marketing Strategist
Quess Corp Limited
03.2020 - 10.2020
Senior Digital Marketing Analyst
Lamppost Media
12.2018 - 01.2020
Digital Marketing Analyst
AU Small Finance Bank
04.2017 - 09.2018
MBA - Marketing Communication
Karnavati University
B.A (Hons) - English Literature
Dum Dum Motijheel College
HSC - Humanities
Calcutta Airport English High School
SSLC - General
Calcutta Airport English High School
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