Archit Tickoo
Pune
Summary
Results-driven and dynamic Senior Marketing Manager with over seven years of experience successfully leading and executing marketing projects from strategy development to completion. Proven ability to manage campaigns remotely, optimize performance, and deliver measurable growth across diverse channels and markets.
Overview
8
8
years of professional experience
Work History
Cluster Manager Performance Marketing
Bajaj Finserv
Pune
04.2022 - Current
- Developed and executed comprehensive SEO strategies, resulting in a 250% growth in organic traffic and a 30% increase in lead generation.
- Managed a monthly PPC budget of INR 2 Cr. across Google Ads, Facebook Ads, brand partnerships, and affiliate marketing, achieving a 15% reduction in cost-per-click (CPC).
- Supported marketing efforts across multiple channels, including paid, organic, media partnerships, and remarketing strategies.
- Led overall funnel management for Pre-approved Personal Loans, Motor Insurance, and Life Insurance segments, from optimizing marketing feeds to driving cross-channel improvements.
- Coordinated with Tech, DCX, Content, and Martech teams to ensure seamless delivery of marketing campaigns and alignment of content across all channels.
- Focused on paid marketing strategies to tap into rural and emerging business markets for growth.
- Analyzed past marketing initiatives, revamping the company’s approach to increase reader retention and attract new customers.
- Created awareness through marketing content, including product videos, website updates, and blog posts.
- Oversaw performance marketing efforts for the Pre-approved Loans ensuring optimal results.
- Collaborated with data teams to segment and target specific prospects and customers using data-driven insights.
- Partnered with sales teams for content marketing and cross-promotional campaigns, growing organic MQLs and boosting new customer acquisition and loan disbursals.
- Evaluated key performance metrics and provided actionable insights to enhance marketing ROI.
Digital Marketing Manager
Sany Heavy Industry India Pvt. Ltd
Pune
04.2021 - 04.2022
- Handle the Social Media Channels organic growth, achieved 150% growth on social fronts
- Sales Assist CRM
- Google Ads, Facebook Ads, Linkedin Ads for Lead Generation to achieve the lead monthly and annual lead target
- Third-Party Lead Generation Platform
- Overlook the website content and website optimization
- Off-Page & On-Page SEO
- Lead the Content Generation Policy for India and nearby Countries
- Internal and External Whatsapp Campaigns across India and Southeast Asia
- Reporting & Analytics.
Senior Marketing Analyst
Jones Llang Lasalle Inc
Gurugram(Remote)
09.2020 - 04.2021
- Using Google Ads handled multiple campaigns across EMEA and Middle-east regions and achieved the lead targets
- Generated MOM 10% increase in leads through Paid Social Media Ads
- Collaborate with stakeholders across the EMEA, APAC, and America's Region for Global Budget Management
- Ensure Implementation of Governance across marketing operations
- Assist in Organic Social Media Marketing.
Senior Marketing Associate
MediaAgility Inc
Gurugram(Remote)
10.2019 - 09.2020
- Handled Google Ads Campaigns and Linkedin ads across solutions and generated a pipeline for G Suite in the US Market
- Executed the SEO (On Page/ Off Page) which saw an increase of 34% increase in traffic annually
- Generated lead pipeline through Email Marketing in US, UK & India
- Marketing Analytics Reporting with C-Level team
- Overlook the lead cycle using HubSpot CRM
- Worked well independently to solve problems with the Product/Solutions team.
Digital Marketing Specialist
Cympl Studios
Pune
10.2018 - 10.2019
- Helped acquire quality users for the games, which helped us in achieving 20% ROI in our paid spends
- Handle User Acquisition Campaign to onboard User for the games
- Collaborated with Ad Monetization platforms for better Ad delivery
- Handled Organic marketing + Employer Brand across social platforms which saw a surge in job applications
- Collaborated with the third party for Environment Branding and website management
- Individually contribute to the overall marketing landscape for the organization.
Digital Marketing Analyst
CloudLex Inc
Pune
02.2017 - 10.2018
- Handled Google Ads, Facebook, Linkedin Ads to achieve lead targets of MOM basis, and achieve the Marketing ARR
- Executed the SEO (On Page/ Off Page), and created the third party submissions which helps in achieving organic lead pipeline
- Promoted different offers, events and festive offers using Email Marketing in the US region
- Marketing Reporting to the Management
- Overlook the lead cycle using SalesForce CRM
- Product Marketing Assisting the product documentation, overlooking the product launch road maps, and execute the marketing activities around it.
Education
MBA Marketing -
Sinhgad Institute of Management
Pune, Maharashtra05.2017
B Tech -
Lovely Professional University
Jalandhar, Punjab12.2014
Skills
- Google Ads
- Meta Ads
- Search Engine Optimization
- Funnel Management
- Digital Business Growth
- Demand Generation
- Social Media Marketing
- Campaign Management
- Content Creation
- Email Marketing
- Google Analytics
- Criteo/DV360
- CleverTap
- A/B Testing
- Affiliate Marketing
- Brand Partnerships
- Budget Management
Websites
Dateofbirth
07/15/92, Mumbai
Personal Information
- Title: Cluster Manager Performance Marketing
- Nationality: Indian
Languages
- English
- Hindi
- Kashmiri
Extracurricular Activities
University Cricket Team, LPU, Jalandhar, 2022 - 2024 College Cricket Team, SIOM, Pune, 08/01/15 - 05/01/17
Hobbies and Interests
- Cricket
- Football
- Travelling
- Outdoor Sports Activities
Timeline
Cluster Manager Performance Marketing
Bajaj Finserv
04.2022 - Current
Digital Marketing Manager
Sany Heavy Industry India Pvt. Ltd
04.2021 - 04.2022
Senior Marketing Analyst
Jones Llang Lasalle Inc
09.2020 - 04.2021
Senior Marketing Associate
MediaAgility Inc
10.2019 - 09.2020
Digital Marketing Specialist
Cympl Studios
10.2018 - 10.2019
Digital Marketing Analyst
CloudLex Inc
02.2017 - 10.2018
MBA Marketing -
Sinhgad Institute of Management
B Tech -
Lovely Professional University
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