Archita Chakraborty
Bengaluru
Summary
Dynamic content strategist and social media leader with proven success at Flipkart, driving engagement and optimizing performance metrics. Adept at fostering customer relationships and leading teams, I excel in content editing and problem-solving, ensuring brand alignment and effective communication across platforms. Passionate about leveraging insights to enhance digital marketing initiatives.
Overview
5
5
years of professional experience
Work History
Freelance Content Writer
Multiple
Kolkata
02.2021 - 01.2022
- Researched and wrote engaging articles for various online platforms.
- Developed SEO-optimized copy to enhance search engine visibility.
- Managed multiple writing projects under tight deadlines effectively.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Performed in-depth research into topics to write clear and accurate copy.
- Generated ideas for new content topics based on customer feedback and market research data.
Assistant Team Lead
Kriya Next Wealth Private Limited
01.2022 - 08.2024
- Supported the Team Lead in daily operations
- Played a key role in the development and execution of the content strategy
- Reviewed and edited all content to ensure accuracy, clarity, and consistency with the company's style guide
- Monitoring and analyzing key performance metrics like engagement, reach, and conversions.
- Recruited new employees as needed while adhering to company's recruitment policy.
- Supported project planning by gathering necessary resources and materials for team use.
Social Media Team Lead
Flipkart
Bengaluru
08.2024 - Current
- Led social media strategy development and execution across multiple platforms.
- Analyzed social media metrics to optimize engagement and reach strategies.
- Coordinated with cross-functional teams for integrated marketing efforts.
- Experienced in handling high‑impact social media escalations, managing negative sentiment and reputational risks through timely, empathetic, and brand‑aligned responses.
- Skilled in leading social media support teams, coaching agents on de‑escalation, and partnering with internal stakeholders to drive timely resolution of escalated cases.
Education
Post Graduate Diploma - Multimedia Journalism
INDIAN INSTITUTE OF JOURNALISM & NEW MEDIA
Bengaluru06-2020
B.Tech - EIE
NARULA INSTITUTE OF TECHNOLOGY
Kolkata06-2019
Skills
- Social media management
- Content strategy
- Customer engagement
- Effective communication
- Problem solving
- Client support
- Teamwork and collaboration
- Leadership
- Content editing
Languages
- English
- Hindi
- Bengali
Timeline
Social Media Team Lead
Flipkart
08.2024 - Current
Assistant Team Lead
Kriya Next Wealth Private Limited
01.2022 - 08.2024
Freelance Content Writer
Multiple
02.2021 - 01.2022
Post Graduate Diploma - Multimedia Journalism
INDIAN INSTITUTE OF JOURNALISM & NEW MEDIA
B.Tech - EIE
NARULA INSTITUTE OF TECHNOLOGY