Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Areeb Khan

Performance Marketing Associate
New Delhi

Summary

Results-driven Performance Marketing Associate with a proven track record of managing Google Ads and successfully building a Partner Program from scratch. Leveraging a strong understanding of digital marketing principles and strategies, I am passionate about driving targeted traffic, optimizing conversions, and maximizing revenue generation for Classplus. With a keen eye for detail and a data-driven approach, I am committed to delivering exceptional marketing strategies that yield measurable business outcomes.

Overview

3
3
years of professional experience
8
8
years of post-secondary education
2
2
Certifications

Work History

Performance Marketing Associate

Classplus
Noida
06.2022 - Current
  • Successfully manage Google Ads campaigns to drive targeted traffic, increase brand visibility, and optimize conversions
  • Developed and implemented a comprehensive Partner Program, resulting in a significant increase in partnerships and revenue growth.
  • Collaborate with cross-functional teams to create and execute marketing campaigns aligned with business goals
  • Conduct in-depth keyword research, ad copy creation, and landing page optimization to improve campaign performance and quality score.
  • Continuously analyze campaign data, perform A/B testing, and make data-driven optimizations to maximize ROI.
  • Track and report key performance metrics, providing regular insights and recommendations to optimize marketing efforts.
  • Build and maintain strong relationships with external partners, negotiate contracts, and manage ongoing partnerships effectively
  • Stay updated with industry trends, competitive landscape, and emerging digital marketing strategies to ensure a competitive edge.

Affiliate Account Manager

Classplus
Noida
07.2021 - 06.2022


  • Gained strong leadership skills by managing projects from start to finish.
  • Communicated with account holders to define and strategize needs, business requirements, and expectations
  • Accelerated sales data to evaluate sales performance and make proper adjustments
  • Improved sales process by delivering feedback to management
  • Converted more than 70% of prospected leads to contracted accounts.


Business Development Associate

Byjus
01.2021 - 05.2021
  • Stayed on top of sales activities and maintained sales lead database
  • Cold called prospects and detailed product benefits to develop pipeline
  • Optimized lead generation with multi-channel pipelines for customer acquisition
  • Answered customers' questions about products, prices, and availability
  • Filtered leads from multiple channels, supporting sales with high-potential inquiries.

Education

Bachelor of Arts - English Literature

Al-Falah University
Faridabad, HR
05.2017 - 05.2020

High School Diploma -

Apex Public School (CBSE)
New Delhi
04.2015 - 05.2017

High School -

Apex Public School (CBSE)
New Delhi
04.2014 - 05.2017

Skills

    Google Ads

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Certification

Digital Marketing – Google Digital Garage

Timeline

Performance Marketing Associate

Classplus
06.2022 - Current

Affiliate Account Manager

Classplus
07.2021 - 06.2022

Business Development Associate

Byjus
01.2021 - 05.2021

New Models of Business in Society - University of university of virginia

07-2020

Digital Marketing – Google Digital Garage

06-2020

Bachelor of Arts - English Literature

Al-Falah University
05.2017 - 05.2020

High School Diploma -

Apex Public School (CBSE)
04.2015 - 05.2017

High School -

Apex Public School (CBSE)
04.2014 - 05.2017

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Areeb KhanPerformance Marketing Associate