Arene Augustine
Dubai
Summary
Creative, detail-oriented communicator with a background in content strategy, live event coordination, and cross-functional collaboration. Skilled in crafting engaging content, managing complex schedules, and driving audience engagement across platforms.
Overview
6
6
years of professional experience
Work History
Content Strategist & On-Air Planning
Sony Pictures Network
Mumbai
06.2023 - Current
- Directed content strategies for major sports events including Euro 2024-25, WWE, across 12+ channels.
- Enhanced digital engagement through collaboration with marketing and creative teams.
- Developed programming schedules and coordinated targeted promotional content.
- Implemented real-time broadcast contingency plans to ensure smooth delivery.
- Analyzed viewer metrics to refine content strategies and boost audience engagement.
Social Media Marketing & Operations Manager
Avviisa Swimwear
Mumbai
07.2022 - 06.2023
- Managed social media presence and executed marketing campaigns that boosted online engagement and sales.
- Developed influencer partnerships, enhancing brand visibility and driving product interest.
- Supported product development and storytelling from concept to launch, ensuring cohesive brand messaging.
- Handled customer communication across social channels, providing timely and effective support.
- Analyzed campaign performance metrics to refine strategies and improve results.
Executive Assistant to Director
Fab Cars Pvt. Ltd
Mumbai
10.2021 - 06.2022
- Served as communication lead for the Director's office, managing professional correspondence, strategic scheduling, and brand-aligned internal messaging.
- Supported company-wide initiatives with clients, vendors, and staff, enhancing external brand relationships.
- Drafted executive-level communication and reports, ensuring clarity and consistency across channels.
Client Manager
Amura Health
Chennai
11.2019 - 09.2021
- Directed a team of 8 coordinators, overseeing patient communication strategies, improving user satisfaction and engagement.
- Developed wellness-focused messaging and managed client follow-ups, achieving 85% success in treatment adherence.
- Created structured feedback reports for physicians, highlighting user responses to programs and suggesting improvements.
Education
Bachelor of Science - Human Development
Nirmala Niketan
Mumbai High School -
St. Joseph's
Mumbai, IndiaJunior School -
Al Diyafah
Dubai, UAESkills
- Copywriting & Content Creation
- Social Media Campaign Strategy
- Brand Communication
- Content Scheduling & Co-ordination
- Trend Sensitivity
- Canva
- G-Suite
- Trello
Languages
English
First Language
Timeline
Content Strategist & On-Air Planning
Sony Pictures Network
06.2023 - Current
Social Media Marketing & Operations Manager
Avviisa Swimwear
07.2022 - 06.2023
Executive Assistant to Director
Fab Cars Pvt. Ltd
10.2021 - 06.2022
Client Manager
Amura Health
11.2019 - 09.2021
Bachelor of Science - Human Development
Nirmala Niketan
High School -
St. Joseph's
Junior School -
Al Diyafah
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