Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic
Arghya Chakraborty

Arghya Chakraborty

Lead Campaign Manager - Marketing Automation
Pune

Summary

Experienced SFMC Certified marketing professional with a proven track record in managing end-to-end marketing automation programs that drive business growth and customer engagement. Adept at aligning cross-functional teams, setting marketing objectives, crafting strategies, and analyzing performance metrics. Strong project management skills, leadership qualities, and deep market insights. Seeking to utilize my skills and experience in a dynamic leadership role.

Overview

5
5
years of professional experience
9
9
years of post-secondary education
3
3
Certifications
4
4
Languages

Work History

Lead Campaign Manager - Marketing Automation

Mirum
Mumbai
09.2023 - Current
  • Managing a team of Campaign Managers to over look the smooth operations in campaigns of multiple clients.
  • Managing resources for campaign management.

Team Lead

Accenture Operations
Mumbai
05.2022 - 08.2023
  • Trained new team members by relaying information on company procedures and safety requirements.
  • Worked to provide optimal coverage and meet production goals.
  • Coached team members in techniques necessary to complete job tasks.
  • Collaborated with the individual brand marketing teams to launch successful email marketing campaigns to drive traffic to the website
  • Strategize and implement campaigns to increase the attendance in the Webinars by the company.
  • Automate and optimize campaigns to ensure minimum human errors while execution by the team.
  • Created and maintained SOP for different types of campaigns.
  • Spearheading a seamless implementation of comprehensive marketing automation projects for GlaxoSmithKline (GSK), elevating their global product promotions through data-driven, omnichannel marketing campaigns.

Manager - CRM Campaigns

Dentsu
Pune
12.2018 - 04.2022
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Cross-trained existing employees to maximize team agility and performance.
  • Controlled costs to keep business operating within budget and increase profits.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Education

Post Graduate Diploma in Management - Marketing

Institute of Management Technology
Ghaziabad
04.2023 - Current

B.E. - Information Technology

Rajiv Gandhi College of Engineering Research & Tec
Chandrapur, India
07.2013 - 06.2019

S.S.C. - Science Education

IRA International School
Butibori, India
04.2012 - 05.2013

H.S.C. -

Mount Carmel Convent Senior Secondary School
Ghugus, India
04.2010 - 04.2011

Skills

    Salesforce Marketing Cloud

undefined

Certification

Salesforce Marketing Cloud Email Specialist

Interests

Badminton

Cycling

Singing

Timeline

Lead Campaign Manager - Marketing Automation

Mirum
09.2023 - Current

Post Graduate Diploma in Management - Marketing

Institute of Management Technology
04.2023 - Current

Team Lead

Accenture Operations
05.2022 - 08.2023

Salesforce Marketing Cloud Email Specialist

10-2021

Manager - CRM Campaigns

Dentsu
12.2018 - 04.2022

B.E. - Information Technology

Rajiv Gandhi College of Engineering Research & Tec
07.2013 - 06.2019

S.S.C. - Science Education

IRA International School
04.2012 - 05.2013

H.S.C. -

Mount Carmel Convent Senior Secondary School
04.2010 - 04.2011

Similar Profiles

CREATE PROFILE
Arghya ChakrabortyLead Campaign Manager - Marketing Automation