Arhana Vij

I am an energetic and innovative copywriter with a year's experience and a deep-seated passion for the captivating world of advertising and creative writing. Armed with a dynamic blend of academic expertise in Media Studies and Business Studies, my aim is to fuse the realms of imagination and strategy to craft compelling narratives that not only captivate audiences but also drive tangible results for clients.

• Reading
• Photography
• Cooking
• Football

For The Menstruator

(March 2023 onwards)

• Researched and wrote copy for social media topics.
• Ideated new content ideas and formats.
• Researched fresh content ideas and topics
• Improved performance using hashtags
• Researched and ideated for relevant notable days.

Teach For India

(September 2017- November 2017)

• Represented Teach For India at The Bishop's School Camp
• Mobilized volunteers and participants for the first ever Kids Education Revolution Summit in Pune.
• Marketed and communicated the event among various student groups to increase awareness and attendance for the event.
• Provided onsite attendance on the day of the event

Seminar Research Paper

Theme- Inclusivity In Advertising

(July 2022- January 2023)

• Wrote a research paper titled 'Depiction of Women in Sports Advertisements Post the Femvertising Era of 2010'
• Utilized qualitative analysis techniques to gather relevant insights from popular sports advertisements.
• Conclusions drawn included- questions of visibility, token inclusivity, the male gaze, overall themes of advertisements and celebrity endorsements

Final Year Dissertation

(July 2022- April 2023)

• Wrote a research paper titled- ' Are Consumers Willing To Pay More For Scented Goods?- An Experimental Study Using Pencils To Evaluate Consumer Willingness To Pay More.'
• Utilized quantitative data analysis methods to draw conclusions from experiment findings.
• Conclusions drawn included- price sensitivity, weightage of utility of scent and the precedence of importance of marketing and product attributes in consumers

Co-head: The Business Development Cell

(Symbiosis School For Liberal Arts {April 2021- July 2022)

• Created a virtual identity and social media presence for the cell.
• Devised relevant content buckets and oversaw their execution.
• Managed a team of writers and social media executives
• Edited content pieces and coordinated their design.
• Created monthly content calendars.
• Ideated and executed a fundraising event for the college's charity fundraiser.
• Assisted the events department in their planning and marketing of events.

Marketing Executive- The Business Development Cell

• Ideated and executed virtual events for the cell.
• Assisted in building a social media presence for the cell.