Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
Generic
Arif G

Arif G

Goa

Summary

Creative and strategic Graphic and Web Designer with a strong background in investment banking, and extensive experience in branding, marketing, and web development, scalable websites, and social content systems that empower businesses to grow. With hands-on experience across real estate, fintech, luxury goods, and media, I combine design thinking, clear communication, and technical precision. Skilled in Adobe Suite, Webflow, Figma, and Framer. I blend analytical and creative skills to deliver impactful design solutions. I excel in guiding startups and agencies to create cohesive brand identities, and enhance their online presence.

Overview

6
6
years of professional experience

Work History

Graphic Designer

Creative Agencies
01.2020 - Current
  • INDAH – Luxury Real Estate Brand (Brand Strategy, Identity & Web Development)Crafted the brand strategy and premium identity for a boutique real estate company in Goa. Designed and developed a custom Webflow website featuring a CMS-powered property listing portal and full CRM integration. Launched the brand’s presence across social media with a compelling visual language and asset system.
  • Flipopay – Fintech Startup (Rebranding & Identity Design)Rebranded Flipopay’s brand identity to reflect trust, innovation, and scalability. The updated system enhanced user perception and supported B2B growth. Delivered a modern logo, UI-friendly typography, color palette, and brand assets adaptable across digital touchpoints.
  • FIORE – Luxury Flower Boutique (Brand Identity Design)Crafted a premium identity that positioned FIORE as an upscale floral boutique. The new visual system elevated brand perception, improved packaging appeal, and boosted social engagement. Deliverables included logo, typography, packaging, and branded content templates.
  • Lighting County (B2B E-commerce): Re-branded and revamped the website, increasing brand credibility by 30%. Designed visual identity, including logo, typography, color theme, website layout, banners, social media content, newsletters, and other design assets.
  • Masaya Stays (Villa & Homestays Rental Brand): Conducted extensive market research and brand positioning, which elevated the brand to premium niches. This strategic pitch deck design increased acquisitions, inventory, and sales. Personalized branding efforts enhanced customer experience and retention.
  • Ape Haus (Independent Media Agency): Rebranded the entire brand identity, elevating their online presence and increasing user interaction. Created dynamic branding and brand assets that allowed the brand to produce multiple outputs effectively.

UI & UX Design Lead

TOYOBO Corporation
10.2020 - 12.2023
  • Designed and developed the product website for 'GS Catalyst' from scratch, managing wireframes, page layouts, and UI specifications
  • Created compelling digital content for social media and marketing campaigns
  • Collaborated effectively with web developers and marketing managers to meet project requirements and client objectives
  • Japan

Benchmark Associate - Asset Management

BNP Paribas
Chennai
11.2018 - 09.2020
  • Analyzed and ensured the quality of market data, identifying and resolving discrepancies to support portfolio managers' investment strategies
  • Played a pivotal role in migrating a pilot process to India, ensuring a smooth transition through close collaboration with project managers and teams from Belgium
  • Engaged with multiple teams, including client reporting, events coordination, and portfolio management, to address benchmark and performance queries

Education

Webflow 101 -

Webflow University
Online
02.2024

Bachelor of Business Administration -

Vels University
Chennai
04.2018

Complete Workflow - Figma to Webflow -

Udemy
Online

Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Framer
  • Adobe InDesign
  • Figma
  • Webflow
  • Notion
  • Microsoft Excel
  • Brand strategy
  • Visual design
  • Web development
  • Branding and identity

Languages

English

Affiliations

  • Fitness Coaching & Nutrition Collaborations
    As a fitness coach, I regularly coordinate with nutrition brands to create personalized heat charts and structured meal plans for different fitness goals—ranging from fat loss to muscle gain.
  • Supplement Brand Marketing (via Agency)
    Worked with a creative agency to design marketing materials and ad creatives for supplement brands. This included social media campaigns, paid ad visuals, and landing page content—focused on performance, recovery, and hydration product lines.
  • Wellness Menu – Riva Beach Resort
    Worked on a wellness-focused menu project for Riva Beach Resort, covering calorie counts, ingredient breakdowns, and dietary labels (vegan, gluten-free, keto). Focused on making the menu health-conscious, easy to navigate, and aligned with modern wellness standards.

Timeline

UI & UX Design Lead

TOYOBO Corporation
10.2020 - 12.2023

Graphic Designer

Creative Agencies
01.2020 - Current

Benchmark Associate - Asset Management

BNP Paribas
11.2018 - 09.2020

Webflow 101 -

Webflow University

Bachelor of Business Administration -

Vels University

Complete Workflow - Figma to Webflow -

Udemy
Arif G