Arifa Khan

Achieved a remarkable 27% conversion rate across all media plans, contributing significantly to a Rs 30 Cr increase in business revenue.

• Created 250+ data-driven media plans for clients across diverse industries, including Automobile, Finance, FMCG, Real Estate, Education, Fashion & Lifestyle, Healthcare, and E-commerce. Top clients - Beepkart, DriveX, L&T Finance, Mcvities, Spencers, ASBL, Ajmal Perfumes, SuperSox, Japfa Best, Vibgyor Group of Schools, Venus Home Appliances & Flipkart Grocery.
• Acted as a bridge between various media verticals, product and tech team to streamline the planning process and boosting conversion rates from 14% to 25%
• Led mid-campaign and end-campaign report analysis based on BLS studies to further develop marketing strategies that aligns with the marketing funnel
• Designed and executed marketing automation procedures, encompassing a Competition SOV tool, Frequency calculator, Media vertical selection tool, platform selection tool, and budget allocator tool, resulting in a 45% reduction in planning time, while simultaneously reducing reliance on assumptions and achieving greater precision
• Optimized media mix for enhanced campaign performance with strategic planning and analysis
• Experience of using marketing tools such as GWI, BARC, IRS, Adex, Aircheck, Similar Web and Adclarity
• Expanded client portfolio by identifying opportunities for upselling or cross-selling additional services based on performance data insights
• Delivered cost-effective campaigns by skillfully negotiating media rates and placements
• Built strong relationships with both internal teams and external vendors to ensure seamless campaign execution
• Mentored junior staff members on best practices in media planning, contributing to their professional growth within the agency

• Assisted sales teams with technical expertise during presentations, leading to increased conversions by 10% from prospects to customers.
• Maintained retention rate of 97% throughout the year of existing customers.
• Implemented risk mitigation strategies during product development stages, minimizing potential issues before launch of CRM.
• Handled Team escalations along with providing appropriate resolution to enhance customer retention
• Boosted customer satisfaction rates through timely resolution of concerns and regular follow-ups on feedback received.
• Mentored junior team members towards professional growth, fostering an environment conducive to knowledge sharing.
• Spearheaded continuous improvement initiatives to enhance overall team performance and productivity levels.