ARIJIT BANERJEE
Kolkata
Summary
Customer-oriented Deputy General Manager with 12 years of managerial experience. Focused on increasing outputs, minimizing costs and maximizing overall efficiency. Adaptive and deadline-oriented with capacity to execute and complete multiple projects in high-stress environments. Meticulous leader and strategic planner with proven business acumen.
Overview
14
14
years of professional experience
3
3
Languages
Work History
DEPUTY GENERAL MANAGER – PREMIUM HOMES
NKLUSIVE (NK REALTORS PVT. LTD.)
04.2019 - Current
- Heading the sales team of premium homes department all over Kolkata Zone (Mandate & Open format) within the property ticket size of 2 Cr till 8 Cr
- Developing and executing business plans & strategizing of the mandated projects resulting in consistent revenue growth
- Monitor, train and build the sales team to generate sales and revenue of projects under the kitty.
- Responsible for the revenue collection through designated collection team
- Engagement and execution of ATL & BTL events, Road Shows, promotional events, out station campaigns, etc
- Involvement with customer dealings at the closure stage and final meetings
- Working in a systematic approach and maintaining all needful reports in proper structured way
- Contributing in achieving the yearly target of the organization
- Business development for taking up new projects as mandate
- Achievements: Successfully launched “THE SKYLAKE” project for a new builder/developer MUSKAN group during the time of pandemic and Sold 70% of the stock in the 1 year of the launch
- Sold 120 Cr valuation of assets in the FY 21-22
- Sold 25 Cr valuation of assets in TATA 88 EAST in the FY 21-22 out of 49 Cr sales from the organization in the said project and got rewarded with a luxury car for the company as achievement prize
- Last Reporting Personnel: Mr.Indranil Bose - VP Sales & Marketing (Premium & Luxury Homes)
MANAGER - SALES & MARKETING
SHRISTI INFRASTRUCTURE DEVELOPMENT CORPORATION LIMITED
11.2018 - 01.2019
- Project handled during the tenure: THE V - PRIVILEDGE LIVING (Rajarhat Newtown)
- Average Ticket Size: 2 Crores to 6 Crores
- The primary responsibility is handling sales activities & channel partner network to bring in sales and revenue for the assigned project THE V which is a luxury living project comprising in a mixed development complex consisting of THE WESTIN (5 Star Hotel), THE IVY (upcoming luxury mall) & THE V (luxury residences)
- Simultaneously looking after the marketing planning & strategizing of the project to generate inquiries & leads
- Co-ordination & connecting with various channel partners for activation
- Organizing and participate in ATL & BTL events, Road Shows, promotional events, out station campaigns, etc
- Dealing with customers & clients directly to understand their requirement and guiding them in the best possible ways
- It was a very short period of time in the company to prove anything before the management decided to shut down the entire sales and marketing department
- Last Reporting Personnel: Mr.Samrat Pal - VP Sales & Marketing
MANAGER - COUNTRY HOMES
GGL HOTEL & RESORT COMPANY LTD.
03.2018 - 10.2018
- Project handled during the tenure: RAICHAK ON GANGES (Location: Raichak)
- Average Ticket Size: 50 Lacs to 4 Crores
- The primary responsibility is handling a centralized sales team & channel partner network to bring in sales and revenue for the assigned project RAICHAK ON GANGES which is a second home/leisure home project comprising of Bungalows, Villas & Row Houses
- Simultaneously looking after the marketing planning & strategizing of the project to generate enquiries & leads
- The respective provinces of the profile are: Preparing marketing plan to achieve the target set by the organization
- Co-ordination & connecting with various channel partners for activation
- Organizing and participate in ATL & BTL events, Road Shows, promotional events, out station campaigns, etc
- Training and educating the new sales members
- Planning launch activities of different segments of the project
- Dealing and negotiating with vendors in terms of advertisement, events, outdoor campaigns, etc
- Dealing with customers & clients directly to understand their requirement and guiding them in the best possible ways
- Preparing quarterly, half yearly, yearly presentation on team performance and analysis
- Last Reporting Personnel: Mr. Deepak Harlalka - Whole time Director
MARKETING MANAGER
NK REALTORS PVT. LTD.
07.2010 - 02.2018
- Projects handled during the tenure: PS SRIJAN OZONE (Location: EM Bypass), SOUTHWINDS (Location: Southern EM Bypass), SUKRITI (Location: SONARPUR), SILVEROAK ESTATE (Location: Rajarhat), UNIMARK RIVIERA (Location: Uttarpara), DIAMOND CITY SOUTH (Location: Tollygunge), BCT SONAR SANSAR (Location: Sonarpur), UMANG (Location: Madhyamgram), ARYA MANOR (Location: Bhawanipore)
- Average Ticket Size: 20 Lacs to 4 Crores
- The primary responsibility is handling a team and produce best results in terms of sales and revenue for the various assigned residential projects
- These call for the complete supervision of the daily work of the sales & collection team of the respective projects
- Need to monitor the work process through CRM (customer relationship management software)
- Preparing marketing plan to achieve the target set by the organization
- Organizing and participate in Road Shows, promotional events, out station campaigns, etc
- Training and educating the new recruiters
- Planning the pre-launch and post launch activities of a project with the developers & builders
- Dealing and negotiating with vendors in terms of advertisement, events, outdoor campaigns, etc
- Dealing with customers & clients to understand their requirement and guiding them in the best possible ways
- Achievements: Successfully handled pre-launch sales of Projects like PS Srijan Ozone (90 Lacs to 3.5 Crore), Unimark Riviera (50 Lacs to 1 Crore), Southwinds (30 Lacs to 80 Lacs), where we had target of selling 50, 100 & 100 units within the first 3 months of launch
- Last Reporting Personnel: Mr. Suman Mukherjee - VP Sales & Marketing
OFFICE SCHOOL RELATION
EXTRAMARKS EDUCATION PVT LTD.
10.2009 - 06.2010
- Selling of software & hardware of the school modules to various private school & central schools
- Finding out new schools and provides presentations to them to offer the school modules
- Doing monthly software upgradations at the schools
- Providing training about the software to the teachers and faculties of different schools
- Payment collection
- Expanding the sales & awareness by approaching different renowned schools all over West Bengal
Education
PGDM in Marketing (MBA) -
Institute of Management & Information Science
Skills
Communication skills
Team Handling skills
Leadership skills
Learning ability
Target oriented
Negotiation skills
Staff Training and Development
Sales management
P&L Management
Decision making
Self-motivation
Time management
Well versed with Windows, MS Office & internet applications
Personal Information
- Date of Birth: 03/27/1985
- Marital Status: Married
Timeline
DEPUTY GENERAL MANAGER – PREMIUM HOMES
NKLUSIVE (NK REALTORS PVT. LTD.)
04.2019 - Current
MANAGER - SALES & MARKETING
SHRISTI INFRASTRUCTURE DEVELOPMENT CORPORATION LIMITED
11.2018 - 01.2019
MANAGER - COUNTRY HOMES
GGL HOTEL & RESORT COMPANY LTD.
03.2018 - 10.2018
MARKETING MANAGER
NK REALTORS PVT. LTD.
07.2010 - 02.2018
OFFICE SCHOOL RELATION
EXTRAMARKS EDUCATION PVT LTD.
10.2009 - 06.2010
PGDM in Marketing (MBA) -
Institute of Management & Information Science