Arijit Banerjee
AGM
Kolkata,WB
Summary
A highly accomplished Sales Professional with more than two decades of experience in Top Power Companies like Microtek and Exide for 6 years.Dealt in all kinds of batteries,inverters,Solar,Stabilisers,cables.In top FMCG Companies like HUL, Nivea, Unicharm for 16.5 years. Currently working as Assistant General Manager with Microtek International Private Limited. I have consistently exceeded sales targets and driven revenue growth across diverse industries. My expertise in developing and executing strategic sales plans, building, and managing high-performing sales teams, and cultivating strong customer relationships has resulted in a track record of success. With a proven ability to identify market trends and capitalize on business opportunities, I am a results-driven leader who thrives in fast-paced environments and delivers exceptional results. A person who never gives up against any adversity and puts his best effort to achieve the desired results. I have handled India's highest turnover and teams in different capacities across my career. Adaptable assistant general manager with solid knowledge of recruiting and evaluation techniques, customer service principles and financial management concepts. Collaborative team player bringing several years of comprehensive experience completing managerial and administrative tasks to keep company running smoothly. Commended for outstanding staff performance to boost company morale and productivity.
Overview
22
22
years of professional experience
Work History
Assistant General Manager
Microtek International Private Limited
07.2024 - Current
- Handling largest Zone (East) in volumes in India in Microtek International in inverter segment, responsible for all divisions.
- Direct Team -5 State Heads based out of West Bengal, Bihar, Jharkhand, Odisha, Assam. Team of ABMs, ASMs, Executives, Product In charges.
- 102 Distributors | 30 Dealers | 9200 Retails.
- Extensive Marketing activities, Distributor Meets to enhance Brand visibility.
- Ensuring Primary and secondary growths as per Company Annual Budgets in Inverter, Battery, Trolly, Jumbo, Solar, Online/Offline, cables and wires division.
- Liaison with different functions like HR, Commercial, Logistics, Customer Marketing, to ensure smooth functioning.
- Proper Forecasting of stocks to ensure availability segment-wise in adequate quantity.
- Identify the critical/burning issues of the Zone affecting sales & take remedial action/escalate wherever needed.
- Collect feedback on all aspects of the business, including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes, etc.
- Regularly monitor inventory pile up in slow & non-moving SKUs, take remedial action.
- Reviewing subordinates, Regular Training, Year-End Appraisals. Building Capability in the team to improve their performance & future opportunities.
- Ensure fun within work to help team to enjoy their work.
- Ensuring Segment-wise growth to ensure Both Top- Line and Bottom-Line numbers, along with expansion targets.
- Infrastructure Development, Coverage Expansion, Distributor appointment, ensuring proper ROI to keep stakeholders motivated.
- Achievements: Handling Turnover of 600 Crs Annually.
Independent Trader and Investor
Self Employed
Kolkata
08.2023 - 06.2025
- Analyzed market trends to identify profitable trading opportunities.
- Monitored financial news to stay informed on market conditions.
- Utilized trading platforms to execute buy and sell orders efficiently.
- Conducted technical analysis to forecast price movements effectively.
- Engaged with other traders to share insights and market perspectives.
- Maintained detailed records of trades for performance evaluation and strategy refinement.
Regional Sales Manager
EXide Industries
West Bengal
01.2021 - 07.2023
- Handling largest volumes in India in SF Batteries Division (Part of EXide Industries Ltd).
- Direct Team -8 Territory Executives, 1 Business Activation Manager, and 1 MIS.
- 40 Distributors | 30 Sub Distributors | 2100 Retails.
- Ensuring Primary and secondary growths as per Company Annual Budgets.
- Liaison with different functions like Commercial, Logistics, Customer Marketing, HR, to ensure smooth functioning.
- Proper Forecasting of stocks to ensure availability segment-wise in adequate quantity.
- Address the critical/burning issues of the Zone, escalate wherever needed.
- Collect feedback on all aspects of the business, including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes, etc.
- Regularly monitor inventory pile up in slow & non-moving SKUs, take remedial action.
- Drive collection of receivables in case of exceptions.
- Reviewing subordinates, Year-End Appraisals. Building Capability and Skills in the team to improve their performance & future opportunities.
- Ensure fun within work to help team to enjoy their work.
- Proper Forecasting of stocks to ensure availability segment-wise in adequate quantity.
- Ensuring Segment-wise growth to ensure Both Top- Line and Bottom-Line numbers, along with expansion targets.
- Infrastructure Development, Coverage Expansion, Distributor appointment, ensuring proper ROI to keep stakeholders motivated.
- Achievements: Handling Turnover of 15.5 Crs Per Month.
- Handling Largest T/O Pan India in SF Batteries.
- Completed FY 2021-22 among the Top 3 fastest growing RSM Pan India- 32% Growth.
- Brand SF.
Area Sales Manager
Unicharm India Pvt Ltd.
Siliguri/North Bengal
09.2018 - 12.2020
- Handled one of the largest volumes in East as Area Sales Manager T/O-40 crores Annually.
- Direct Team: - 4 SO/SSO.
- Handling a set of 28 IYKA Payroll teammates and 3 Merchandiser.
- Build and maintain strong relationships with key customers and stakeholders.
- Monitor competitor activity and adjust sales strategies accordingly.
- Conduct sales training and coaching to enhance the skills of the sales team.
- Provide regular sales reports and forecasts to senior management.
- Manage sales budgets and expenses to ensure profitability.
- Collaborate with marketing and product development teams to ensure alignment of sales and marketing strategies.
- Conduct market research and analyze sales data to identify trends and opportunities.
- Manage and motivate a team of sales representatives to meet sales targets.
- Develop and implement sales strategies to achieve company goals and objectives.
- Ensure Top Class visibility and Activities across market and involvement of media in several promotional activities.
- Top Performer in Unicharm -Exited with 37% growth (Highest in East).
- Commanding Highest Sales among all Area Managers in Sofy Brand Pan India in Unicharm.
- Successfully handled Entire Management Team Visit During my tenure and got highly appreciated.
Sales Manager
Nivea India Pvt Ltd.
Kolkata/Rest of Bengal/Bhutan
07.2016 - 08.2018
- Handled one of the largest volumes in East T/O-30 crores Annually.
- Direct Reporting: - 4 BDOs and 3 BDEs.
- Handled a team of 14 DSRs and 14 PSRs, Merchandisers and BAs.
- Handled 2nd Largest Turnover Pan India during winter season for Nivea (18 crores in 4 months).
- Ensuring Primary and Secondary growths as per Company Annual Budgets.
- Distributor, Super and Sub DB appointments and looking after their ROI.
- Excellent Visibility and offtake generations.
- Priority Brand-wise distribution drive and monitor stock levels.
- Excellent network Building with key stakeholders.
- Follow up on Receivables and ensure Timely collections.
- Reviewing subordinates, Year-End Appraisals. Building Capability and Skills in the team to improve their performance & future opportunities.
- Ensure fun within work to help team to enjoy their work.
- Regular Coordination with all relevant Departments-Marketing, Finance, Logistics to remove obstacles in smooth functioning of Sales force.
- Field Sales App regular monitoring and daily tracking Team Activity along with extensive field visits.
- Winning Spot-light award in Nivea for excellent country-wide performance.
- Exited Nivea with 18% growth, one of the best in India.
Sales Executive
Hindustan Unilever Ltd.
West Bengal/Bihar
06.2004 - 06.2016
- 4 TSOs Reporting to Field Sales Executive and Turnover of 6 crs/month.
- Handled Team Of 6 - 3rd Party Rural Sales Executive.
- Extensive Rural Market working with special Drive on Coverage and width of Distribution.
- Handled 33 people (3rd party payroll) including 2 OM, 3TL,22 Salesman,2 Merchandisers.
- Achieved a turnover of 10 Cr/month. (MT-6.6, GT-3.3).
- Handled 3500 plus Retail Outlets.
- Handled 4 TSO with Dotted reporting in Channel Sales and Visibility.
- Handled a Team of 4 merchandiser and 1 Supervisor in Kochi Belt in North Bihar.
- Handled a turnover of 60 crores annually.
- Handled 4 Distributors,10 Salesperson, 1 merchandiser.
- Handled the territory successfully and taken added responsibility for the Area During Crisis Time.
- Channel Management, Visibility Drive, Consistent Performance.
- Achievements: - Achieved Targets for 36 Quarters on a row after taking charge of an Independent Area as TSO, AE, Sr KAE.
- Won "5" GRADE (BEST ACHIEVER AWARD FOR 2006)-rated as the no-2(H.P.C), TSO in Kolkata branch.
- Won the director's award for delivering 3.4 percentile market share growth in 2007.
- Won "5" GRADE (BEST ACHIEVER AWARD FOR 2010)-rated as the No-1, Activation Executive.
- Handled largest turnover as Key Accounts Executive from 2011 to 2015.
- Handled highest T/O as a Sr. Executive in Kolkata Branch. DC-60(MT) along with GT.
- Featured among the top performers in the company with 7 years rating remaining continuously 4 or 5 out of maximum 5 during 2006-2012.
Sales Executive
Standard Chartered Bank
Kolkata
03.2004 - 06.2004
- Credit Card Sales. Cold Calling, Lead Visits. Driving Targets.
Skills
- Team management
- Sales forecasting
- Brand visibility
- Distributor management
- Inventory optimization
- Market analysis
Timeline
Assistant General Manager
Microtek International Private Limited
07.2024 - Current
Independent Trader and Investor
Self Employed
08.2023 - 06.2025
Regional Sales Manager
EXide Industries
01.2021 - 07.2023
Area Sales Manager
Unicharm India Pvt Ltd.
09.2018 - 12.2020
Sales Manager
Nivea India Pvt Ltd.
07.2016 - 08.2018
Sales Executive
Hindustan Unilever Ltd.
06.2004 - 06.2016
Sales Executive
Standard Chartered Bank
03.2004 - 06.2004