Arijit Ganguly
Trade Marketing Manager
Kolkata
Summary
Results-driven professional with over 8 years of leadership experience in sales and marketing across diverse industries such as F&B, FMCG, and Food Tech. Proven track record of success in various verticals, consistently exceeding expectations and driving business growth. Enthusiastic about taking on new challenges and deliver impactful results
Overview
11
11
years of professional experience
2016
2016
years of post-secondary education
3
3
Languages
Work History
Trade Marketing Manager
Anheuser-Busch
03.2023 - Current
- Received one of the highest rating in May'25 Appraisal Cycle,rated 3.7/4 and voted for Band Up Promotion
- Lateral movement - TMM North Bengal and Sikkim since March'24
- Executed 100+ In-POC and marquee OOP brand exclusive events with the biggest names for the first time across 7 cities in North Bengal and Sikkim in top-end PCLs and HE Hotels generating 80K+ trials.
- Activated Consumer Promotion in key PWIs and Counter As to engage consumers,driving 30K+ trials
- Neon Visibility Coverage in 100% A+ universe vs 5% in '23, Cold Share Growth - 45% vs 9%
- Executed 1st ever landmark signage in EAST with brand shots and biggest mural art in the country generating 1M+ impressions,helping in brand building
- Activated Trade Programs - B4T,RTC,RKA tieups to drive volume and engagement in trade
- Results - MS-30%vs27%,High End Segment Share-60%vs51%, HEON MS-61%vs57%,HE Mix-47%vs37%,RKA MS=84%vs76%,ABI Growth-17%vs6% Total Industry
- ASM Beyond Beer Alc, Kolkata from Mar'23-Mar'24
- Launched 4 Brands-Budweiser Magnum Whiskey,Dýavol Vodka,Seven Rivers Rum and Hoegaarden Gin
- 130% BMW WOD in target universe,2.5%MS in Dýavol vodka and HG Gin,44% MS in 7RR vs Two Indies
- Managed a team of 1 High End Specialist,2 territory Sales Executive,1 Trade Marketing Specialist and 4 Trade Marketing Representative
City Head - Account Management
Dotpe
06.2021 - 03.2023
- Managed and lead the entire portfolio of F&B accounts of the company in Kolkata and East
- Responsible for the overall city's numbers, first employee in Kolkata account management team, built Dotpe in Kolkata from scratch
- Managed a team of 2 accounts manager and 10 supervisors
- Build the company in Kolkata and East, establish and grow a product suite of Dotpe Ecommerce, Digital Showroom, EDC and Rista POS Solution.
- Responsible for end-to-end account management, relationship building, increasing penetration, transactions, account farming, product upselling and crosselling, operations management
- Received the highest rating in appraisal and got promoted to City Head
Area Sales Manager
Varun Beverages Limited
11.2019 - 05.2021
- Team recognized as one of the top performers for 5 consecutive months for overachieving targets and awarded with highest incentive slabs from both Pepsico and Varun Beverages separately
- Drove the premium business portfolio in General Trade comprising of Tropicana, Gatorade, Himalayan Water and Lipton Ice Tea in Kolkata Metro and entire West Bengal.
- Managed and led a successful team-8 Distributors, 4 Customer Executives and 17 Pre-Sales Representatives, consistently achieving and exceeding monthly sales targets.
- Given additional responsibility of leading VBL business in alternate channel viz. Indian Railways
- Deliver Secondary and Primary Value target by developing market in the assigned territory
- Steer revenue growth profitably by leveraging the growth opportunities
- Increase the Unique SKU count in the outlet and ensure Product range availability
- Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management
- Coach CEs through Work With and One on One & Training
- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings
Senior Key Accounts Manager
Zomato
07.2018 - 08.2019
- Helping restaurants market themselves better by selling advertising space to them on Zomato
- Advising clients on relevant and impactful marketing communication to be displayed on their advertising space on Zomato
- Managing end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, payment collection, campaign activations, result tracking and troubleshooting
- Managing critical key accounts which have higher degree of complexity in terms of client servicing
- Highest revenue generator in IC role in 'Canvas' product and got the opportunity to lead the team in two projects for the city - 'Canvas' and 'Food Hygiene Rating'
Project Engineer - Associate Consultant
Wipro Limited
07.2014 - 05.2016
- Worked in Energy and Utilities domain and took role of change management
- Proficient as a change reviewer which included ITIL and change management as the primary skillsets
- Worked in the Platform and Storage team as a Field Engineer
- Worked for clients and was responsible for supervision, planning and execution of installation of hardware at client project sites including mounting, rack grouting and power connections
Education
Master of Management Studies (MMS) - Marketing
K.J.Somaiya Institute of Management Studies
Mumbai 01.2016 - 01.2018
B.E. - Electrical Engineering
Jadavpur University
HSC - undefined
South Point High School
SSC - undefined
South Point High School
Skills
Leadership
Creativity
Collaboration
Communication and Interpersonal
Marketing analytics
Data-driven decision making
Budget management
Product branding
Other Academic Qualifications
- Certificate in Google Adwords, 2016
- NISM V-A Mutual Fund Distributors Certification, 2018
- Rank Holder in WBJEE
- 99.65%ile in MH-CET
Personal Information
Date of Birth: 06/16/91
Activities
- Winner of 'Game Theory' and 'Kurukshetra Battle Contest' Event as a part of 'Melange' conducted by KJ SIMSR, 2017
- Winner of 'Street Sangram' event conducted by IIM Indore Mumbai campus, 2016
- Internshala Certificate of Training on Digital Marketing, 2016
Timeline
Trade Marketing Manager
Anheuser-Busch
03.2023 - Current
City Head - Account Management
Dotpe
06.2021 - 03.2023
Area Sales Manager
Varun Beverages Limited
11.2019 - 05.2021
Senior Key Accounts Manager
Zomato
07.2018 - 08.2019
Master of Management Studies (MMS) - Marketing
K.J.Somaiya Institute of Management Studies
01.2016 - 01.2018
Project Engineer - Associate Consultant
Wipro Limited
07.2014 - 05.2016
HSC - undefined
South Point High School
SSC - undefined
South Point High School
B.E. - Electrical Engineering
Jadavpur University
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