Arijit Pal
Sales And Marketing
Howrah
Summary
Dynamic leader with a proven track record in business development and planning, achieving sales growth in career. Excelled in team collaboration and leadership, significantly expanding dealer networks across territories. Expert in market research and trend analysis, consistently surpassing sales targets with innovative strategies. Explore long-term career opportunities to harness my creativity and commitment to succeed in any environment and handle challenging assignments.
Performance-oriented Sales Leader offering exceptional record of achievement over 17-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
3
3
Languages
17
17
years of professional experience
Work History
Business Executive
Hamdard Food India
08.2025 - Current
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Built lasting relationships with clients through outstanding customer service interactions.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
TERRITORY MANAGER
ANUPAM PAINTS
07.2024 - 08.2025
- Developing and executing strategic sales and marketing promotional initiatives to drive sales growth.
- Led sales teams to achieve sales targets by training them on key sales techniques.
- Prepare plan to achieve the assigned business objectives for the territory on a monthly level and work towards achievements of targets.
- Analyze territory-level data to identify gaps and drive necessary initiatives.
- Started with 3 dealers, now enhanced to 86 dealers, with 10 wholesalers, and more than 374 painters.
- Assist dealers in achieving their overall sales targets by guiding their profitability through regular visits, weekly wholesaler and painter meetings, scheme communication, and timely material service.
- Monitor and ensure the growth of core products, along with new, focused products.
- Ensure payment collection from dealers as per the set benchmarks, and also take measures to minimize the overdue.
- Coordinate other verticals, like project sales and services, for lead sharing, or any other issues, as and when required.
- Increased sales revenue starting from zero by more than 23 percent from my territory.
- Engaged with customers to understanding their needs and recommend suitable paints solution.
- Monitoring and reporting on market and competitor activities, and providing relevant reports and information.
- Working with local builders and contractor for product acceptance towards specification.
- Establishing and maintaining client relationships while increasing sales and development.
- Resolve customer inquiries and issues promptly to enhance service quality.
- Ensuring all paperwork is correct and completed prior to the end of each business day.
- Building strong relationships with all players to retain the business at all times.
- Increase dealer from 03 to 86.
- Market share increased from zero to 15%
- Sharing 30% of the company revenue from my territory (Howrah, East Midnapore, and Hooghly).
- Cracked painting contract for Joy Villa, Howrah, Madrasa school at howrah and 108 shiv Mandir, at Burdwan.
- Achieved 84% outstanding payment collection on a month-on-month basis.
SENIOR OFFICER
BENNETT COLEMAN & CO. LTD (THE TIMES OF INDIA GROUP)
07.2012 - 07.2024
- Oversee the operation of the magazine/newspaper circulation department and supervise sales and distribution.
- Analyze, testing data and develop effective and marketing campaigns & surveys to develop short- and long-term circulation plans.
- Direct, inspire and mentor the circulation department to increase sales and subscriptions as well as compare actual revenue to projected sales and budgets.
- Responsible for ensuring the delivery of the products on time also maintaining a friendly work environment with professional client through online, over the phone, and in person.
- Handled Howrah territory from 2012 to 2017.
- Handled Central Kolkata from 2017-2018.
- Handled South Bengal (East-West Midnapore, Haldia, Jhargram, Kharagpur, Burddhaman, Asansol, Durgapur, Ranigunj, Santhia, Andaman & Nicobar). from 2018 to July 2024.
- Total no of dealer handling 230.
- Establish and manage dealer network system more than 1200 retailers.
- Managed the day-to-day operations of the logistics department, ensuring on-time delivery of goods and maintaining 99% accuracy rate for inventory management.
- Negotiated contracts with suppliers and carriers, resulting in reducing transportation costs and increase in service levels.
- Developed and implemented sales promotion and events.
- Viz; 'Times Event', 'Win with the Times', 'Times Evening', 'Pujo Barir Shera Pujo', 'Parar Shera Pujo', 'Para Carnival' etc.
- Champion of the month” in the year 2017,2018,2019 & 2021.
- Avenger of the month” in the year 2020.
- Maximum booking of “ETIC” at Kharagpur (IIT campus) from 2012-2019.
- Launching of “Ei Samay” (Burdwan Edition) in 2016.
- Highest selling of “Ei-Samay” in the city in the year 2012 & 2017.
- Launching of “Ei-Samay” in 2012.
SALES EXECUTIVE
HDFC BANK LTD
02.2010 - 07.2012
- Identifying area for door-to-door customer creation, opening of (Savings A/C; Demat A/C; Current A/C; Salary A/C)
- New corporate calling, bringing new corporate under the bank
- Maximization and utilizing fund under the umbrella
- Corporate promotion, database management, event planning, building customer relationship and revenue generation through self-monetization.
- Top performer in Eastern Region for opening maximum salary account in the financial year (2011-2012)
SALES EXECUTIVE
RELIANCE COMMUNICATION INFRASTRUCTURE LTD
07.2009 - 02.2010
- Channel sales with dealer handling, outstanding collection and creating new customer of Howrah, Hooghly, Burdwan and Medinpur district.
- Handle team with two team leaders.
- Also strategizing new area development, identifying new dealer and develop the market.
- Managing a Team comprising of two Customer Relationship Executives for initiating sales through telemarketing and ensuring customer retaining through effective problem solving.
Education
B.COM -
CALCUTTA UNIVERSITY
01-2009
CLASS XII - undefined
WBCHSE
01-2006
CLASS X - undefined
WBBSE
01-2004
Skills
Managerial skills
Improvement planning
Business development and planning
Team collaboration and leadership
Client acquisition
Account growth
Organizational & Time Management
Productivity improvement
Result oriented
Goal focused
Problem-solving
Flexible and adaptable
Accomplishments
- Consistently met volume & value targets for primary/secondary sales.
- Achieved new product targets & outlet-wise drop-size goals
- Expanded reach by addressing geographic gaps & inefficiencies.
- Ensured high productive call averages for TSIs/SSM.
- Ensured proper communication & rollout of trade schemes to retailers.
- Ensured product availability through inventory & cash flow tracking.
- Prioritized high-margin/focus SKUs over volume-driven sales.
- Market share increased from zero to 15%
- Sharing 30% company revenue from my territory (Howrah, East Midnapore & Hooghly)
- Cracked painting contract for Joy Villa, Howrah, Madrasa school at howrah and 108 shiv Mandir, at Burdwan.
- Achieved 84% outstanding payment collection for month-on-month basis.
- Champion of the month” in the year 2017,2018,2019 & 2021.
- Avenger of the month” in the year 2020.
- Maximum booking of “ETIC” at Kharagpur (IIT campus) from 2012-2019.
- Launching of “Ei Samay” (Burdwan Edition) in 2016.
- Highest selling of “Ei-Samay” in the city in the year 2012 & 2017.
- Launching of “Ei-Samay” in 2012.
- Top performer in Eastern Region for opening maximum salary account in the financial year (2011-2012)
Interests
Driving, Travelling, Net surfing, Playing Cricket, Meeting People
EXPOSURE IN IT AND CORPORATE COURSES
- Pursued Computer course IA (Industrial Accountancy) from ICA
- Proficient with MS Word, Excel, and PowerPoint
- Hands on experience on SAP module
- Daily SAP interference with the planning, projection & finalization of print order & collection in BCCL
- Maintaining excels and PowerPoint presentation
Timeline
Business Executive
Hamdard Food India
08.2025 - Current
TERRITORY MANAGER
ANUPAM PAINTS
07.2024 - 08.2025
SENIOR OFFICER
BENNETT COLEMAN & CO. LTD (THE TIMES OF INDIA GROUP)
07.2012 - 07.2024
SALES EXECUTIVE
HDFC BANK LTD
02.2010 - 07.2012
SALES EXECUTIVE
RELIANCE COMMUNICATION INFRASTRUCTURE LTD
07.2009 - 02.2010
CLASS X - undefined
WBBSE
CLASS XII - undefined
WBCHSE
B.COM -
CALCUTTA UNIVERSITY