Arijit Ray

More than 22 years of experience in Marketing, Branding, Creating Campaigns, Managing events and leading business development for products and services. Have worked on strategy and campaigns across multiple industries, such as BFSI, Healthcare, Coal and Mining, Manufacturing, Consumer products, Political Mandates and Government departments. Has also been associated with advertising sales with leading media houses like ABP, Zee and Radio Mirchi. Currently looking for an opportunity to explore more industries, domains and new challenges.

• Government: WB Government, Bihar Government, WB Government, WBIDC, HIDCO, Self Development, Department of Health, Department of Transport, Youth and Sports, Higher Education, Multiple print and radio campaigns, Short films, TV Commercials, Bihar Government, Prakash Parv, Guru Govind Singh Tricentenary event
• BFSI: Allahabad Bank, UCO Bank, Life Insurance Corporation of India, National Insurance, Handled multiple campaigns for various products like Home Loans, Car Loans, Savings and Currents accounts., Various activation across Bengal implemented for LIC and collateral marketing strategy and design for National Insurance.
• Healthcare: CK Birla Hospitals, Spearheaded the campaign in bringing two major brands, BM Birla and CMRI Hospitals under the umbrella of CK Birla Hospitals. Consequently several campaigns were undertaken to promote key specialties of the two brands namely Heart, Kidney, Cancer, Varicose Veins, Non Invasive surgery, Ambulance facilities.
• Political mandate: Handled the entire creative campaign of a National Level political party for West Bengal Vidhan Sabha Elections in 2016,which effected theparty’s growth from 3% to 11% vote share.
• PSU: Indian Oil, Coal India, Several campaigns undertaken for Coal India and Indian Oil., Various activations
• FMCG: Actively working on Ecommerce boost campaign for Cookme Spices.
• Footwear: Awareness campaigns for Ajanta and Khadim through digital channels undertaken for their prodcut launch in Australia and Papua New Guniea.

Date of Birth: 04/19/74

• Vinyl Collection
• Audiophile World Cinema
• Street Photography