Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Arijit Sen

Arijit Sen

Brand Storyteller | Content + Creative Strategist | Comms Specialist
Kolkata

Summary

Creative thinker and leader dedicated to driving awareness and promoting market growth. Experienced in conceptualizing, crafting, and delivering visual stories for high visibility marketing activities. Skilled in co-creating memorable experiences with stakeholders.

Overview

18
18
years of professional experience
19
19
years of post-secondary education
1
1
Certification

Work History

Lead - Brand Storytelling & Creative Strategy

Capgemini
05.2018 - Current
  • Leading an agile team of content marketing experts and communication specialists, working with global clients across diverse sectors and functions.
  • Boosted brand recognition by developing and implementing targeted marketing strategies.
  • Coordinated cross-functional teams to execute successful product launches and seasonal campaigns.
  • Enhanced customer loyalty through exceptional service and product knowledge.
  • Mentored junior representatives, cultivating a positive work environment conducive to professional development.
  • Spearheaded promotional events to attract new customers and generate interest in the brand.

Marketing Communications Lead

Webel (West Bengal Electronics Industry Development Corporation Limited)
03.2016 - 04.2018
  • Led both Communications and Marketing at Webel-OutThink Centre of Excellence, as part of their incubation program.
  • Expanded reach into new markets by identifying opportunities and developing targeted strategies to capitalize on potential growth.
  • Developed comprehensive marketing plans that aligned with overall business objectives and drove growth in target markets.
  • Boosted social media presence through engaging content creation and consistent posting schedules.
  • Managed public relations efforts, securing positive media coverage and maintaining strong relationships with journalists.
  • Optimized website performance by implementing effective SEO strategies for increased organic traffic.

Communications Lead

Consultree
01.2011 - 02.2015
  • Led communications initiatives for brands like Cadburys, ITC, RPSG Group, Mitsubishi, WorldPay etc.
  • Leveraged influencer partnerships for enhanced brand credibility and reach within target audiences.
  • Streamlined internal communications for increased employee engagement and productivity.

Editorial Consultant

Oxford University Press
01.2011 - 01.2013
  • Remote consulting for academic content for OUP Publications
  • Streamlined the editing process for efficiency, resulting in faster project completion times.
  • Assisted clients in refining their message, resulting in more impactful communications.
  • Provided constructive criticism on writing samples, fostering improvement among writers.

Marketing Branding Consultant

Usha Martin Limited
01.2009 - 01.2010
  • Led branding initiatives for L&D wing including Usha Martin Schools and Usha Martin Academy.
  • Spearheaded the creation of compelling brand stories that resonated with target audiences, driving increased consumer loyalty and affinity.
  • Championed sustainability practices within the organization by incorporating eco-friendly materials into promotional products when possible.
  • Utilized data-driven insights to inform branding decisions, ensuring strategies were grounded in measurable results and market trends.
  • Presented persuasive pitches to potential clients, securing new business opportunities and expanding company portfolio.

Consultant

Wipro
01.2006 - 01.2007
  • Managed client relationships through regular check-ins and updates on project progress.
  • Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.

Education

Masters In Applied IT -

Monash University
Australia
01.2007 - 04.2009

Bachelor of Computing -

Bangalore University
Bangalore
01.2002 - 04.2006

High School

Don Bosco School, Park Circus
Kolkata
01.1990 - 04.2002

Skills

Social Media Comms

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Websites

Certification

Connected Manager - Capgemini

Timeline

Lead - Brand Storytelling & Creative Strategy

Capgemini
05.2018 - Current

Marketing Communications Lead

Webel (West Bengal Electronics Industry Development Corporation Limited)
03.2016 - 04.2018

Communications Lead

Consultree
01.2011 - 02.2015

Editorial Consultant

Oxford University Press
01.2011 - 01.2013

Marketing Branding Consultant

Usha Martin Limited
01.2009 - 01.2010

Masters In Applied IT -

Monash University
01.2007 - 04.2009

Consultant

Wipro
01.2006 - 01.2007

Bachelor of Computing -

Bangalore University
01.2002 - 04.2006

High School

Don Bosco School, Park Circus
01.1990 - 04.2002

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Arijit SenBrand Storyteller | Content + Creative Strategist | Comms Specialist