Arindam Chakraborty
Bengaluru
Summary
Experienced and motivated Marketing professional with 9 years of expertise in Account-Based Marketing (ABM) and Deal-Based Marketing (DBM), driving sales and enhancing customer experience through targeted and personalized strategies. Skilled in lead generation, CRM, and sales enablement with a proven track record of aligning marketing strategies with business objectives. Adept at market segmentation, campaign management, and leveraging marketing analytics to stay ahead of market trends. Proactive and committed team player, continuously learning to meet evolving customer needs and deliver exceptional results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Associate
Wipro Limited
Bengaluru
04.2023 - Current
- Developed and executed pursuit marketing programs for Wipro’s strategic large deals in Europe, influencing a pipeline of over $1.6 billion across 13 deals, by tailoring strategies to individual and segmented business models.
- Led quarterly planning processes with the regional marketing leads, sales and industry teams to identify objectives, strategies, and priorities for marketing targeted segments, ensuring alignment with business goals.
- Partnered with sales teams to provide the right message, content, and tools needed for effective outreach, enhancing customer engagement during a deal cycle.
- Analyzed customer insights and competitive intelligence to optimize engagement strategies, leveraging data to adjust and improve marketing programs in collaboration with sales and channel stakeholders.
Global Lead, DBM CoE
Atos
Remote
01.2022 - 03.2023
- Led strategic planning and execution of Deal-Based Marketing (DBM) initiatives across Atos, encompassing 3 business lines, 5 regions, and 6 industries, influencing a €15 bn+ pipeline across 250+ global deals.
- Coordinated with regional sales and marketing teams, as well as internal and external creative agencies, to develop and deliver integrated marketing programs tailored to targeted segments and industries.
- Developed and maintained portals, decks, and playbooks to educate and empower the global marketing and sales community on DBM strategies and best practices.
- Created dashboards and reports to monitor, measure, and optimize the performance of DBM initiatives, leveraging insights to enhance campaign effectiveness and drive customer engagement.
ABM & DBM LEAD – FINANCIAL SERVICES INDUSTRY
Atos
Mumbai
07.2020 - 12.2021
- Developed and executed tailored Account-Based Marketing (ABM) programs for 5 Global Strategic Banking accounts, aligning strategies with business models and challenges.
- Led strategic planning and delivery of Deal-Based Marketing (DBM) initiatives across 40+ Financial Services & Insurance deals, influencing a pipeline of approximately €5 billion.
- Managed reporting and KPIs for ABM and DBM projects, providing insights and optimizing strategies in collaboration with sales and channel stakeholders.
- Coordinated and executed multiple flagship events for Atos, driving customer engagement and enhancing the regional marketing model through continuous improvement and best practices.
SENIOR MARKETING CONSULTANT
Atos|Syntel
Mumbai
04.2018 - 12.2021
- Industry Marketing SPOC focused on end-end marketing activities for identified top 10 Banking Industry customers
BUSINESS ANALYST – FINANCIAL SERVICES INDUSTRY
Atos|Syntel
Chennai
07.2016 - 03.2018
- Offshore Lead working directly with data architects, developers, test managers, business stakeholders and project managers to achieve project objectives in defined time frames
Management Associate
Atos|Syntel
Chennai
07.2015 - 06.2016
- Recruited as part of the Syntel Young Leaders’ Acquisition & Management Program (SYLAMP)
Education
Leadership Development Program -
FUEL For Emerging Leaders
University Of Cambridge & Atos07-2022
MBA - Marketing
DEPARTMENT OF MANAGEMENT STUDIES – IIT MADRAS
Chennai03-2015
B.Tech - Electrical Engineering
WEST BENGAL UNIVERSITY OF TECHNOLOGY
Kalyani, WestBengal05-2013
Skills
- Strategic Planning
- Coordination and Collaboration
- Customer Engagement
- Performance Monitoring and Optimization
- MS Office Suit, CRM (Salesforce, Marketo)
- Education and Empowerment
Certification
- Forrester: Mastering Demand and Account-Based Marketing
- Demandbase: ABM Certification : Advanced
- Demandbase: ABM Certification : Foundation
- Certified SAFe 5 Agilist
- Google Analytics for beginners
Affiliations
Volunteer Experience - Foundation for Future Excellence - Wipro Foundations (August 2023 - Present)
Timeline
Marketing Associate
Wipro Limited
04.2023 - Current
Global Lead, DBM CoE
Atos
01.2022 - 03.2023
ABM & DBM LEAD – FINANCIAL SERVICES INDUSTRY
Atos
07.2020 - 12.2021
SENIOR MARKETING CONSULTANT
Atos|Syntel
04.2018 - 12.2021
BUSINESS ANALYST – FINANCIAL SERVICES INDUSTRY
Atos|Syntel
07.2016 - 03.2018
Management Associate
Atos|Syntel
07.2015 - 06.2016
Leadership Development Program -
FUEL For Emerging Leaders
MBA - Marketing
DEPARTMENT OF MANAGEMENT STUDIES – IIT MADRAS
B.Tech - Electrical Engineering
WEST BENGAL UNIVERSITY OF TECHNOLOGY
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