Arindam Deb
Sales Enablement (Seismic Expert)
Bengaluru
Summary
Proficient in sales enablement, content management, seismic development integration, pre-sales strategy, and communication. Knowledgeable with a variety of financial investment goods and global market marketing techniques. My strong base of knowledge and experience serves as the fuel for my success in marketing and sales enablement initiatives.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Senior Interactive Developer (Sr. Associate Lead)
Publicis Sapient
5 2023 - Current
- Orchestrated focus group sessions to analyze how users interacted with Seismic tools, optimizing task flows and increasing user engagement by 40% through strategic UI improvements.
- Monitoring Seismic platform's sales enablement & adoption rate while continuously exploring fresh strategies for enhancing it for the benefit of the marketing and sales teams
- Understanding and communicating data and logic utilization within various document templates within Seismic platform
- Participate in Agile sprints and assist with the completion of the criteria to support new releases
- Collaborating closely with development team to analyze the data integration from Snowflake platform to Seismic platform
- Track dashboard stats for every piece of content that is available on the platforms.
- Working closely with director of the Franklin Templeton team to cater multiple investment products within FT
Senior Pre-Sales Associate
Indegene
09.2022 - 05.2023
- Managing CRM and marketing automation platforms, ensuring accurate lead management, audience segmentation and tracking
- Resolve client inquiries, RFPs, and RFIs promptly and expertly.
- Created a Knowledge Repository in SharePoint to streamline the routine content management procedure
- Collaborated with marketing to create content for email campaigns, landing pages and whitepapers
- Prepared and presented financial reports to senior management and external stakeholders
- Experience with organization methodologies for large volumes of content including folder architectures and metadata
- Coordinated with marketing and design teams to illustrate articles
Sales Enablement Specialist
Thomson Reuters
09.2021 - 09.2022
- Oversees Sales Enablement for Thomson Reuters
- Creation of email blasts,LDX setup, proposal builders, and LiveDocs/Livesends to help sales representatives close more deals
- On-boarding of new users. Maintain governance among publishers
- Working with multiple stakeholders on across geographical locations (US/LATAM/Canada)
- Solely handling the strategy for the Seismic platform enhancement & engagement
- Working on Tools like Seismic, MindTickle, Workday & Salesforce
- Implement MindTickle, digital adoption experience strategy and programs
- Advanced MS Office skills, especially Excel (Pivot Tables, vlookups, etc.)
Content Strategist
Publicis Sapient
01.2020 - 09.2021
- Working on project with Capital Group, building content strategies on multiple investment funds, preparing power point prestation, charts, tables etc.
- Working knowledge of Seismic and Power BI content management and sales enablement tools
- Supervise creation, implementation, and distribution of digital content for financial customers.
- Utilize reports and dashboards to identify and remove outdated content
- Own and lead web-content governance processes and procedures and website content strategies
- Manage & prioritize content requests from various stakeholders (includes setting expectations and managing communication updates to keep others informed)
- Tracked key metrics and developed spreadsheets and data models
Business Analyst
Bandhan Bank
05.2019 - 01.2020
- Small medium enterprises on wealth management in North India region (Handling team of 8 members)
- Business Acquisition (handling ticket size bar from 25 cr. to 100 cr.)
- Business Analysis (Drawing CAM, CMA and analyzing through business transaction track record)
- Worked with cross-functional resources to implement direct marketing programs to increase customer base
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations
- Assigned tasks to associates, staffed projects and updated involved parties to enhance optimal business flow
- Implemented best-practice methodologies that improved overall project delivery timelines while maintaining quality standards
Content Editor
Thomson Reuters
05.2016 - 01.2017
- Editing and proofreading articles for websites of U.S
- Attorneys conforming to AP style guide, SEO recommendations and existing website style, Social media communication (Facebook, Official sites)
- Managed content schedules and calendars to ensure adequate level of new, relevant information and on-time delivery.
- Optimized content with key search terms to drive traffic and online visibility
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines
- Optimized content with key search terms to drive traffic and online visibility
Education
MBA - Marketing And Media Communication
New Delhi Institute of Management
New Delhi 05.2017 - 05.2019
GED -
Techno India Group
Kolkata 06.2010 - 06.2014
Skills
Microsoft Office
Dashboard Analytics Seismic
MindTickle
SharePoint
Pre-sales (RFI, RFP)
Workday
Salesforce
Sales Strategy
Microsoft Office
Certification
Sales Enablement - LinkedIn
Timeline
Senior Pre-Sales Associate
Indegene
09.2022 - 05.2023
Sales Enablement Specialist
Thomson Reuters
09.2021 - 09.2022
Content Strategist
Publicis Sapient
01.2020 - 09.2021
Business Analyst
Bandhan Bank
05.2019 - 01.2020
MBA - Marketing And Media Communication
New Delhi Institute of Management
05.2017 - 05.2019
Content Editor
Thomson Reuters
05.2016 - 01.2017
GED -
Techno India Group
06.2010 - 06.2014
Senior Interactive Developer (Sr. Associate Lead)
Publicis Sapient
5 2023 - Current