Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic
Arindam Deb

Arindam Deb

Gurgaon

Summary

Dynamic Senior Interactive Developer with a strong track record at Publicis Sapient, achieving a 40% increase in user engagement through targeted UX enhancements. Expertise in Seismic and leadership of cross-functional teams contribute to notable success in sales enablement and performance dashboard optimization. Committed to driving advancements in sales strategy and platform adoption.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Senior Interactive Developer (Platform Enablement)

Publicis Sapient
Bengaluru
05.2023 - 10.2024
  • Orchestrated focus group sessions to analyze how users interacted with Seismic tool, optimising task flows and increasing user engagement by 40% through strategic UX improvements
  • Introducing different features like DSR, automation of Livedocs, email blasts etc. to enhance user accessibility and adoption
  • Catering to global sales team regions providing multiple Product modules like Martin Curie, Putnam projects
  • Participate in Agile sprints and assist with the completion of the criteria to support new releases
  • Collaborating closely with development team to analyze the data integration from Snowflake platform to Seismic platform
  • Creating & tracking dashboard stats for every piece of content that is available on the Seismic platform
  • Monitoring Seismic platform's sales enablement & adoption rate
  • Worked on JIRA Tickets

Senior Pre-Sales Associate

Indegene
Bangalore
09.2022 - 05.2023
  • Overseeing marketing automation and CRM platforms, making sure that lead management, audience segmentation, and tracking are accurate
  • Respond to client's questions, RFPs, and RFIs in a timely and competent manner
  • Worked with multiple companies like Pfizer, AbbVie, Sanofi, AstraZeneca giving the best solution on project like Low sales issue in specific regions, Creating a demand in a monopolistic market etc
  • Pursued SharePoint to create a knowledge repository to expedite the standard content management process
  • Worked together with marketing team to produce content for landing pages, email campaigns, and whitepapers
  • Expertise with large-scale content organizing techniques, such as folder structures and metadata tagging in Seismic platform, coordinated article illustrations with the marketing and design teams

Sales Enablement Specialist

Thomson Reuters
Hyderabad
09.2021 - 09.2022
  • Responsible for Thomson Reuters' Sales Enablement integration and implementation for Seismic platform
  • LDX setup, proposal building, email blast creation, and livedocs/livesends are all handled to assist sales reps in closing more business
  • On-boarding of new users
  • Maintain governance among publishers and content owners
  • Interacting across geographic locations (US, Latin America, Canada) with a variety of stakeholders
  • Leading solely the strategy for engagement and enhancement of the Seismic platform
  • Utilizing Workday, Salesforce, MindTickle, Seismic, and other tools
  • Setting up MindTickle's digital adoption experience strategy and initiatives into action
  • Proficient in Microsoft Office, particularly with pivot tables and vlookups in Excel

Content Strategist

Publicis Sapient
Gurgaon
01.2020 - 09.2021
  • Working on a project with Capital Group, creating content strategy for various investment funds, and creating charts, tables, and other visual aids for power point presentations
  • Gathered technical knowledge with content management and sales enablement systems such as Seismic and Power BI
  • Oversee the development, delivery, and installation of digital content for clients in the financial sector
  • Make use of Seismic dashboards and reports to find and eliminate expired content
  • Took leadership of and oversee online content strategy and web content governance processes and procedures
  • Prioritized and oversee the management of content requests from different stakeholders, including establishing guidelines and overseeing communication updates to keep everyone updated
  • Kept track of important KPIs of 228 Funds and created data models and spreadsheets

Business Analyst

Bandhan Bank
New Delhi
05.2019 - 01.2020
  • Lead a team of 8 SME team members in North India under Wealth Management catering the Asset side Business Acquisition (managing 25-100 crore portfolio)
  • Overseeing Business analysis (using business transaction records and drawing CAM and CMA)
  • Implemented indirect marketing campaigns to grow the client base while collaborating with resources from other departments
  • Analyzed important business components to determine what influences success, then condensed the information into presentations
  • Provided tasks to associates, staffed projects, and updated parties to ensure optimal performance
  • Improved overall project delivery timelines while maintaining high quality standards by implementing best-practice methodologies

Content Editor

Thomson Reuters
Bangalore
05.2016 - 01.2017
  • Editing and Proofreading content for US attorneys' websites in accordance with the AP style guide, SEO guidelines, and the design of the website as well as social media communication (Facebook, official sites)
  • Optimized content with SEO to drive traffic and online visibility
  • Evaluate, modify, and proofread the final draft to ensure that the material meets with the specified standards
  • Managed content schedules and calendars to ensure adequate level of new, relevant information and on-time delivery

Education

Master's - Marketing And Media Communication

New Delhi Institute of Management
Delhi, India
05.2019

Bachelor's -

Techno India Group
West Bengal, India
06.2014

Skills

  • Sales Enablement
  • Seismic
  • Performance Dashboard Optimisation
  • MindTickle
  • SharePoint
  • Pre-Sales Strategy Development
  • Microsoft Office
  • Workday
  • Salesforce
  • Sales Strategy

Websites

Certification

  • Sales Enablement, LinkedIn
  • The Complete Salesforce Certified Administrator Course, Udemy
  • Generative AI, LinkedIn

Languages

  • English, Fluent
  • Hindi, Fluent
  • Bengali, Mother Tongue

Timeline

Senior Interactive Developer (Platform Enablement)

Publicis Sapient
05.2023 - 10.2024

Senior Pre-Sales Associate

Indegene
09.2022 - 05.2023

Sales Enablement Specialist

Thomson Reuters
09.2021 - 09.2022

Content Strategist

Publicis Sapient
01.2020 - 09.2021

Business Analyst

Bandhan Bank
05.2019 - 01.2020

Content Editor

Thomson Reuters
05.2016 - 01.2017

Master's - Marketing And Media Communication

New Delhi Institute of Management

Bachelor's -

Techno India Group

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Arindam Deb