Product and Marketing Intern
Pockvue Solutions Pvt Ltd
05.2024 - 07.2024
Digital Marketing and Growth:
- Optimized Google AdWords campaigns for the National Finance Olympiad, driving 2K+ impressions and successfully converting an educational consultant within one week, demonstrating direct acquisition and activation capabilities.
GTM and Outreach:
- Supported go-to-market (GTM) campaigns by onboarding multiple schools, addressing queries, and providing comprehensive information, effectively driving user activation and platform adoption.
User Acquisition:
- Achieved a 10% conversion rate of contacted schools to enroll in the platform, significantly boosting participation and acquisition.
Product-Led Growth Support:
- Improved user onboarding and conversion funnels by reviewing and suggesting enhancements for program guidebooks.
Content & Campaign Support:
- Developed engaging content that enhanced program communication and presentation, directly supporting GTM initiatives.
Data & RFP Development:
- Managed RFP development and performed data collation for key projects, supporting strategic decision-making and metric tracking.
