Arindam Mukherjee
Kolkata
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and retail industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 21 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
21
21
years of professional experience
Work History
Sr. Regional Marketing Manager
Pathkind Diagnostics Pvt. Ltd.
Kolkata
01.2021 - Current
- Marketing campaigns - ATL & BTL
- Retail Expansion
- New product launch
- Promotional Activities across region.
- Budget management and Inter department liaison
- POSM planning and execution
- Awareness program through on-ground activations
- Online lead management
- Google My Business profile management
- Innovations & seminar's planning and execution
Associate - Regional Marketing
Samsung India Electronics Pvt. Ltd.
Kolkata
01.2018 - 01.2021
- New product launch
- Modern Retail sell-out strategy for region
- Marketing campaigns - ATL & BTL
- Branding and Fixers planning and execution
- Consumer offer planning and execution
- Visual display guideline for modern retail chains
- ISD management
- Inter departmental liaison
Senior Area Sales Manager
Sistema Shyam Teleservices Limited
Kolkata
09.2015 - 09.2017
- Distribution channel management and retail expansion
- Team management
- New town roll-out
- Territory profitability through sales acquisition
- Daily analysis of the secondary sale, distribution coverage and productivity
Specialist – Circle Marketing
Sistema Shyam Teleservices Limited
Kolkata
07.2011 - 10.2014
- Circle marketing campaigns - ATL & BTL
- Retail visibility expansion
- POSM and merchandiser team management
- Competition tracking and conducting market research
- Event and road shows across all clusters
- New product launch
- Undertake brand promotional activities i.e. shop signage's, in-shop branding, RWA promotions,
Clubs & community event.
Sr. Executive – Trade Marketing
Whirlpool of India Ltd
Kolkata
08.2008 - 07.2011
- Brand expansion and retail visibility enhancement
- ISD management
- Brand promotion - ATL & BTL activations
- Direct dealer promotional strategy
- Dealer meet
- Agency handling
- budget management
- New product launch promotional strategy
- Display share, in-shop and on-shop visibility and maintaining shop visual display guideline.
Executive – Circle Marketing
Reliance Communications Ltd.
Kolkata
02.2005 - 08.2008
- New product launch plan execution
- POSM management
- Lead circle visual merchandising team
- Event and promotion
- New product launch
- Promotional campaigns - ATL & BTL
Executive – Corporate Sales
A.M. Associates
07.2003 - 01.2005
- Key account management
- Responsible for new order acquisition and collection
- Participation in government tenders
Education
MBA - Marketing
Sikkim Manipal University
Kolkata06-2004
Skills
- Media Planning
- Marketing Plan Development
- Marketing Analytics
- Creative Direction
- Product Launches
- Campaign Management
- Digital Marketing
- Strategic marketing campaigns
- Campaign Development
- Market Trends Analysis
- Strategic Marketing
- Cross-departmental Alignment
- Budget Forecasting
- Campaign Performance Tracking
- Excellent Communication
- Market Analysis
- Localization Strategies
- Event Planning
- Time Management
- Brand Development
- Marketing campaign development
Accomplishments
- Highest number water purifier sale in a month through ISD team and strategic promotional plan- Whirlpool of India Ltd.
- Frequently monthly champ award winner for best marketing campaigns - Sistema Shyam Teleservices Ltd.
- Champ of modern retail consumer promotion execution for East region - Samsung India Electronics Pvt. Ltd.
- Promoted for timely launch and deliver all campaigns for east region - Pathkind Diagnostics Pvt. Ltd.
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Sr. Regional Marketing Manager
Pathkind Diagnostics Pvt. Ltd.
01.2021 - Current
Associate - Regional Marketing
Samsung India Electronics Pvt. Ltd.
01.2018 - 01.2021
Senior Area Sales Manager
Sistema Shyam Teleservices Limited
09.2015 - 09.2017
Specialist – Circle Marketing
Sistema Shyam Teleservices Limited
07.2011 - 10.2014
Sr. Executive – Trade Marketing
Whirlpool of India Ltd
08.2008 - 07.2011
Executive – Circle Marketing
Reliance Communications Ltd.
02.2005 - 08.2008
Executive – Corporate Sales
A.M. Associates
07.2003 - 01.2005
MBA - Marketing
Sikkim Manipal University
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