Arindam Patra
Sales & Distribution Professional
BHUBANESWAR
Summary
Seeking assignment in Sales Function in an organization where I can significantly contribute my skills & experience for acclimatizing in the organizational ecosystem with an effective team player & adding value for meeting organizational goal.
An seasoned experienced professional with 15 years of experience in Sales & Channel distribution management. Currently associated as Zonal Sales Manager with SAMSUNG INDIA ELECTRONCS LTD, ODISHA for IM Business(Smartphones, Tablets, Wearbles, Accessories) & heading South & Western Odisha .Accumulated experience in consistently raising sales and profitability for the BU, market development and handling distribution network. An effective Communicator with excellent interpersonal & relationship management skills. Performed faster than counterparts in every organization where excelled in career growth to meet organization growth.
Overview
15
15
years of professional experience
Work History
Zonal Sales Manager
SAMSUNG INDIA ELECTRONICS PVT LTD
08.2021 - Current
- Exposure
- Distribution/Channel Management :
- Identifying and networking with financially strong and reliable dealers and channel partners, resulting in deeper market penetration and reach
- Currently heading as ZSM (IM Division, SAMSUNG INDIA ELECTRONICS LTD) for South & Western Odisha for 20 districts
- Span of Control, having direct reportees of 3 ABMs(Area Business Manager) & team of 5 ASEs, 6 ASMs, 14 SOs, 180 SECs(Samsung experienced consultants)
- 220cr Annual business of Smartphone, Tablets, Accessories, Wearables
- Evaluating & monitoring performance of distributors & dealers in sales and revenue activities
- Increasing the volume of business through these dealers by preparing the Action Plan & implementing the same by self as well as by my team members
- Effective man management by constantly providing them motivational inputs & constantly developing the competence of the team members
- Generating Business through primary & monitoring secondary billing to the Distributors & retailers respectively
- Ensuring the width & depth of distribution in order to extract business with respect to the key result areas
- Provide direction to execute promotions/launches in sync with territorial characteristics
- Business Development :
- Identify and develop new streams for long-term revenue growth and maintaining relationships with retailers/customers to achieve repeat/ referral business
- Preparing competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
- Ensure maximum customer satisfaction and achieving delivery and quality norms
- Build and strengthen relationships with key accounts & retailers, thereby ensuring high customer satisfaction by providing them with 360 degree support
- Career
Area Business Manager
08.2018 - 07.2021
- Handled IM division(Smartphones/Tablets/Wearables/Accessories) portfolio for annual revenue 150 cr
- Span Of control having 3 ASEs, 1 RSO, 3 ASMs, 150 SEC(SAMSUNG experienced consultants)
- Having 2 Distributors & channel of 380 key dealers association
- Key KPIs includes market share, IMEI Smartphone Sellout, Tertiary, Wearbale & accessories growth,
- Market development for sales & business enhancement with process compliance & adherence
- Achievements: -Best Runner Up ABM for region(Odisha/Bhar/Jharkhand) for 2019 -rated best in Appraisal for 2019 -highest growth in sales KPIs in 2019 & 2020 amongst all ABMs in Odisha -Highest people Productivity in all Quarters in 2020 -Highest market share for Bhubaneswar for SAMSUNG which is best in country exit Nov 2020
Area Sales Manager
Vodafone Idea Limited, CELLULAR LIMITED
08.2012 - 08.2018
- Handled Chattishgarh for Raipur zone Idea Smartphone & devices business from 2012, 2015 -Handled prepaid ASM in MP, sagar Zone from 2015 to 2018 with 11 TSEs & 1 TSMs -had 90 distributors & 2000 dealers for prepaid recharge outlets -KPIs include SOGA, SONA, revenue, distribution KPIs -as an ASM handled Chhatarpur district for Sagar Zone from
Heading
01.2015 - 01.2018
- Branch2 ODISHA IM division(Smartphones/Tablets/Wearables/Accessories) portfolio for annual revenue 220cr
- Span of Control, having direct reportees of 3 ABMs(Area Business Manager) & team of 5 ASEs, 6 ASMs, 14 SOs, 180 SECs(Samsung experienced consultants)
- Having 31 Distributors & channel of 1100 dealers
- Team orientation, SPD management, process innovation, channel distribution, BU profitability, market share extraction, NPPI
- Key KPIs includes market share, IMEI Smartphone Sellout, Tertiary, Wearbale & accessories growth,
- Best top 4 ZSM in india1 in festive performance 2021
- Promoted as ZSM as the quickest panel clearance in 2.5 years, Achievements: -Won Zonal & circle best ASM contest -nominated Young Talent Pool & been retained by Deputy Managing Director -Best ASM in Sagar Zoe for SOGA & SONA 2019 -Appraised continuous back to back four years exceeding performance & given bigger responsibility
Area Sales Manager
TATA TELE SERVICES LTD
11.2010 - 07.2012
- Looking after prepay Sales for CDMA as well as GSM for Moradabad City for Inbound Mobility of TATA DOCOMO brand -Handling two key distributor of Moradabad city(one of the top 10 town of UP W), which accounts 600 retailer base & with revenue of 50 Lacs -Key KPIs include channel distribution of RCV, SUK, dongles, handsets, revenue growth -Meeting acquisition targets, revenue targets, width of distribution & increasing REC base for higher ARPU
- Achievements: -10% revenue tertiary growth for the first time since last six month operation in Mordabad city -Achieved gross Acquisition more than the AOP plan in Bareilly & Moradabad -Consistently being leader in terms of channel presence, gross add & in SOGA for march 2011 till
AREA SALES MANAGER
VIRGIN MOBILE INDIA PVT. LTD
- 07.2011
- Being leader in consumer’s top of mind since inception -Launched as first 3G operator in market & let the market experiences the blazing speed of 3G -Effectively managing the customer base with direct sales team & personal touch which catalyzes the revenue subsequently -Nominated for spot light award for the month of March 2011
- Invited by COO(Mr
- Vivek Chandel) for Dinner having exceptional performance in march 2011 -Contribution made the circle being leader in Pan India 3G circles in Docomo for the Q1 2011.
Territory Sales Manager
DISHNET WIRELESS LTD
01.2010 - 11.2010
- ASM for Bareilly, Badayun, Pilibhit DistrictUP(w) -Currently handling the CDMA & pre launch GSM business of VMI -Having team of three TSMs for these three locations -Responsible for execution of AOP in terms of channel sales, revenue, distribution & penetration -Meeting sales target as well as to prepare GSM launch in the said territories
- Achievements: -Appointed five new distributors for GSM launch by first month -20% growth in terms of revenue in Bareilly city in the first month of execution
Territory Sales Manager
12.2008 - 01.2010
- For Roorkee, Dehradoon Zone, Uttranchal -Sales member of GSM launch in UP(W) circle -Scouting Distributor,LMP for the assigned territory -Evaluating & monitoring performance of distributors & dealers in sales and marketing activities
- Managing the Sales executive & channel distribution for Roorkee territory for AIRCEL brand Prepaid Business -Leading & Motivating the sales & beat executive and ensuring their training and high level of productivity
- Procuring information about the competition to suitably refine the sales strategy
- Conceptualizing and executing innovative localized promotions for brand building
- Interacting with retailers & developing good rapport with them along with healthy business
- Planning and helping the prepaid sales team in building acquisitions
- Achievements : -Have built a dominant position in the market despite being the last entrant , in a highly competitive market
- Exceeded in terms of acquisition with respect to the competition in the very beginning month of GSM launch
- Share of Gross Acquisition was more than 10 % for the first three months
- Captured substantial acquisition in VAS (Pocket Internet) for the consecutive 5 months
- More than 500 happy customers added in each month
- Matched in the width of Distribution & able to draw business from 70% of activating Outlet & 90 % of transacting Outlet of universe.
Channel Manager
TATA TELESERVICES Ltd
02.2007 - 12.2008
Channel Sales Manager
Jajpur District
Cuttack
- Evaluating & monitoring performance of distributors & dealers in sales and marketing activities
- Increasing the volume of business of my company through these dealers by preparing the Action -Plan & implementing the same by self as well as by my team members
- Managing the Sales executive & channel distribution for Jajpur & Cuttack Territory for TATA Indicom Prepaid Business -Leading & Motivating the sales & beat executive and ensuring their training and high level of productivity
- Procuring information about the competition to suitably refine the sales strategy
- Conceptualizing and executing innovative localized promotions for brand building
- Interacting with retailers & developing good rapport with them along with healthy business -Planning and helping the Prepaid sales team in building acquisitions
- Grabbed Sales Super Star award for consecutive three months in the last quarter of 2007-08
- Qualification
- Year
Certification
Personal Details
Timeline
Zonal Sales Manager
SAMSUNG INDIA ELECTRONICS PVT LTD
08.2021 - Current
Area Business Manager
08.2018 - 07.2021
Heading
01.2015 - 01.2018
Area Sales Manager
Vodafone Idea Limited, CELLULAR LIMITED
08.2012 - 08.2018
Area Sales Manager
TATA TELE SERVICES LTD
11.2010 - 07.2012
Territory Sales Manager
DISHNET WIRELESS LTD
01.2010 - 11.2010
Territory Sales Manager
12.2008 - 01.2010
Channel Manager
TATA TELESERVICES Ltd
02.2007 - 12.2008
AREA SALES MANAGER
VIRGIN MOBILE INDIA PVT. LTD
- 07.2011
Channel Sales Manager
Jajpur District
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