Arindam Sengupta

• As a stand-in CEO launched the fintech brand Citizens (P2P and P2B). Built the business model and Go to market plan
• Pivotal role in building a road map for Super App towards financial inclusion

• Identified and pivoted the media content business from Television to the Digital OTT domain- Scaled up to 7mn customers, 30% monthly active and 50mn USD business in a year.
• Spearheaded the improvement of FMCG Distribution efficiencies through Digital initiatives. Resulted in better supply chain and time to market.
• Improved product portfolio through SKU optimization and new products resulting in incremental revenue of 20mn USD in a year

• Played an integral role in launching a population-based distribution model that helped in adding quality customers thus moving away from conventional large outlet distribution.- Through a network of 60 distributors; 25,000 shops were successful in becoming the most recommended brand in Northern Myanmar.
• Increased market penetration from 0 to 50% of digital sales automation thus bringing a behavioural change in shop keepers.

• Led the brand launch through identification of right brand properties; relevant positioning and relatable personality- achieved leadership NPS in 12 months and a 25% Market share in 18 months
• Built the online eco-system for awareness; e-commerce and customer care. This resulted in a swift and responsive brand experience

Played a pivotal role in positioning the brand on value; It’s the strongest challenger brand to the incumbents within 2 years.

Successfully accomplished a 25mn INR revenues per month in 8 months of the launch of e-commerce.

Spearheaded digital strategy, content prioritization, traffic generation and revenue enhancement: Page views increased by 18% in 6 months. Improved acquisition cost for e-commerce by 26%

• Instrumental in creating some of the most loved advertising on brand Pepsi, Mountain Dew; Slice and Tropicana.
• Fostered strategic liaisons with Cricket and Music, leveraging an emotional connect with different segments.