Arinjay Das
Mumbai
Summary
Leading the strategic partnerships and collaborations with global media outlets, influencers, and organizations is my role as the Head of International Relations at Dot Media, a digital media company that produces and distributes original, engaging content. Manager and Artist Management Lead, overseeing a team of eight and managing a roster of over 50 artists.
During this time, I played a pivotal role in managing Emiway Bantai, one of India's leading rap sensations, handling his live shows, brand collaborations, and the operations of his record label, Bantai Records.
I later joined Dot Media, where I spearheaded the company's YouTube vertical, successfully launching and scaling multiple channels from scratch to monetization and brand partnerships. Recognizing an untapped market, I then established a new vertical dedicated to managing international artists fluent in Hindi, creating a unique niche in the industry where I continue to maintain a monopoly.
Overview
7
7
years of professional experience
Work History
Head of Talent Management - International Creators
Dot Media
Mumbai
12.2023 - Current
- Artist OnboardingIdentify and onboard international artists who speak Hindi or have an Indian-based audience.
- Representation & Deal NegotiationAct as a representative for these artists, negotiating and securing brand deals, sponsorships, and partnerships.
- Content Strategy & CollaborationsAssist in content planning and execution.
Strategize and facilitate collaborations with relevant creators, brands, and platforms.
- Brand & OTT OutreachEstablish connections with brands and OTT platforms to create opportunities for the artists.
- Intellectual Property (IP) Development Conceptualize and develop unique IPs in collaboration with the artists to enhance their brand value.
Head of YouTube vertical
Dot Media
07.2022 - 12.2023
- Identify talented creators to launch YouTube channels from inception, evaluating their niche, creativity, and potential audience appeal
- Develop content strategies tailored to captivate viewership and attract brand partnerships, leveraging market insights and audience preferences
- Oversee channel optimization and backend management, implementing SEO techniques, audience engagement strategies, and analytics to maximize growth and visibility
- Coordinate seamless executions for brand collaborations, ensuring alignment with channel ethos and delivering on brand objectives
- By nurturing creators, devising compelling content, optimizing channels, and facilitating brand partnerships, drive sustained growth and success in the competitive YouTube landscape.
Talent Manager
Emiway Bantai
04.2022 - 08.2022
- Serve as the primary contact for all show bookings and brand executions, streamlining communication and ensuring seamless coordination
- Manage the scheduling of uploads for Bantai Records label, optimizing timing for maximum engagement
- Spearhead ideation for Instagram plans, crafting compelling content strategies to enhance brand presence and audience engagement
- Proactively pitch in the market for brands and IPs, leveraging strategic insights and innovative concepts to secure partnerships and collaborations
- By centralizing operations, maintaining consistent uploads, driving creative ideation, and fostering brand partnerships, optimize visibility and growth across multiple platforms, ensuring sustained success in the dynamic entertainment industry landscape.
Senior Manager
Qyuki Digital Media
04.2021 - 04.2022
- Lead a team of artist managers, overseeing their day-to-day operations and ensuring efficient collaboration
- Act as the point of contact for urgent matters from creators, providing timely support and resolution
- Execute brand deals, orchestrating seamless partnerships between creators and brands to meet campaign objectives
- Strategize content plans for YouTube and Instagram, aligning with audience interests and platform algorithms for optimal engagement
- By managing teams, addressing emergencies, driving brand collaborations, and curating compelling content, foster growth and visibility for creators while maintaining brand integrity and achieving business objectives in the competitive digital landscape.
Artist Manager
Qyuki Digital Media
08.2020 - 03.2022
- As a brand manager for artists, my role involves executing campaigns, accompanying artists to shoots, and fostering relationships with production houses for seamless workflow
- Additionally, I oversee brand payments by liaising with CAs and the finance team
- This multifaceted role demands precision, creativity, and strong communication skills to ensure successful collaborations and brand representation
- From coordinating shoots to managing finances, I facilitate a smooth and efficient process, ultimately enhancing the artist's brand presence and ensuring their professional needs are met with excellence.
Onboarding Specialist
Qyuki Digital Media
09.2019 - 08.2020
- My primary responsibility involves scouting emerging talents on Instagram and YouTube, fostering relationships to onboard them, and managing paperwork
- Retaining these talents is crucial, achieved through attentive support and guidance
- Introducing them to relevant brands facilitates their profile growth, enhancing their visibility and opportunities
- This dynamic role demands adept networking skills and a keen eye for potential, ensuring the artists' needs align with brand partnerships for mutual benefit
- By facilitating collaborations and nurturing talent, I contribute to the success and expansion of both artists and brands in the ever-evolving digital landscape.
Co-Founder
B.A.R.S.
08.2018 - 12.2019
- B.A.R.S, are very well invested with the idea of documenting the chronicles of hip-hop and the rest that follows with it
- Our attempt here is at culminating the very best and the very well hidden parts and figures that the culture has to offer
- It also enables us to go after the unknown in our quest for the best
- Because, it is us when it's all HIP-HOP, wicked and wild in this city.
Senior Customer Service Associate
WNS
09.2018 - 09.2019
Education
BMM - Public Relations, Advertising, and Applied Communication
University of Mumbai
MumbaiSkills
- Internal communications
- Body language
- Influencing skills
- Open-mindedness
- Team motivation
- Leadership building
Websites
Accomplishments
Got felicitated by Ujwal Nikam,public prosecutor for getting the best student award ,2016 (02/2016 - 02/2016)
Got felicitated by Dr. Vithal Kamat, a Green Hotelier for getting the best student award, 2017 (02/2017 - 02/2017)
Got felicitated by A. S Kiran Kumar, Chaiman of ISRO for getting the best student award, 2018. (02/2018 - 02/2018)
Timeline
Head of Talent Management - International Creators
Dot Media
12.2023 - Current
Head of YouTube vertical
Dot Media
07.2022 - 12.2023
Talent Manager
Emiway Bantai
04.2022 - 08.2022
Senior Manager
Qyuki Digital Media
04.2021 - 04.2022
Artist Manager
Qyuki Digital Media
08.2020 - 03.2022
Onboarding Specialist
Qyuki Digital Media
09.2019 - 08.2020
Senior Customer Service Associate
WNS
09.2018 - 09.2019
Co-Founder
B.A.R.S.
08.2018 - 12.2019
BMM - Public Relations, Advertising, and Applied Communication
University of Mumbai
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