Aritra Bhattacharya

Leveraging my role as part of the Cloud Developer Marketing team, I employ data-driven insights to develop and implement effective marketing campaigns that resonate with a diverse crowd of developers in the APAC region.

• Developing and executing go-to-market strategies for new product launches and existing product enhancements
• Successfully managed and executed various third-party and first-party events, engaging over 5,000 on-site attendees.
• Played a key role in the execution of a major hackathon, achieving over 500 million impressions and over 45 million reach through close partnership with the brand marketing team.
• Developing compelling product positioning and messaging that resonates with the developer community
• Conducting in-depth market research to understand customer needs, competitive landscape, and industry trends
• Managed email marketing campaigns that drove 38K+ registrations for the hackathon
• Collaborated with the creative team to produce compelling visual assets that resonated with the target audience, resulting in 126K+ impressions
• Achieved a year-end result of 20% over target registrations, showcasing a strong ability to drive successful registration campaigns.
• Implemented effective organic marketing strategies, resulting in over 126,000 impressions to date.
• Demonstrated exceptional organizational skills by managing end-to-end logistics for mentorship sessions and jury rounds for 90+ teams and 30+ top company executives ensuring a smooth and efficient experience for everyone involved.
• Collaborated with the Startups team to host impactful events, educating startups on leveraging Google AI technology for growth.
• Maintained positive relationships with key decision-makers from government bodies, VCs, enterprises, and AI startups, securing participation from 15+ top organizations
• Honored with a peer bonus for going above and beyond expectations, and making significant contributions to the success of the Gen AI Exchange Hackathon.

• Transported animals to veterinary appointments or other facilities as needed.
• Participated in adoption events by helping potential adopters select an animal and answering questions about pet care.
• Educated visitors about responsible pet ownership through presentations and conversations at public outreach events.

• Assisted in closing year-end financial statements by reconciling accounts, passing journal entries, and creating balance sheets
• Identified discrepancies in bills and payments, reporting findings to senior managers
• Prepared PowerPoint reports for senior managers, highlighting changes in financial statements from current to previous years