ARITRI DAS

Role Overview: End-to-end ownership of brand growth, partner relationships, pricing inputs, promotions and market expansion for FMCG, Pharma, Pet Nutrition, Beauty and Banking brands.

Key Responsibilities & Impact:

• Own brand and client relationships as SPOC, managing revenue growth, execution and long-term partnerships
• Drive FMCG sales and trade marketing initiatives across GT & MT channels, aligned to regional demand
• Provide market intelligence, competitor analysis and customer insights to support pricing and promotion decisions
• Plan and execute schemes, promotions and merchandising visibility to improve sell-through and brand recall
• Support regional market execution and expansion , aligning assortment visibility and partner requirements
• Work with internal teams on monthly targets, topline planning and contribution margin improvement
• Negotiate commercial terms and manage partner performance and engagement
• Lead and mentor a 10-member sales & execution team , improving productivity and conversions

Key Achievements:

• Generated INR 8.2 Cr from new clients and INR 3 Cr from repeat business (FY 2025)
• Highest revenue generator ( INR 4 Cr ) – Best Bi-Yearly Sales Person 2024
• Successfully conceptualized and launched 5 new POS/merchandising formats for GT & MT
• Led execution of 5+ major trade shows , strengthening partner share-of-mind

• Built data-backed digital strategies for brand positioning and stakeholder communication
• Owned analytics, reporting and market sentiment tracking , strengthening decision-making
• Managed multi-platform campaigns, improving engagement and brand recall

• Conducted market research & service gap analysis using 300+ data points
• Recommended improvements for B2B sales effectiveness and customer experience