Hi, I’m
Aritrika Paul
Senior Executive-Merchandising & Designing
Kolkata
Summary
Dynamic fashion designer/merchandiser with over six years of proven excellence in fashion design, styling, AI illustration, merchandising, and directing photoshoots and reels. Specializes in women's wear, men's wear, and kid's wear, with expertise in conceptualizing and executing innovative designs that resonate with target audiences. Proficient in trend forecasting, fabric selection, and garment construction, combining creativity, technical skill, and meticulous attention to detail in every project. A collaborative team player with a warm and enthusiastic personality, dedicated to fostering creativity and consistency in all endeavors.
Overview
6
years of professional experience
3
Certificates
3
Languages
Work History
Putak Apparels
Senior Executive - Merchandising and Designing
11.2024 - Current
Job overview
- - Led the design of client products, prioritizing Khaka development and Tech Pack development.
- - Improved and refined sketches to expedite follow-up and streamline sample production management.
- - Conducted thorough analysis of industry trends to create new sketches tailored to client requirements.
- - Managed merchandising activities, including procurement of samples and fabrics.
- - Streamlined communication between the design team and dispatch team to enhance workflow efficiency.
- Expertly utilizes generative AI tools ( Midjourney, NewArc, Higgsfield ) to streamline the design-to-construction pipeline. Enhances garment detailing and technical specifications through advanced prompting in Gemini and ChatGPT to bridge the gap between concept and production.
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
Utsav Fashion
Fashion Merchandiser and Stylist
01.2022 - 11.2024
Job overview
- - Oversee product styling, photography directions, and fashion reel creation for website
- - Conduct quality checks to ensure product presentation meets high standards for websites.
- Conducted extensive research on industry trends, ensuring cutting-edge designs that captured the target audience''s attention.
- Coordinated and directed buying team, enforcing compliance with company standards.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
Raphaaa
Junior Designer and Stylist
03.2020 - 09.2021
Job overview
- - Orchestrated designs and productions for retail showroom.
- - Also conduct photoshoots for optimal visual content creation.
- - Arrange stock in the warehouse.
Education
International Institute of Fashion Designing
PG Diploma
01-2019
S.V.I.S.T
B.Tech/B.E.
01-2017
Jodhpur Girls High SchoolWest Bengal, Bengali / Bangla
12th
01-2012
Harimati Devi Girls SchoolKolkata
10th
04.2001
Skills
Fashion Styling
Designing
Photoshop
Garment Construction
Fashion Designing
Ms office
Social media handle
Certification
10 days residential upgradation course in bangkok
Interests
Dance, In my childhood I used to learn Kathak Dance Form and Rabindra nritya., After a long time I have again joined Folk and Rabindra Nritya.
Timeline
Senior Executive - Merchandising and Designing
Putak Apparels
11.2024 - Current
Fashion Merchandiser and Stylist
Utsav Fashion
01.2022 - 11.2024
Junior Designer and Stylist
Raphaaa
03.2020 - 09.2021
"Director's award" best set design and runner up
02-2020
One month styling course in London under London School of Trends.
11-2019
10 days residential upgradation course in bangkok
08-2019
Harimati Devi Girls School
10th
04.2001
S.V.I.S.T
B.Tech/B.E.
International Institute of Fashion Designing
PG Diploma
Jodhpur Girls High School
12th
Languages
English
Bengali
Hindi
Internship
Fanetta-6 Months
- - Sampling the high quality materials from vendors.
- - Customized Design and production for client.
- - Styling the products.
- - Arrange stock in the warehouse.