Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Details
Languages
References
Timeline
BusinessAnalyst
Arjan Singh Waraich

Arjan Singh Waraich

13+ Years of Professional Experience Advertising | Pre-Sales | Business Development | Digital Marketing| ATL| BTL| Space on Hire
Chandigarh, India

Summary

Experienced professional with a background in in store advertising within the retail industry. I specialize in digital marketing, pre-sales and business development within the construction technology sector. Proven track record in delivering impactful marketing solutions. I am a team player, adaptive and a fast learner.

My expertise lies in driving brand success and developing innovative marketing strategies. I focus on lead generation, catchment marketing, podcast production, social media marketing, customer journey mapping, and brand activation.

Additionally, my strengths include retail marketing, brand marketing, BTL activation, space on hire/rent, budget scheduling, brand collaborations, asset development, video walls & back-lit boxes, store openings, Google My Business, email marketing, media sales, mall activation, business development, and B2B sales.

Overview

14
14
years of professional experience

Work History

Senior Manager- Marcom and Customer Sucess

Global Construction Tech
Chandigarh
07.2021 - Current
  • Generating Leads for the exclusive Construction Tech distribution we had in UAE, Smart Water Management System
  • Leads for our Con-tech Podcast- Season 1 was about Industry professionals from different departments and their take on Construction tech, Season 2 was more focused towards Investment funds etc and their take on construction Technology
  • EA to CEO
  • Social Media Scheduling

Manager - Marketing and Communication

Shoppers Stop Ltd
Delhi
12.2022 - 06.2023
  • BTL Campaign Development & Management for North Zone
  • Catchment Area Marketing for North Zone
  • Performance Measurement & Optimization for North Zone
  • Relationship Building & Collaboration for North Zone
  • Strategic Planning & Execution for North Zone
  • Mall Activation for North Zone
  • Google My Business Page for North Zone
  • Weekly Customer Engagement Activities across North Zone
  • MIS

Manager-SOH

Shoppers Stop Ltd
Delhi
02.2011 - 12.2022
  • Over Saw all the advertising sites in the North zone while helping to achieve occupancy across the country via different deals with trading and non-trading partner brands
  • Successfully generated revenue through the strategic use of space on hire and space on rent, demonstrating our ability to maximize our resources
  • Overall responsible for all Visual in stores across North Zone
  • Asset development - Procurement to installation to daily Maintenance to ROI calculation and deliverance
  • Responsible for non-trading concessionaire income, such as space leased out to cafes, saloons, network towers, etc
  • Budgeting and execution for National campaigns inside the store ( including inventory planning and execution)
  • Deliverance of all the space on hire and space on rent agreements signed by the team

Education

Advanced Certificate in Digital Marketing And Communication - Digital Marketing

MICA School of Ideas
Ahmedabad
10-2024

MBA - Marketing

Army Institute of Managment and Technology (GGSIPU University)
Delhi
04.2011

B.Com -

IPS Academy - DAVV University
Indore
04.2009

Skills

  • Retail marketing
  • Microsoft Office
  • Ability to work under pressure
  • Google My Business
  • Email marketing
  • Multitasking skills
  • Excellent communication skills
  • Social Media Marketing
  • BTL Activations
  • Digital marketing
  • Media Sales
  • Space for Hire or Rent
  • Sales and marketing strategies
  • Google Analytics
  • Meta Ads Planner
  • Google Ads Planner
  • Canva
  • ChatGPT

Hobbies and Interests

  • Swimming
  • Basketball
  • Self-help Cook
  • Bestseller reader

References

References available upon request

Details

05/10/88, Wellignton, Tamil Nadu, Indian

Languages

English
First Language
English
Proficient (C2)
C2

References

References available upon request.

Timeline

Manager - Marketing and Communication

Shoppers Stop Ltd
12.2022 - 06.2023

Senior Manager- Marcom and Customer Sucess

Global Construction Tech
07.2021 - Current

Manager-SOH

Shoppers Stop Ltd
02.2011 - 12.2022

Advanced Certificate in Digital Marketing And Communication - Digital Marketing

MICA School of Ideas

MBA - Marketing

Army Institute of Managment and Technology (GGSIPU University)

B.Com -

IPS Academy - DAVV University

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Arjan Singh Waraich13+ Years of Professional Experience Advertising | Pre-Sales | Business Development | Digital Marketing| ATL| BTL| Space on Hire