Arjit Shukla
Growth Marketing, Product
Mumbai,MH
Summary
A Strategic marketing professional with 8 years of experience delivering products, revenue growth, and enabling sustainable competitive advantage. Skilled in building sales funnels leading to growth through inbound marketing methodology. Experienced in conceptualizing & Launching Product plans for a wide range of products/services.
Overview
2
2
Certifications
5
5
years of post-secondary education
8
8
years of professional experience
Work History
Deputy Manager
Nexdigm (SKP)
Mumbai, MH
03.2020 - Current
- Created yearly marketing plan to including new product and service releases.
- Developed & Implemented marketing strategies which resulted in 9% growth of customer base.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Built and improved customer engagement plans, boosting conversion rates by 50%.
- Planned and executed Digital and marketing programs, producing 60% of goal of qualified leads
Marketing Manager
HelloGreen
Mumbai, MH
03.2018 - 03.2019
- Successfully developed marketing & sales plan for Application, Web & Retail, attaining 500% growth in monthly sales leveraging ATL, BTL & performance marketing
- Worked closely with product team utilizing data driven marketing insights to develop viable products
- Hired and managed team of 10 people and 3 agencies. Increased business from 500K per month to 2500K / M in 12 Months
- Collaborated with leadership, product, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Consultant
The Qwerty Ink
Mumbai, MH
01.2017 - 12.2017
- Led & managed business development for 3 major clients in apparel, Infra, and eCommerce verticals.
- Generated over 1 Cr in revenue in 1 year.
- Contributed to success of client's organization by improving performance, brand, finance and management systems.
Senior Manager
Ogilvy
Mumbai, MH
01.2014 - 01.2017
- Strategized and executed the largest activation campaigns for Unilever, which involves conceptualization and deployment of campaign across 8500 villages in 10 states for multiple brands (BTL, Digital).
- Launched multiple product variants for HUL, including Knorr, Fair & Lovely.
- Used research and trends to create hard-hitting solutions while considering scope and scale of campaigns.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Lead Analyst
H5
Mumbai, MH
02.2011 - 01.2013
- Planned and deployed high-value projects in linguistic / pattern analysis. Working with multiple Fortune 500 Clients.
Education
MBA - Business Administration And Management
IIM Indore
Indore MP 03.2019 - 03.2020
Bachelor of Technology - Bioinformatics
DY Patil University, Navi Mumbai
Mumbai MH 08.2006 - 08.2010
Skills
Marketing strategy
Certification
Certificate in Advance Google Analytics/Ads
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies
Reading, Writing, Travelling
Timeline
Deputy Manager
Nexdigm (SKP)
03.2020 - Current
MBA - Business Administration And Management
IIM Indore
03.2019 - 03.2020
Marketing Manager
HelloGreen
03.2018 - 03.2019
Consultant
The Qwerty Ink
01.2017 - 12.2017
Senior Manager
Ogilvy
01.2014 - 01.2017
Lead Analyst
H5
02.2011 - 01.2013
Bachelor of Technology - Bioinformatics
DY Patil University, Navi Mumbai
08.2006 - 08.2010
Advance Leadership Program
Certificate in Advance Google Analytics/Ads
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