Arjun Athreya
Sports Enthusiast
Chennai
Summary
A highly motivated content creator with a proven track record of developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while achieving successful outcomes.
Overview
5
5
years of professional experience
Work History
Content Strategist/ Team Leader
Essentially Sports
08.2022 - Current
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
- Conducted comprehensive content audits to identify gaps and redundancies, leading to improved overall content quality.
- Improved search engine rankings through strategic link building initiatives and on-page optimization efforts.
- Created content with SEO keywords drawn from Google Analytics.
- Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
- Tracked key performance indicators to measure success of campaigns.
Creative Group Head
Essentially Sports
03.2021 - 08.2022
- Evaluated creative output against established brand guidelines to ensure consistency across all channels of communication.
- Mentored junior team members in design principles and best practices to encourage professional growth within the company.
- Streamlined communication between departments by implementing efficient workflow systems and processes.
Sports Writer
Essentially Sports
04.2020 - 03.2021
- Collaborated with editors to ensure timely publication of articles, resulting in a well-organized and efficient workflow.
- Contributed to a boost in website traffic through consistent production of compelling content on various sports topics.
- Expanded the publication's reach by exploring new sports niches and producing distinctive content tailored to specific audiences.
Sports Content Writer
Pepper Media
05.2019 - 11.2019
- Produced unique, creative content for promotional advertisements and marketing materials.
- Created content for websites and online publications.
- Edited and proofread drafts of articles and other documents.
- Studied and commented on current news and trends.
Education
Bachelor of Arts - Journalism
Madras Christian College
Chennai 04.2001 -
High School Diploma -
LM Dadha Senior Secondary School
Chennai 04.2001 -
Skills
Event Promotion
Competitive Analysis
SEO Strategies
Content Strategy
Content Curation
Trend forecasting
Team Leadership
Timeline
Content Strategist/ Team Leader
Essentially Sports
08.2022 - Current
Creative Group Head
Essentially Sports
03.2021 - 08.2022
Sports Writer
Essentially Sports
04.2020 - 03.2021
Sports Content Writer
Pepper Media
05.2019 - 11.2019
Bachelor of Arts - Journalism
Madras Christian College
04.2001 -
High School Diploma -
LM Dadha Senior Secondary School
04.2001 -