ARJUN BHATIA
Aviation | Digital Sales | Marketing
Mumbai,Maharashtra
Summary
Passionate and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes.
Overview
8
8
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Regional Head of Digital Sales-SAMEA
Cathay Pacific Airways Limited
06.2023 - Current
- Formulating the digital strategy and driving execution of campaigns throughout South Asia, Middle East & Africa.
- Sourced new partnerships to strengthen E-commerce offerings to spearhead new customer acquisition.
- Developed regional market intelligence in association with competition analysis and consumer trend monitoring in digital sales.
- Delivered increment digital share by 7% with less than 50% active capacity.
- Supported Head Office to develop and implement new digital products and ancillary products to leverage emerging market opportunities and drive incremental revenue
- Improved regional performance by implementing strategic sales initiatives and effective team management
Digital Sales Manager-SAMEA
Cathay Pacific Airways Limited
05.2022 - 05.2023
- Explored different channels of promotion to deliver increment sales via campaigns, increase loyalty base.
- Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel exclusive offers where appropriate.
- Monitor marketing strategies used by competitors and industry leaders and make recommendations to enhance our presence and revenue generation
- Conducted regular funnel analysis to understand customer drop out rates and retargeted using tactical/non-tactical campaigns
Growth Manager
Zomato Ltd
10.2019 - 05.2022
- Managing over 120 key accounts in retail for all facets of business-Online Ordering, Dining Out & Pro membership program, combined average monthly business of 1.29 cr.
- Leveraged growth metrics via marketing campaigns and discount penetration to increase engagement with target demographic to drive brand exposure.
- Increased Gross Monthly Value business of restaurant partners, MOM 11% growth while targeting metrics of Advertisements, Promo coverage, display hygiene, menu analysis & competition surveys.
- Delivered increase in new client acquisition with 8% increase every month
- Evaluated trends to understand competitive benchmarking and assess current strategies for restaurant partners.
- Increased gross monthly orders from 16335 to 23729 in a span of two months and exceeded goals for sales and growth metrics.
- Reduced rejection rates to 0.3% (lowest in city) by improving timing and quality of operational processes and tapping food order accuracy.
- Worked diligently to resolve unique and recurring complaints by an exceeding score in NPS KPI.
- Accomplished sales goals and boosted revenue, got awarded Alpha Title for first quarter 2020.
Restaurant Manager-Shamiana
The Taj Mahal Palace & Tower
04.2019 - 09.2019
- Developed, implemented and managed business plans to promote profitable food and beverage sales.
- Resolved challenging customer complaints to full satisfaction, promoting brand loyalty and maximizing repeat business.
- Analyzing sales pattern of food and beverage items to leverage menu menu engineering.
- Reporting Manager for a team of 52 associates and 4 executives.
- Planning and implementation of special promotions for the outlet directly with the vendors.
Restaurant Manager-Palace Services
The Taj Mahal Palace & Tower
04.2018 - 04.2019
- Overall room inventory of 285 rooms,managing the largest Palace Services in the country.
- Reporting Manager for 30 associates and 3 executives.
- Managed In room dining, personal Butler experiences, private minibar.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance experiences.
- Palace Wine & Malt lounge.
HDP-Management Training Program
The Indian Hotels Company Limited
08.2016 - 03.2018
- Handling New Year festivity operations for the largest scale of Food & Beverage in India.
- Shadow Managerial phase of Management Training at Taj Mahal Palace & Tower-2017
- Project of launching an authentic Indian Restaurant for a pre-opening property.
- Managed Spanish Extravaganza, the first Michelin Spanish experience in India held at The Chambers- Members only club.
- Contributed to the Suhuring Brother's pop up, serving Michelin German cuisine.
- Pre-opening experience as Key Task force for setting Food & Beverage Quality Management Standards at Taj Exotica Resort & Spa, Andaman & Nicobar Islands-2017.
- Stress Project phase at Umaid Bhawan Palace, Jodhpur- How the generation of today will shape the future of the Hospitality Industry.
- Variant Exposure at Taj Diplomatic Enclave, Delhi- core operations and ancillary department exposure.
- Corporate Social Responsibility project at Jai Mahal Palace, Jaipur.Setting up Taj Tata Strive Hospitality Skill Center for the underprivileged.
Education
MBA - General Management
Indian Institute of Management
Ahmedabad, India 10.2020 - 2022.10
BSc. in H & HA - Hospitality & Hotel Administration
Institute Of Hotel Management
Mumbai 08.2013 - 2016.06
ISC - Commerce & Psychology
Cathedral & John Connon School
Mumbai 06.2011 - 2013.03
Skills
Account management
Performance improvement
Business development and planning
Inventory management
Strategic planning
Certification
WSET Level 1
Timeline
Regional Head of Digital Sales-SAMEA
Cathay Pacific Airways Limited
06.2023 - Current
Digital Sales Manager-SAMEA
Cathay Pacific Airways Limited
05.2022 - 05.2023
Creating effective Google Dashboard
06-2021
MBA - General Management
Indian Institute of Management
10.2020 - 2022.10
Growth Manager
Zomato Ltd
10.2019 - 05.2022
Restaurant Manager-Shamiana
The Taj Mahal Palace & Tower
04.2019 - 09.2019
Restaurant Manager-Palace Services
The Taj Mahal Palace & Tower
04.2018 - 04.2019
HDP-Management Training Program
The Indian Hotels Company Limited
08.2016 - 03.2018
BSc. in H & HA - Hospitality & Hotel Administration
Institute Of Hotel Management
08.2013 - 2016.06
ISC - Commerce & Psychology
Cathedral & John Connon School
06.2011 - 2013.03
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