Arjun HD
Bengaluru
Summary
Results-focused Performance Marketing Manager with 11 years of expertise in crafting and implementing digital marketing strategies across diverse channels, utilizing data-driven insights to enhance PPC, SEM, display, social, and programmatic campaigns within B2C, B2B, and healthcare sectors. Demonstrated success in scaling lead generation, maximizing ROI, and guiding cross-functional teams, seeking new opportunities in digital marketing.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Performance Marketing Manager
Borderless access Pvt ltd.
Bengaluru
07.2014 - 07.2025
- Led digital marketing strategy, managing an annual budget of over $2M across Google Ads, LinkedIn, Facebook, and programmatic channels, consistently achieving lead generation targets year over year.
- Designed and optimized PPC, retargeting, and display campaigns to drive qualified B2B, B2C, and healthcare research panel sign-ups, and nurture prospects, achieving CPL reductions across the globe in all major countries.
- Developed end-to-end reporting dashboards, integrating CRM (HubSpot/Salesforce) and analytics, providing deep insights into the customer journey and campaign attribution.
- Collaborated closely with the research and sales teams to design intent-based ad strategies for niche B2B segments, increasing lead quality and segment engagement.
- Oversaw a team of 10 marketing specialists, mentoring them on campaign best practices, ad copywriting, and advanced analytics techniques.
- Piloted advanced audience segmentation using RFM analysis and lookalike modeling, scaling new digital revenue streams.
- Collaborated with Customer engagement , SEO , Email marketing and Social community management teams for achieving the overall desired results .
Education
PGDBM - Marketing & HR
Jain College
Bengaluru07-2014
Bachelor in Business Management - Marketing
Mahajana First Grade College
Mysore01-2012
Skills
- Paid Search (Google Ads)
- Programmatic & Display Advertising
- Paid Social (LinkedIn, Facebook, Instagram)
- Analytics & Reporting (Google Analytics -GA4 & Tableau)
- A/B & Multivariate Testing
- Conversion Rate Optimization (CRO)
- Budget Management & ROI Analysis
- CRM & Audience Segmentation
- Campaign management
- Team Leadership & Stakeholder Management
Certification
>Digital marketing and Analytics certification from ISB Hyderabad with capstone project.
>Display and video 360 certification from Google .
Languages
kannada
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Performance Marketing Manager
Borderless access Pvt ltd.
07.2014 - 07.2025
PGDBM - Marketing & HR
Jain College
Bachelor in Business Management - Marketing
Mahajana First Grade College
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