Summary
Overview
Work History
Education
Skills
Websites
Tools and Technologies
Certification
Languages
Timeline
Generic
Arjun K M

Arjun K M

Bengaluru

Summary

A results-oriented professional with more than 11 Years of experience in Social Media Listening, Social Media Strategy, Data Analytics, Consumer Insights, Market Research and leveraging storytelling to guide strategic decisions. I offer strong interpersonal skills to develop global customer solutions with thought leadership and integrity, oral and written communication, and presentation skills, functioning well both independently and collaboratively with an outgoing personality.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Analyst - Social Media & Communications

Skillsoft Software Services Pvt. Ltd
Bengaluru
02.2025 - 09.2025
  • Led end-to-end social media insights and research for corporate accounts, informing content and communications strategies.
  • Partnered with senior stakeholders to design and deliver insight-driven social media strategies supporting go-to-market campaigns.
  • Built and institutionalized social listening frameworks to analyze sentiment, competitor activity, and market trends.
  • Developed executive-ready reports and dashboards (Looker Studio) that embedded next-gen analytics into content and campaign planning.
  • Revitalized declining engagement, achieving a 30% uplift on Facebook and a 15% growth in followers across key platforms.
  • Led integrated social campaigns from planning to execution, managing scope, risks, and timelines to assure quality delivery.
  • Mentored junior team members, providing coaching to strengthen insights and reporting capabilities.
  • Developed and delivered executive-ready insights reports and recommendations, enabling leadership to make informed campaign and communication decisions.

Lead/ Consultant - Insights & Intelligence

Accenture Solutions Pvt Ltd
Bengaluru
12.2013 - 02.2025
  • Developed and implemented global social media playbooks to standardize publishing across geographies, strengthening brand consistency, and campaign governance.
  • Partnered with business leaders to align social insights with strategic marketing priorities, including positioning for new AI-driven product launches.
  • Produced executive-ready performance reports on owned and competitor social media, directly influencing senior decision-making on content and brand strategy.
  • Collaborated with creative teams to deliver presentations, brochures, campaign creatives, and social-first storytelling formats supporting brand and employer branding initiatives.
  • Managed end-to-end organic social media campaigns across corporate and non-corporate accounts, from planning and execution to insights reporting.
  • Designed and institutionalized social listening frameworks to monitor mentions, sentiment, competitor activity, and emerging trends, translating findings into campaign planning.Monitored and managed online reputation (ORM), escalating critical mentions and providing stakeholders with actionable recommendations for timely response.
  • Supported influencer identification and performance tracking, integrating influencer strategies into broader social campaigns.
  • Conducted real-time listening during high-profile sponsorships and events, delivering rapid insights on audience perception, engagement, and brand visibility.
  • Provided data-driven campaign analysis, including A/B testing of creatives and messaging, to optimize content effectiveness and refine strategy.
  • Analyzed customer conversations and pain points to inform product, service, and communication strategies across multiple industries (EdTech, Oil & Gas, Waste Management).

Social Media Listening Analyst

Autumn Advertising Pvt. Ltd
Bengaluru
06.2012 - 11.2013
  • Responsible for monitoring client conversations on various social media platforms to generate monthly reports, which include metrics and insights into those metrics.
  • Creating monthly reports, which contain insights and social metrics on competitors and industry data sets which are gleaned from social conversations.
  • Train lead analysts on monthly reports, social properties audit, social influencer reports, social influencer's reports on competitors, and twitter effectiveness reports.
  • Responsible for quality outputs for the team, and for the other partner teams and coaching to any gaps.

Senior Analyst

ANZ Support Services Private Limited
Bengaluru
02.2009 - 05.2012
  • Receiving the financials from the front-end bankers.
  • Analyzing the revenue, expenditure and balance sheet part.
  • Separating the financials from Income Tax worksheets.
  • To start the financial data extractions through KPI or IMPACT applications.
  • Generating the bank ratios to help the credit manager in taking credit decisions.
  • Maintaining day to day SLA to meet the team's expectations.

Process Executive

Infosys BPO Ltd
Bengaluru
09.2006 - 10.2007
  • Manage service standards through monitoring of workflow.
  • Monitoring key metrics and workflow to identify opportunities for improvements.
  • Work in collaboration with Manager to implement and track benefits of improvement initiatives.
  • Organizing team meetings and team activities.
  • Main objective is to analyze the credit application and setting up of new accounts.

Education

MBA - Finance, Marketing

AIMSR
Bangalore
03.2009

B.com -

BHS First Grade College
Bangalore
03.2006

P.U.C -

Vijaya Pre-university College
Bangalore
03.2003

SSLC -

St. Joseph's High School
Bangalore
03.2001

Skills

  • Social Media Analytics
  • Social media strategy
  • Campaign Management
  • Market research
  • Executive presentations
  • Brand management
  • A/B testing
  • Project management
  • Team mentoring
  • Competitive analysis
  • BI dashboards
  • MS Excel
  • PowerPoint
  • Data research and validation

Websites

Tools and Technologies

  • Sprout Social
  • Hootsuite
  • Brandwatch
  • Talkwalker
  • Looker Studio
  • Google Analytics
  • Power BI Basics
  • Similarweb
  • Meltwater
  • Digimind
  • Cision
  • LinkedIn Ads Manager
  • Facebook Ads Manager
  • Asana/ Smartsheet/ Jira

Certification

  • Digital Marketing
  • Google Analytics 4
  • Facebook Advertising for Beginners
  • Influencers Marketing Program

Languages

English, Kannada, Hindi, Telugu

Timeline

Senior Analyst - Social Media & Communications

Skillsoft Software Services Pvt. Ltd
02.2025 - 09.2025

Lead/ Consultant - Insights & Intelligence

Accenture Solutions Pvt Ltd
12.2013 - 02.2025

Social Media Listening Analyst

Autumn Advertising Pvt. Ltd
06.2012 - 11.2013

Senior Analyst

ANZ Support Services Private Limited
02.2009 - 05.2012

Process Executive

Infosys BPO Ltd
09.2006 - 10.2007

MBA - Finance, Marketing

AIMSR

B.com -

BHS First Grade College

P.U.C -

Vijaya Pre-university College

SSLC -

St. Joseph's High School

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Arjun K M