Arjun Kumar
Trade Marketing Manager - JK organization JK FOODS
New Delhi
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Trade Marketing Manager
JK Organization JK FOODS
New Delhi
07.2023 - Current
- Build calendar for each activity & Program in line with business objective
- Developing program for distributors, Wholesalers, Retailers
- Plan in coordination with Marketing and Sales, support for all new launches.
- Drive best in class execution of various trade programs and scheme by close coordination with sales team on ground
- Define clear goals and KPIs and cascading the same down the line
- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
- Developing SOP’s Develop SOPs & Reporting format for measuring effectiveness of various program against set KPIs.
- Developing robust training programs for sales team- ISR/SO/ASM
- Developing training, merchandising and visibility modules for effective execution on ground
- Consult with other functions internally (Sales Team, Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights
Area Sales Manager
JK Organization JK FOODS
New Delhi
01.2021 - 06.2023
- · Managing, training, and motivating 3 SO/TSI & 30 ISRs team
- · Appointing and handling new distributors in respective cities & upcountry area
- · Rural business Expansion and Extraction
- · Take ownership of sustaining/growing sales revenue by setting/monitoring sales fundamentals monthly, quarterly & yearly
- · To formulate sales strategies with distribution plan & its management and below sales force to achieve growth chart.
- · To provide senior management on update regarding sales target and projects (existing & new expansion plans)
- · To create and communicate distributor plan which earns reputation for exceeding growth charts.
- · Resolve customer complaints!
- · Recruit, nurture, and prosper high- performance sales team.
- · Claims management
- · Take timely follow-ups at every level.
Territory Sales Manager
Abbott
Uttar Pradesh
01.2019 - 01.2021
- · Managing, training, and motivating 4 TSR & 16 DSR Team
- · Appointing and handling new distributors in respective cities & upcountry area
- · Develop and manage efficient distribution networks for sales.
- · Responsible for generating revenue through these Distributors.
- · Allocating areas to Territory sales representatives TSR’s
- · Collecting customer and market feedback and share with concern departments
- · Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to RSM & Coordinate with Area Manager
- · Preparing MIS of daily sales.
Area Sales Executive
Britannia Industries
New Delhi
09.2016 - 01.2019
- · Managing team of 15 members (3 TSI, 10 DSM, 2 GTM)
- · Set Manpower Infra and Increased Coverage From 1500 Outlet to 2200+ Outlet.
- · Handling 4 Distributors with INR 2 Cr monthly turn over.
- · Taking care of Distributor ROI closely to maintain distributor’s interest in Britannia business.
- · Effectively implement all sales Promotional, Merchandising & Display Programme
- · Got Promotion from TSI to ASE
Territory Sales Officer
Kellogg's
New Delhi
06.2015 - 09.2016
- · Managing team of 10 members (8 TSI, 1 PSM, 1 GTM)
- · Handling 2 Distributors servicing to 1500+ outlets with INR 80 Lakhs monthly turn over (biggest T.S.I territory in North Region)
- · Responsible for Value Planning of all Brands, Business Delivery, Sales Promotion Activities
- · Represent Region for Highest growth in sub brand, Winner of sales contest.
Education
PGDBA, Sales And Marketing - Sales And Marketing Education
Symbiosis (SCDL)
Pune, India 06.2022 - 06.2023
B.com, Business/commerce - B.com
Delhi University
New Delhi, India 04.2011 - 03.2014
Skills
Team building
undefinedTimeline
Trade Marketing Manager
JK Organization JK FOODS
07.2023 - Current
PGDBA, Sales And Marketing - Sales And Marketing Education
Symbiosis (SCDL)
06.2022 - 06.2023
Area Sales Manager
JK Organization JK FOODS
01.2021 - 06.2023
Territory Sales Manager
Abbott
01.2019 - 01.2021
Area Sales Executive
Britannia Industries
09.2016 - 01.2019
Territory Sales Officer
Kellogg's
06.2015 - 09.2016
B.com, Business/commerce - B.com
Delhi University
04.2011 - 03.2014
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